Methods and apparatus to determine impressions using distributed demographic information
First Claim
1. A method of expanding an audience measurement panel, comprising:
- determining if a received indication identifying access to media was sent by a member of the audience measurement panel;
if the received indication identifying access to the media was not sent by the member of the audience measurement panel, forwarding the indication to a social network provider, wherein forwarding the indication to the social network provider comprises forwarding a modified value of a site identifier indicative of a publisher website of the media; and
if the indication was sent by a user of the social network provider, receiving a log associating the access to the media with first demographics of the user stored in records of the social network provider.
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0 Petitions
Accused Products
Abstract
Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
272 Citations
18 Claims
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1. A method of expanding an audience measurement panel, comprising:
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determining if a received indication identifying access to media was sent by a member of the audience measurement panel; if the received indication identifying access to the media was not sent by the member of the audience measurement panel, forwarding the indication to a social network provider, wherein forwarding the indication to the social network provider comprises forwarding a modified value of a site identifier indicative of a publisher website of the media; and if the indication was sent by a user of the social network provider, receiving a log associating the access to the media with first demographics of the user stored in records of the social network provider. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus to expand an audience measurement panel, comprising:
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a comparator to determine if a received indication identifying access to media was sent by a member of the audience measurement panel; a communication interface to, if the received indication identifying access to the media was not sent by the member of the audience measurement panel, forward the indication to a social network provider, wherein forwarding the indication to the social network provider comprises forwarding a modified value of a site identifier indicative of a publisher website of the media; and a report generator to, if the indication was sent by a user of the social network provider, receive a log associating the access to the media with first demographics of the user stored in records of the social network provider. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A machine accessible medium having instructions stored thereon that, when executed, cause a machine to at least:
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determine if a received indication identifying access to media was sent by a member of the audience measurement panel; if the received indication identifying access to the media was not sent by the member of the audience measurement panel, forward the indication to a social network provider, wherein forwarding the indication to the social network provider comprises forwarding a modified value of a site identifier indicative of a publisher website of the media; and if the indication was sent by a user of the social network provider, receive a log associating the access to the media with first demographics of the user stored in records of the social network provider. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification