Communicating information relating to a network resource

• US 8,849,982 B2
• Filed: 01/19/2007
• Issued: 09/30/2014
• Est. Priority Date: 10/08/1996
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Wolfe, Mark A.
• Primary Examiner(s): BLAIR, DOUGLAS B
• Application Number:
  US11/624,817
• Publication Number:
  US 20070136418A1
• Time in Patent Office: 2,811 Days
• Field of Search: 705/14, 709/224
• US Class Current: 709/224
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

In an information retrieval system, a system and method for presentation of information and/or resources that are pertinent to an individual'"'"'s interests or task. Guiding individuals to places of interest on a network where information is stored. Displaying or otherwise presenting useful information to the user.

Claims

1. A system comprising:

a processor; and

a memory to store instructions which, when executed by the processor, cause the processor to;

analyze information passed between a client device and a web site that is operated by a publisher,

the information relating to displaying, via a web browser application executed on the client device, content from the web site to a user associated with the client device,

determine, based on the information, that the client device is accessing a web page of the web site,

select an advertisement, from a plurality of advertisements, based on the web page,

the advertisement not appearing in the web page and being associated with an advertiser that differs from the publisher, and

the advertisement including a link to another web page,

communicate the advertisement to the client device,

enable the client device to display the advertisement to the user independent of the web page,

where the client device displays the advertisement in a display area that is integrated into the web browser application, and

where the display area is selectively opened and closed through a menu selection object in the web browser application,

receive, from the client device, an indication that the user has selected the advertisement; and

cause, based on receiving the indication, information for the other web page to be sent to the client device,

the information enabling the client device to display the other web page via the web browser application, and

the client device closing the display area when displaying the other web page.

2. The system of claim 1, where the instructions further cause the processor to:

select, based on a rate paid by an entity associated with the advertisement, a presentation mode from a plurality of presentation modes, and

cause the client device to display the advertisement in the presentation mode.

3. The system of claim 1, where the instructions further cause the processor, when enabling the client device to display the advertisement, to:

enable the client device to concurrently display the advertisement and another advertisement of the plurality of advertisements.

4. The system of claim 1, where the instructions further cause the processor to:

receive an input from the user, and

where the processor is to select the advertisement further based on the received input.

5. The system of claim 1, where the instructions further cause the processor to:

detect an action, by the user, associated with the advertisement; and

charge, based on detecting the action, a fee to a party associated with the advertisement.

6. The system of claim 1, where the instructions further cause the processor, when selecting the advertisement, to:

receive, from a party associated with the advertisement, one or more advertisement selection criteria, and

select the advertisement, from the plurality of advertisements, further based on the one or more advertisement selection criteria.

7. A non-transitory data storage medium storing instructions, the instructions comprising:

one or more instructions which, when executed by a processor, cause the processor to monitor information passed, over a network between a client device associated with a user and a web site associated with a publisher , to determine that the user has navigated, via a web browser application operating on the client device, to a web page of the web site,

monitoring the information not occurring at the web site that is operated by the publisher;

one or more instructions which, when executed by the processor, cause the processor to select, based on data published by the publisher, an advertisement from a plurality of advertisements that are not included in the web page,

the advertisement including a link to another web page; and

one or more instructions which, when executed by the processor, cause the processor to enable the client device to present the advertisement to the user, at the client device and independent of the web page,

the one or more instructions to enable the client device to present the advertisement including;

one or more instructions to enable the client device to present the advertisement in a display area that is integrated into the web browser application and that can be selectively opened and closed through a menu selection object in the web browser application,

one or more instructions to receive, from the client device, an indication that the user has selected the advertisement, and

one or more instructions to cause, based on receiving the indication, information for the other web page to be sent to the client device,

the information, for the other web page, enabling the client device to display the other web page via the web browser application, and

the client device closing the display area based on receiving the indication.

8. The non-transitory data storage medium of claim 7, where the client device displays the web page in a first window, and

where the one or more instructions to enable the client device to present the advertisement further include:

one or more instructions to enable the client device to display the advertisement in a second window that differs from the first window.

9. The non-transitory data storage medium of claim 8, where the client device continues to display the second window after the first window is closed by the user.

10. The non-transitory data storage medium of claim 7, where the one or more instructions to select the advertisement further include:

one or more instructions to select the advertisement based on a rate paid by an entity associated with the advertisement.

11. The non-transitory data storage medium of claim 7, where the client device concurrently displays the advertisement and the web page.

12. The non-transitory data storage medium of claim 7, where the one or more instructions to enable the client device to display the advertisement further include:

one or more instructions to enable the client device to concurrently display the advertisement and another of the plurality of advertisements.

13. The non-transitory data storage medium of claim 7, the instructions further comprising:

one or more instructions to detect an action, by the user, associated with the advertisement; and

one or more instructions to charge, based on detecting the action, a fee to a party associated with the advertisement.

14. The non-transitory data storage medium of claim 7, where the one or more instructions to select the advertisement further include:

one or more instructions to receive, from a party associated with the advertisement, one or more advertisement selection criteria, and

one or more instructions to select the advertisement, from the plurality of advertisements, further based on the one or more advertisement selection criteria.

15. The non-transitory data storage medium of claim 7, where the one or more instructions to select the advertisement further include:

one or more instructions to select the advertisement, from the plurality of advertisements, further based on the publisher of the web site.

16. A method comprising:

monitoring, by a processor, information passed between a client device and a web site that is operated by a publisher,

the information relating to content, from a web site and displayed, via a web browser application executed on the client device, to a user associated with the client device;

determining, by a processor and based on the information, that the client device is accessing a web page of the web site operated by the publisher;

selecting, by a processor and based on the web page, an advertisement from a plurality of advertisements,

the advertisement including a link to another web page;

enabling, by a processor, the client device to display the advertisement independently of the web page,

the client device displaying the advertisement in a display area that is integrated into the web browser application,

the display area being selectively opened and closed through a menu selection object in the web browser application;

receiving, by a processor and from the client device, an indication that the user has selected the advertisement; and

causing, by a processor and based on receiving the indication, data associated with the other web page to be sent to the client device,

the data enabling the client device to display the other web page via the web browser application, and

the client device closing the display area when displaying the other web page.

17. The method of claim 16, where the client device displays the advertisement in a first window and displays the web page in a second window that differs from the first window.

18. The method of claim 17, where the client device continues to display the first window after the second window is closed.

19. The method of claim 16, where the advertisement is selected, from the plurality of advertisements, further based on a rate paid by an entity associated with the advertisement.

20. The method of claim 16, where the client device displays the advertisement and the web page concurrently.

21. The method of claim 16, where enabling the client device to display the advertisement further includes:

enabling the client device to concurrently display the advertisement and another advertisement of the plurality of advertisements.

22. The method of claim 16, further comprising:

receiving an input from the user,

where the advertisement is selected further based on the received input.

23. The method of claim 16, further comprising:

detecting an action, by the user, associated with the advertisement; and

charging, based on detecting the action, a fee to a party associated with the advertisement.

24. The method of claim 16, where selecting the advertisement further includes:

receiving, from a party associated with the advertisement, one or more advertisement selection criteria, and

selecting the advertisement, from the plurality of advertisements, further based on the one or more advertisement selection criteria.

25. The method of claim 16, where selecting the advertisement further includes:

selecting the advertisement, from the plurality of advertisements, further based on the publisher of the web site.