Dynamic selection of advertising content in a social broadcast environment
First Claim
Patent Images
1. A method, comprising:
- receiving an ad from an advertiser to be included in a radio broadcast;
using an ad integration server to process a user participation measurement feedback including estimating a tuneout measure associated with a plurality of radio broadcast listeners during the time that the ad is being radio broadcasted, wherein the tuneout measure is associated with a loss of a radio broadcast listener;
using the ad integration server to estimate a listening demographic associated with the plurality of radio broadcast listeners during the time that the ad is being radio broadcasted based at least in part on the user participation feedback;
using the ad integration server to estimate a tuneout demographic associated with the listening demographic based at least in part on the tuneout measure; and
reporting the tuneout demographic associated with the tuneout measure to the advertiser.
6 Assignments
0 Petitions
Accused Products
Abstract
A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.
-
Citations
10 Claims
-
1. A method, comprising:
-
receiving an ad from an advertiser to be included in a radio broadcast; using an ad integration server to process a user participation measurement feedback including estimating a tuneout measure associated with a plurality of radio broadcast listeners during the time that the ad is being radio broadcasted, wherein the tuneout measure is associated with a loss of a radio broadcast listener; using the ad integration server to estimate a listening demographic associated with the plurality of radio broadcast listeners during the time that the ad is being radio broadcasted based at least in part on the user participation feedback; using the ad integration server to estimate a tuneout demographic associated with the listening demographic based at least in part on the tuneout measure; and reporting the tuneout demographic associated with the tuneout measure to the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A social broadcasting server, comprising:
-
a user network interface; a broadcast platform network interface; an analysis and metrics server, coupled with the user network interface, and configured to; process stored user profile data from a profile database associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast; and report analytic results to an ad integration server; the ad integration server, coupled with the user network interface and configured to; receive an ad from an advertiser to be included in a radio broadcast; process a user participation measurement feedback including to estimate a tuneout measure associated with a plurality of radio broadcast listeners during the time that the ad is being radio broadcasted, wherein the tuneout measure is associated with a loss of a radio broadcast listener; estimate a listening demographic associated with the plurality of radio broadcast listeners during the time that the ad is being radio broadcasted based at least in part on the user participation feedback; estimate a tuneout demographic associated with the listening demographic based at least in part on the tuneout measure; and report the tuneout demographic to the advertiser using an administration server; and a media application, coupled with the ad integration server and the broadcast platform network interface, and configured to; integrate into the broadcast the ad via the broadcast platform network interface.
-
-
10. A computer program product, the computer program product being embodied in a tangible computer readable storage medium and comprising computer instructions for:
-
receiving an ad from an advertiser to be included in a radio broadcast; processing a user participation measurement feedback including estimating a tuneout measure associated with a plurality of radio broadcast listeners during the time that the ad is being radio broadcasted, wherein the tuneout measure is associated with a loss of a radio broadcast listener; estimating a listening demographic associated with the plurality of radio broadcast listeners during the time that the ad is being radio broadcasted based at least in part on the user participation feedback; estimating a tuneout demographic associated with the listening demographic based at least in part on the tuneout measure; and reporting the tuneout demographic to the advertiser.
-
Specification