Method and apparatus for interactive vehicular advertising
First Claim
Patent Images
1. A system comprising:
- a vehicle-based processor;
processor-controllable output;
wherein the processor is configured to;
wirelessly communicate with a remote software application;
receive an advertisement from the software application, for playback on at least one output,determine suitability of the received advertisement for playback, based on predefined suitability criteria;
permit or deny advertisement playback based on determined advertisement suitability; and
provide access to the at least one output upon permitting advertisement playback.
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Abstract
A system includes a processor configured to wirelessly communicate with a remote application. The system also includes one or more outputs, controllable by the processor. The processor is configured to receive an advertisement for playback on at least one output, determine the suitability of the received advertisement for playback, permit or deny advertisement playback based on the suitability of the advertisement, and provide access to the at least one output upon permitting advertisement playback.
51 Citations
12 Claims
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1. A system comprising:
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a vehicle-based processor; processor-controllable output; wherein the processor is configured to; wirelessly communicate with a remote software application; receive an advertisement from the software application, for playback on at least one output, determine suitability of the received advertisement for playback, based on predefined suitability criteria; permit or deny advertisement playback based on determined advertisement suitability; and provide access to the at least one output upon permitting advertisement playback. - View Dependent Claims (2, 3)
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4. A system comprising:
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a vehicle-based processor configured to; control at least one vehicle output; wirelessly communicate with a remote software application; receive a first advertisement for playback on at least one output; determine the suitability of the received advertisement for playback, based on predefined suitability criteria; permit or deny advertisement playback based on the determined advertisement suitability; and provide a suitable replacement advertisement meeting predefined suitability criteria upon denying advertisement playback. - View Dependent Claims (5, 6, 7, 8)
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9. A non-transitory computer-readable storage medium, storing instructions that, when executed by a processor of a vehicle computing system, cause the processor to perform the method comprising:
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receiving an advertisement from a remote software application for playback on at least one output, determining the suitability of the received advertisement for playback, based on predefined suitability criteria; permitting or denying advertisement playback based on the determined advertisement suitability, and providing access to the at least one output upon permitting advertisement playback. - View Dependent Claims (10, 11, 12)
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Specification