Method and system for providing targeted documents based on concepts automatically identified therein
First Claim
1. A computer-implemented method comprising:
- determining, a rating for a first advertisement based at least on an image depicted in the first advertisement, the determining comprising;
comparing image content of the image depicted in the first advertisement to image content from a reference advertisement, the reference advertisement having a rating that specifies one or more types of content included in the reference advertisement;
determining, by one or more processors, that the first advertisement and the reference advertisement are similar based on the comparison of the image content; and
designating the rating of the reference advertisement as the rating for the first advertisement based on the determination that the first advertisement and the reference advertisement are similar;
receiving a request for an advertisement to be displayed with a resource, the resource having a suitability profile that specifies a particular type of content should not be displayed with the resource;
determining, based on the rating for the first advertisement, that the first advertisement does not include the particular type of content; and
responsive to the request, delivering the first advertisement for presentation with the resource based at least on the determination that the first advertisement does not include the particular type of content.
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Accused Products
Abstract
A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.
120 Citations
20 Claims
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1. A computer-implemented method comprising:
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determining, a rating for a first advertisement based at least on an image depicted in the first advertisement, the determining comprising; comparing image content of the image depicted in the first advertisement to image content from a reference advertisement, the reference advertisement having a rating that specifies one or more types of content included in the reference advertisement; determining, by one or more processors, that the first advertisement and the reference advertisement are similar based on the comparison of the image content; and designating the rating of the reference advertisement as the rating for the first advertisement based on the determination that the first advertisement and the reference advertisement are similar; receiving a request for an advertisement to be displayed with a resource, the resource having a suitability profile that specifies a particular type of content should not be displayed with the resource; determining, based on the rating for the first advertisement, that the first advertisement does not include the particular type of content; and responsive to the request, delivering the first advertisement for presentation with the resource based at least on the determination that the first advertisement does not include the particular type of content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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one or more processors; and a computer-readable medium coupled to the one or more processors having instructions stored thereon which, when executed by the one or more processors, cause the one or more processors to perform operations comprising; determining, a rating for a first advertisement based at least on an image depicted in the first advertisement, the determining comprising; comparing image content of the image depicted in the first advertisement to image content from a reference advertisement, the reference advertisement having a rating that specifies one or more types of content included in the reference advertisement; determining, by one or more processors, that the first advertisement and the reference advertisement are similar based on the comparison of the image content; and designating the rating of the reference advertisement as the rating for the first advertisement based on the determination that the first advertisement and the reference advertisement are similar; receiving a request for an advertisement to be displayed with a resource, the resource having a suitability profile that specifies a particular type of content should not be displayed with the resource; determining, based on the rating for the first advertisement, that the first advertisement does not include the particular type of content; and responsive to the request, delivering the first advertisement for presentation with the resource based at least on the determination that the first advertisement does not include the particular type of content. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations, comprising:
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determining, a rating for a first advertisement based at least on an image depicted in the first advertisement, the determining comprising; comparing image content of the image depicted in the first advertisement to image content from a reference advertisement, the reference advertisement having a rating that specifies one or more types of content included in the reference advertisement; determining, by one or more processors, that the first advertisement and the reference advertisement are similar based on the comparison of the image content; and designating the rating of the reference advertisement as the rating for the first advertisement based on the determination that the first advertisement and the reference advertisement are similar; receiving a request for an advertisement to be displayed with a resource, the resource having a suitability profile that specifies a particular type of content should not be displayed with the resource; determining, based on the rating for the first advertisement, that the first advertisement does not include the particular type of content; and responsive to the request, delivering the first advertisement for presentation with the resource based at least on the determination that the first advertisement does not include the particular type of content. - View Dependent Claims (18, 19, 20)
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Specification