Image capture and identification system and process
First Claim
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1. A method of interacting with a product promotion, the method comprising:
- identifying, via a mobile computing device processor, one or more products nearby a mobile communication device by recognizing the one or more products as at least one target object;
identifying at least one of a promotion and advertisement associated with the identified one or more products via an information address related to the at least one target object; and
displaying user selectable options associated with the one or more products and the at least one of the promotion and advertisement.
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Abstract
A digital image of the object is captured and the object is recognized from plurality of objects in a database. An information address corresponding to the object is then used to access information and initiate communication pertinent to the object.
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Citations
45 Claims
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1. A method of interacting with a product promotion, the method comprising:
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identifying, via a mobile computing device processor, one or more products nearby a mobile communication device by recognizing the one or more products as at least one target object; identifying at least one of a promotion and advertisement associated with the identified one or more products via an information address related to the at least one target object; and displaying user selectable options associated with the one or more products and the at least one of the promotion and advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A apparatus for providing promotions, the apparatus comprising:
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a mobile device computing platform including a processor and a memory coupled with the processor; an identification algorithm stored in the memory and executable by the processor, and configured to identify one or more products nearby a mobile communication device by recognizing the one or more products as at least one target object; a promotion identification service stored in the memory and executable by the processor, and configured to identify at least one of a promotion and advertisement associated with the identified one or more products via an information address related to the at least one target object; and a display application stored in the memory and executable by the processor, and configured to display user selectable options associated with the one or more products and the at least one of the promotion and advertisement. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A computer program product comprising a non-transitory computer-readable medium storing computer-executable instructions to cause a computer to execute the following steps:
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identifying, via a mobile communication device, one or more products nearby the mobile communication device by recognizing the one or more products as at least one target object; identifying at least one of a promotion and advertisement associated with the identified one or more products via an information address related to the at least one target object; and displaying user selectable options associated with one or more products and the at least one of the promotion and advertisement. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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Specification