Monetizing service calls through advertising

• US 8,849,696 B2
• Filed: 06/18/2012
• Issued: 09/30/2014
• Est. Priority Date: 03/31/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Pansari, Ambar, Ewing, Jessica R.
• Primary Examiner(s): Gauthier, Gerald
• Application Number:
  US13/526,000
• Publication Number:
  US 20120314853A1
• Time in Patent Office: 834 Days
• Field of Search: 705/14.13, 705/14.16, 705/1.1, 705/14.49, 705/73, 379/88.17, 379/114.01, 379/114.13, 379/207.16, 379/219, 455/414.3, 455/406, 455/67.11, 455/466, 370/259, 370/352, 704/10
• US Class Current: 705/14.13
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0214 Referral reward systems

Abstract

A platform service that is used by an application may be linked to an advertising service. A cost of using the platform service may be reduced based on the linking.

Claims

1. A method comprising:

enabling, via one or more processors in one or more server devices, a first application code to access a second application code associated with providing a platform service to users via the first application code,

the first application code being associated with a first party, and

the second application code and the platform service being associated with a second party that differs from the first party,

the first party being charged a fee, by the second party, for use, by the users, of the platform service via the first application code;

associating, by the one or more processors in the one or more server devices, the use, by the users, of the platform service via the first application code with an advertising service,

the first application code causing an advertisement received from the advertising service to be displayed to the users, and

the advertisement being related to;

a content of the first application code, and

the second party;

tracking, by the one or more processors in the one or more server devices and over a period of time, interaction, by the users, with the advertisement;

calculating, by the one or more processors in the one or more server devices, a quantity of credits to be provided to the first party based on the interaction;

reducing, by the one or more processors in the one or more server devices, the fee charged to the first party for the use, by the users, of the platform service via the first application code based on a first portion of the quantity of credits,

the first portion of the quantity of credits corresponding to the fee charged to the first party for the use, by the users, of the platform service via the first application code; and

storing, by the one or more processors in the one or more server devices, information identifying a second portion of the quantity of credits.

2. The method of claim 1, where the platform service associated with the second application code includes at least one of a mapping service, an e-mail service, or a search service.

3. The method of claim 1, further comprising:

providing, for display and based on associating the use, by the users, of the platform service via the first application code with the advertising service, an advertising link when the first application code is accessed by the users.

4. The method of claim 3, where tracking the interaction includes:

tracking information associated with at least one of;

a quantity of times that the advertising link is selected, through the first application code, by the users,

a quantity of times that the advertising link is provided for display, or

a quantity of conversions associated with the advertising link; and

where calculating the quantity of credits includes;

calculating the quantity of credits based on the information.

5. The method of claim 1, where tracking the interaction includes:

tracking information associated with at least one of;

a quantity of times that the advertisement is selected, through the first application code, by the users,

a quantity of times that the advertisement is provided for display, or

a quantity of conversions associated with the advertisement; and

where calculating the quantity of credits includes;

calculating the quantity of credits based on the information.

6. The method of claim 1, where the first application code is related to a desktop application, and

where the platform service includes a mapping service.

7. A method comprising:

enabling, via one or more processors in at least one server device, users to access, through a first application code, a platform service provided by a second application code,

the first application code being associated with a first party, and

the platform service being associated with a second party that differs from the first party,

the users being different from the first party and the second party;

charging, by the one or more processors in the at least one server device, a fee to the first party, for access by the users and through the first application code, to the second application code providing the platform service,

the second party providing an advertising link to the first application code when the first application code is accessed by the users;

tracking, by the one or more processors in the at least one server device, activity relating to the advertising link;

calculating, by the one or more processors in the at least one server device, a quantity of credits associated with the first party based on tracking the activity;

reducing, by the one or more processors in the at least one server device, the fee based on a first portion of the quantity of credits,

the first portion of the quantity of credits corresponding to the fee; and

providing, by the one or more processors in the at least one server device, a monetary value from the second party to the first party based on the a second portion of the quantity of credits.

8. The method of claim 7, where the fee includes a fixed fee for allowing the first application code to use the platform service for a period of time.

9. The method of claim 7, where the fee is based on a quantity of uses of the platform service by the users.

10. The method of claim 7, where the first application code is related to a network-based application.

11. The method of claim 7, where the platform service includes at least one of a mapping service, an e-mail service, or a search service.

12. The method of claim 7, where tracking the activity includes:

tracking a quantity of times that the advertising link is selected by the users.

13. The method of claim 7, where tracking the activity includes:

tracking a quantity of times that the advertising link is provided for display, through the first application code, to the users.

14. A non-transitory computer-readable memory comprising:

one or more instructions which, when executed by one or more processors, cause the one or more processors to;

enable users to access, through a first application code, a platform service provided by a second application code,

the first application code being associated with a first party,

the platform service being associated with a second party that is different from the first party,

the first party being charged a fee by the second party for using the platform service, and

the users being different from the first party and the second party;

charge the fee to the first party, for access, over a period of time, by the users and through the first application code to the second application code providing the platform service,

the second party providing an advertising link to the first application code when the platform service is accessed by the users;

track activity relating to the advertising link;

calculate a quantity of credits to be provided to the first party based on tracking the activity;

reduce the fee charged to the first party based on a first portion of the quantity of credits,

the first portion of the quantity of credits corresponding to the fee charged to the first party; and

provide a monetary value from the second party to the first party based on a second portion of the quantity of credits.

15. The non-transitory computer-readable memory of claim 14, where the fee includes:

a fixed fee for allowing the first application code to use the platform service over the period of time, or

a calculated fee is based on a quantity of uses of the platform service by the first application code.

16. The non-transitory computer-readable memory of claim 14, where the first application code is related to a desktop application.

17. The non-transitory computer-readable memory of claim 14, where the platform service includes at least one of a mapping service, an e-mail service, or a search service.

18. The non-transitory computer-readable memory of claim 14, where the one more instructions, when causing the one or more processors to track the activity relating to the advertising link, further cause the one or more processors to:

track a quantity of times that the advertising link is selected by the users.

19. The non-transitory computer-readable memory of claim 14, where the one more instructions, when causing the one or more processors to track the activity relating to the advertising link, further cause the one or more processors to:

track a quantity of times that the advertising link is provided for display, through the first application code, to the users.

20. The non-transitory computer-readable memory of claim 14, where the one more instructions, when causing the one or more processors to track the activity relating to the advertising link, further cause the one or more processors to:

track a quantity of conversions associated with the advertising link.