Response attribution valuation
First Claim
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1. A computer hardware system, comprising:
- at least one processor, wherein the at least one processor is configured to initiate and/or perform;
generating a set of stimulus-response pairs by pairing each individual stimuli from a plurality of stimulus with each individual response from a plurality of response; and
calculating, for each pair in the set of stimulus-response pairs, a response attribution value, whereinthe response attribution value is based upon a combination of a first model and a second model,the first model is a response rate model, andthe second model is a time delay model that weights output of the first model based on an amount of time delay between a stimuli and a response.
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Abstract
A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
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Citations
20 Claims
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1. A computer hardware system, comprising:
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at least one processor, wherein the at least one processor is configured to initiate and/or perform; generating a set of stimulus-response pairs by pairing each individual stimuli from a plurality of stimulus with each individual response from a plurality of response; and calculating, for each pair in the set of stimulus-response pairs, a response attribution value, wherein the response attribution value is based upon a combination of a first model and a second model, the first model is a response rate model, and the second model is a time delay model that weights output of the first model based on an amount of time delay between a stimuli and a response. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 14, 15, 16, 17)
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11. A computer program product, comprising:
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a computer readable storage medium, the computer readable storage medium including instructions for causing a computer to perform; generating a set of stimulus-response pairs by pairing each individual stimuli from a plurality of stimulus with each individual response from a plurality of response; and calculating, for each pair in the set of stimulus-response pairs, a response attribution value, wherein the response attribution value is based upon a combination of a first model and a second model, the first model is a response rate model, and the second model is a time delay model that weights output of the first model based on an amount of time delay between a stimuli and a response. - View Dependent Claims (12, 13, 18, 19, 20)
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Specification