Referred internet traffic analysis system and method
First Claim
1. A method of compiling marketing information for a client, the method comprising:
- crawling blog posts that appear on a social media website to obtain crawled blog posts, wherein the social media website includes a universal resource identifier that points to a client website;
extracting an insight from the crawled blog posts, wherein the insight comprises words that describe an attribute of a product available for sale at the client website;
collecting measurements of traffic to the client website, the traffic being referred to the client website by referring blog posts on the social media website; and
associating the measurements of traffic with the extracted insight.
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Abstract
Methods and a system for exploiting the secondary traffic generated by social networking sites are disclosed. Traffic on a commercial website is constantly monitored by a web analytics tool, which collects traffic measurements of hits, button presses, enquiries, purchases etc., as well as the referrer URL of a site such as a social networking site through which the commercial website is accessed. The collected measurements are forwarded to a Referred Traffic Analysis System. Concurrently, the Referred Traffic Analysis System crawls the Internet and collects a large number of social networking sites, analyses their content by extracting insight terms and phrases from them. In a third step, the collected traffic measurements are correlated with the collected insights from the social networking sites, and the top insights that reoccur frequently enough to appear to be a driver for the measurements observed, are presented to the client. A corresponding system is also provided.
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Citations
9 Claims
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1. A method of compiling marketing information for a client, the method comprising:
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crawling blog posts that appear on a social media website to obtain crawled blog posts, wherein the social media website includes a universal resource identifier that points to a client website; extracting an insight from the crawled blog posts, wherein the insight comprises words that describe an attribute of a product available for sale at the client website; collecting measurements of traffic to the client website, the traffic being referred to the client website by referring blog posts on the social media website; and associating the measurements of traffic with the extracted insight. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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Specification