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Method and apparatus for customizing user experience

  • US 8,850,472 B2
  • Filed: 09/24/2009
  • Issued: 09/30/2014
  • Est. Priority Date: 04/01/2009
  • Status: Expired due to Fees
First Claim
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1. A method for customizing a user communication experience, comprising:

  • receiving a user communication input,wherein the user communication input comprises communication that is conducted between a user and one or more recipients;

    determining a highest formal relationship level existing between the user and the one or more recipients;

    selecting a first advertisement to provide to the user based on;

    A) information specific to the user and B) the determined highest formal relationship level;

    selecting a second advertisement different from the first advertisement to provide to at least one of the one or more recipients based on;

    A) information specific to the at least one of the one or more recipients and B) the determined highest formal relationship level; and

    providing the first advertisement to the user and providing the second advertisement different from the first advertisement to the at least one of the one or more recipients.

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