Method and system for implementation of rules for overlays based on automatic content recognition
First Claim
1. A method, comprising:
- in an automatic content recognition (ACR)-enabled connected TV device, wherein;
said ACR-enabled connected TV device comprises an ACR module that communicates with an ACR system that is external to said ACR-enabled connected TV device, and said ACR system comprises an abstraction layer that supports different video fingerprint technologies from multiple vendors;
said ACR module providing fingerprints to said ACR system for matching; and
said ACR module receiving information and/or content from said ACR system based on said matching;
presenting by said ACR module, utilizing an ACR system, an overlay during presentation of content, based on one or more rules, wherein;
said one or more rules are implemented by said ACR module utilizing information provided by said ACR system, andwhen said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said content and said overlay are also presented on said paired device.
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Abstract
An automatic content recognition (ACR)-enabled connected TV device may be operable to present, utilizing an ACR system, an overlay during presentation of content, based on one or more rules. The one or more rules may be implemented utilizing information provided by the ACR system. The presented overlay may be associated with a sponsor, and the one or more rules may comprise a timing rule, an advertisement separation rule, an advertisement conflict rule and/or an auto-scaling rule. An ad server coupled to the ACR system may determine whether the overlay associated with the sponsor may be appropriate for presentation. The presented overlay may comprise interactive content for viewer interaction, and the one or more rules may comprise a viewer interaction rule which ensures that, when the interactive overlay is presented, the presented content may be scaled so that the scaled presented content is not covered by the overlay.
122 Citations
21 Claims
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1. A method, comprising:
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in an automatic content recognition (ACR)-enabled connected TV device, wherein; said ACR-enabled connected TV device comprises an ACR module that communicates with an ACR system that is external to said ACR-enabled connected TV device, and said ACR system comprises an abstraction layer that supports different video fingerprint technologies from multiple vendors; said ACR module providing fingerprints to said ACR system for matching; and said ACR module receiving information and/or content from said ACR system based on said matching; presenting by said ACR module, utilizing an ACR system, an overlay during presentation of content, based on one or more rules, wherein; said one or more rules are implemented by said ACR module utilizing information provided by said ACR system, and when said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said content and said overlay are also presented on said paired device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system, comprising:
an automatic content recognition (ACR)-enabled connected TV device, wherein; said ACR-enabled connected TV device comprises an ACR module that communicates with an ACR system that is external to said ACR-enabled connected TV device, and said ACR system comprises an abstraction layer that supports different video fingerprint technologies from multiple vendors; said ACR module providing fingerprints to said ACR system for matching; and said ACR module receiving information and/or content from said ACR system based on said matching, said ACR-enabled connected TV device being operable to; present by said ACR module, utilizing said ACR system, an overlay during presentation of content, based on one or more rules, wherein; said one or more rules are implemented by said ACR module utilizing information provided by said ACR system, and when said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said content and said overlay are also presented on said paired device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system, comprising:
an automatic content recognition (ACR) system comprising; a fingerprint matching system; a plurality real-time fingerprint servers; wherein; said finger print matching system is communicatively coupled to said plurality of real-time fingerprint servers; and said ACR system comprises an abstraction layer that interfaces with said plurality real-time fingerprint servers to support different video fingerprint technologies from multiple vendors; and an ACR-enabled connected TV device comprising an ACR module, wherein said ACR-enabled connected TV device is communicatively coupled to said ACR system; wherein; said ACR module presents, utilizing said ACR system, an overlay during presentation of content, based on one or more rules; said ACR module implements said one or more rules utilizing information provided by said ACR system; and when said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said content and said overlay are also presented on said paired device.
Specification