Provision of additional content to mobile communication devices
First Claim
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1. A method for use in providing advertisement content to a mobile communication device, comprising:
- receiving a text message by a first mobile communication device, by way of a user of the first mobile communication device inputting text information into the first mobile communication device;
parsing the text message for preprogrammed words;
selecting, by the first mobile communication device, an item of advertisement content out of a plurality of items of advertisement content for appending to the text message based on the preprogrammed words;
appending the selected item of advertisement content to the text message;
transmitting the text message and the appended selected item of advertisement content to a second mobile communication device for display on the second mobile communication device; and
associating a point value with the user of the first mobile communication device based on transmission of the text message and the appended selected item of advertisement content to the second mobile communication device;
wherein at least some of the different items of the plurality items of advertisement content have different associated point values.
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Abstract
A system and method for the insertion of additional content to messages sent between mobile communications devices. The system provides for a point system which allows users of the system to accumulate points for additional content sent with text messages. The points may be used for various functions such as purchasing premium services or may be applied towards the user'"'"'s service charges.
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Citations
15 Claims
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1. A method for use in providing advertisement content to a mobile communication device, comprising:
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receiving a text message by a first mobile communication device, by way of a user of the first mobile communication device inputting text information into the first mobile communication device; parsing the text message for preprogrammed words; selecting, by the first mobile communication device, an item of advertisement content out of a plurality of items of advertisement content for appending to the text message based on the preprogrammed words; appending the selected item of advertisement content to the text message; transmitting the text message and the appended selected item of advertisement content to a second mobile communication device for display on the second mobile communication device; and associating a point value with the user of the first mobile communication device based on transmission of the text message and the appended selected item of advertisement content to the second mobile communication device; wherein at least some of the different items of the plurality items of advertisement content have different associated point values. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for transmitting textual information including additional content, comprising:
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a keypad for entering text information; a processor configured to store information of the text information, configured to append advertisement content, including at least additional text identifying a sender of the text information as endorsing a product advertised by the advertisement content, to the text information, and configured to command transmission of the text information and the advertisement content, including the additional text identifying the sender of the text information as endorsing the product advertised by the advertisement content, to a second mobile communication device, and wherein the processor is further configured to allow selection by the sender of the advertisement content from a plurality of items of advertisement content, at least some of the different items of the plurality of items of advertisement content having different associated point values, and to parse the text information for preprogrammed words and to select the advertisement content based on the preprogrammed words; and communication circuitry to transmit the text information and the advertising content, including the additional text identifying the sender of the text information as endorsing the product advertised by the advertisement content, to the second mobile communication device. - View Dependent Claims (9, 10, 11)
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12. A method for use in providing advertisement content to a mobile communication device, comprising:
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receiving a text message, the text message having been generated by a user of a first mobile communication device inputting text information into a first mobile communications device; parsing the text message for preprogrammed words and selecting an item of advertisement content out of a plurality of items of advertisement content based on the preprogrammed words; appending the selected item of advertisement content to the text message; transmitting the text message and the appended selected item of advertisement content to a second mobile communication device for display on the second mobile communication device; and associating a point value with the user of the first mobile communication device based on transmission of the text message and the appended selected item of advertisement content to the second mobile communication device; wherein at least some of the different items of the plurality items of advertisement content have different associated point values. - View Dependent Claims (13, 14, 15)
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Specification