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System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters

  • US 8,850,465 B2
  • Filed: 09/21/2011
  • Issued: 09/30/2014
  • Est. Priority Date: 01/09/2001
  • Status: Expired due to Fees
First Claim
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1. A method, comprising:

  • generating a listing of a plurality of virtual channels based on a profile of a user;

    displaying, via a display device, a program guide comprising a plurality of channels including a first one of said virtual channels, wherein programs are placed into said first virtual channel according to said profile of said user and said profile of said user comprises behavioral information including a number of hops per program, wherein a hop represents an act of leaving and returning to a same program; and

    in response to said user selecting a program listed on said first virtual channel, adjusting said profile of said user.

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