×

System and method for slow ad detection

  • US 8,856,027 B2
  • Filed: 10/07/2009
  • Issued: 10/07/2014
  • Est. Priority Date: 10/07/2009
  • Status: Expired due to Fees
First Claim
Patent Images

1. A method comprising:

  • for each of a plurality of web pages, receiving a round trip time to load the web page with at least one ad selected from a plurality of ads; and

    employing one or more processors to perform actions, including;

    obtaining, for each of the plurality of ads, a mean round trip time to load, a respective ad'"'"'s mean round trip time to load is based on the round trip time to load of each web page loaded with the respective ad;

    determining a predetermined number of the plurality of ads for which the obtained mean round trip time to load is highest, the predetermined number representing a subset of ads from the plurality of ads;

    testing of each ad of the predetermined number of the plurality of ads, the testing including measuring a plurality of round trip load times of the each ad to determine a median round trip load time of the each ad;

    blocking from adding to a web page each ad determined to have a corresponding median round trip load time that exceeds a predetermined amount; and

    in response to a request for the web page, serving the web page absent the blocked ads.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×