Advertisement delivering system based on digital television system and mobile communication device

• US 8,850,495 B2
• Filed: 08/14/2010
• Issued: 09/30/2014
• Est. Priority Date: 08/14/2010
• Status: Expired due to Fees

• Current Assignee: Pan, Yang
• Original Assignee: Pan, Yang
• Inventors: Pan, Yang
• Primary Examiner(s): SHEPARD, JUSTIN E
• Application Number:
  US12/856,588
• Publication Number:
  US 20120042344A1
• Time in Patent Office: 1,508 Days
• Field of Search: 725/112
• US Class Current: 725/81
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for delivering advertisements based on a digital television system and a mobile communication device is disclosed. The television system and the mobile device are connected in ad hoc manner when a program is broadcasted by the television system. When a user is attracted by an item in the program, an instruction is sent from a remote control device of the television system or from the mobile device to send a data file including a product identifier to the mobile device. The user may use a cursor controlled by the remote control device or by the mobile device to locate the item. An icon is displayed on a display screen of the mobile device to represent the received data file. When the icon is selected, the mobile device is connected to a data manager in the Internet to deliver more product information to the user.

Claims

1. An advertisement delivery system comprising:

a. a digital television system for rendering a video program comprising a series of frames, at least one of said frames further comprising commercial items associated with a plurality of product identifiers included in a data file, wherein said data file is transmitted from a server to the digital television system through a communication network;

b. a remote control device;

c. a mobile communication device; and

d. a Near-Field-Communication link comprising a reader and a data storage tag, wherein the reader is located in said mobile device and the tag is located in said digital television system,

wherein a product identifier is stored into said data storage tag after a user selects one of the displayed commercial items in one of the frames by the remote control device,

wherein said reader in said mobile communication device receives a data file including at least the product identifier in said tag,

wherein a processor in said mobile communication device displays an icon on a display of said mobile communication device, said icon is a representation of the product identifier and detailed advertising message associated with the product identifier is transmitted from a server in a communication network and is displayed on the display of the mobile communication device upon the user'"'"'s selection of said icon through a user input device of said mobile device.

2. The system as recited in claim 1, wherein said remote control device further comprises a dedicated input device for triggering of transmitting the data file from the tag in the television system to the reader in the mobile communication device.

3. The system as recited in claim 1, wherein said remote control device further comprises a user interface program including a means of user selecting one of the displayed items from one of the frames.

4. The system as recited in claim 1, wherein said digital television system further comprises:

a. a processor; and

b. a communication unit for connecting to a communication network.

5. The system as recited in claim 1, wherein said mobile communication device further comprises:

a. a data storage unit; and

b. a communication unit for connecting to a public communication network.

6. The system as recited in claim 1, wherein said detailed advertising message is rendered in multimedia forms.

7. The system as recited in claim 1, wherein said detailed advertising message is rendered in image forms.