Automated billboard tagging and selling

• US 8,862,500 B1
• Filed: 02/17/2009
• Issued: 10/14/2014
• Est. Priority Date: 02/17/2009
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Mayfield, Daniel R.
• Primary Examiner(s): LI, SUN M
• Application Number:
  US12/372,622
• Time in Patent Office: 2,065 Days
• Field of Search: 705/1, 705/14.58, 705/14.66, 705/14.73, 705/14.53, 705/14.49, 705/14.68, 709/207, 406/03, 405/90, 340/691.6, 340/988, 340/438, 340/468, 340/937, 348/E7.063, 348/E7.069, 434/365
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Information pertaining to billboards and similar advertising spaces can be obtained using a plurality of capture devices positioned in vehicles traveling along various roadways. Information regarding the advertising spaces is determined from the images and stored in at least one data store. Image analysis and manipulation can be used to isolate images or image portions that potentially correspond to the advertising spaces, and these image portions can be presented to users who are able to quickly identify whether the image portion contains a billboard and, if so, the contents of that billboard. The information then can be analyzed in order to provide a billboard advertising system wherein advertisers can view billboard information and purchase advertising space without having to contact a broker or other intermediary.

Claims

1. A method of marketing billboards, comprising:

receiving a first set of images from a plurality of capture devices each positioned with respect to a vehicle in order to capture the images along a route of travel of the vehicle, each of said first set of images being tagged with geographical information corresponding to a location of the vehicle when the image was captured;

extracting, by one or more computing devices, from the first set of images a second set of images each determined to contain a polygonal shape that potentially corresponds to a billboard;

analyzing, by the one or more computing devices, at least one attribute of each of the second set of images to remove images having an attribute value that corresponds to an object other than a billboard;

providing for display to at least one user each of the second set of images and receiving from the at least one user content information indicating whether each image contains a representation of a billboard and, for each image containing a representation of a billboard, a content of the billboard;

storing the content information to at least one data store, wherein one or more advertisers are able to access billboard listing information based at least in part on the content information to determine at least one billboard on which to place an advertisement;

for each image of one or more images indicated by the content information to contain a representation of a billboard, obtaining multiple images of the billboard that were captured at different times over a time period;

analyzing, by the one or more computing devices, the obtained multiple images to at least determine whether the billboard is available for use by a new advertiser; and

modifying, when determined that the billboard is available for use, the billboard listing information to include information that indicates that the billboard is available for use by a new advertiser when determined that the billboard is available for use by a new advertiser.

2. The method of claim 1, wherein the step of extracting from the first set of images a second set of images each determined to contain a polygonal shape that potentially corresponds to a billboard includes using an image processing algorithm configured to identify polygonal shapes in each image.

3. The method of claim 1, further comprising:

receiving a search query from an advertiser from the one or more advertisers, the search query including at least one criterion relating to billboard advertising; and

providing for display a set of results matching that criteria from the content information stored in the at least one data store.

4. The method of claim 3, further comprising:

receiving a bid from the advertiser to rent an available billboard, said available billboard identified as being potentially available for rent and included in said results of said search;

presenting the bid to an operator of the available billboard; and

receiving a response to the bid from the operator.

5. The method of claim 1, further comprising:

storing historical data for each billboard, the historical data based at least in part on analyzing the obtained multiple images; and

using the historical data to estimate a value of at least one attribute for the billboard.

6. A method in a computer system of marketing billboards, comprising:

receiving images from a plurality of capture devices, each of the images captured by one of said capture devices and tagged with geographical information;

determining, by one or more computing devices of the computer system, from the images a set of images each containing at least one representation of at least one billboard;

generating, by the one or more computing devices, information about the billboards by at least;

for each image of a set of one or more images determined to contain a representation of a billboard, obtaining multiple images of the billboard that were captured at different times over a time period;

analyzing the obtained multiple images to at least determine whether the billboard is available for use by a new advertiser; and

modifying, when determined that a billboard from the at least one billboard is available for use, the generated information to include information that indicates that the billboard is available for use by a new advertiser when determined that the billboard is available for use by a new advertiser;

storing the generated information about the billboards in a data store;

searching the data store for billboards according to at least one user-selected criterion; and

providing search results to the user, the search results including information about billboards matching said at least one user-selected criterion.

7. The method of claim 6, wherein determining from the images a set of images containing representations of billboards includes:

processing the images to form a set of potential images, each of the potential images having a characteristic common to images containing representations of billboards; and

receiving human-provided information concerning each of the potential images to refine the set of potential images to form a refined set of images, each image in the refined set of images containing a representation of a billboard, the billboard being operated by an entity that leases the billboard to advertisers.

8. The method of claim 6, further comprising:

receiving a bid from the user to rent an available billboard, said available billboard included in said results of said search;

presenting the bid to an operator of the available billboard; and

receiving a response to the bid from the operator.

9. The method of claim 6, wherein storing attribute values of the billboards comprises:

for each of said billboards, storing historical data for the billboard; and

using the historical data to estimate a value of at least one attribute.

10. The method of claim 6, further comprising receiving information about an operator'"'"'s billboard from the operator, and wherein storing attribute values of the billboards includes updating a data record in the data store according to the information.

11. A billboard marketing system, comprising:

a communication device configured to receive a plurality of images each captured by an image capture device positioned with respect to a vehicle;

a data store configured to store data associated with a plurality of billboards;

one or more processors; and

a memory device including instructions that, when executed by the one or more processors, cause the one or more processors to collectively;

generate information about the billboards by at least;

for each image of one or more images determined to contain a representation of a billboard, obtaining multiple images of the billboard that were captured at different times over a time period;

analyzing the obtained multiple images to at least determine whether the billboard is available for use by a new advertiser; and

modifying, when determined that a billboard from the at least one billboard is available for use, the generated information to include information that indicates that the billboard is available for use by a new advertiser when determined that the billboard is available for use by a new advertiser;

storing the generated information about the billboards in a data store;

execute a search of the data store for billboards according to at least one user-selected criterion; and

provide search results to the user, the search results including information about billboards matching said at least one user-selected criterion.

12. The billboard marketing system of claim 11, wherein the instructions include instructions for applying at least one image processing algorithm to determine whether said one of said images has a characteristic indicating that said one of said images potentially contains a representation of a billboard.

13. The billboard marketing system of claim 12, wherein the instructions include instructions for soliciting from a human information about the content of said one of said images when said one of said images has the characteristic indicating that said one of said images potentially contains a representation of a billboard.

14. The billboard marketing system of claim 11, wherein the instructions further cause the one or more processors to receive bid information, the bid information corresponding to a bid to rent a billboard identified in said results, and to provide the bid information to an operator associated with the billboard.

15. The billboard marketing system of claim 11, wherein the instructions include instructions for storing historical data of the billboard in the data store and wherein the value of the attribute is determined from the historical data.

16. A method in a computer system for marketing outdoor advertising spaces, comprising:

receiving a plurality of images, each image being captured adjacent a respective thoroughfare;

for each image determined to contain a representation of an outdoor advertising space, obtaining multiple images of the outdoor advertising space that were captured at different times over a time period;

analyzing, by one or more computing devices of the computer system, the obtained multiple images to at least determine whether the outdoor advertising space is available for use by a new advertiser;

modifying, when determined that the outdoor advertising space is available for use, data relating to the outdoor advertising space in a data store to include information that indicates that the outdoor advertising space is available for use by a new advertiser when determined that the outdoor advertising space is available for use by a new advertiser;

receiving from an advertiser at least one criterion for executing a search on the data stored in the data store in order to locate outdoor advertising spaces matching said at least one criterion;

receiving a bid to use at least one outdoor advertising space included in results of said search; and

making the bid available to an operator of the at least one outdoor advertising space.

17. The method of claim 16, wherein collecting a plurality of images comprises:

receiving a set of images from a plurality of capture devices;

for each image of the set of images, using an image processing algorithm to determine whether the image has a characteristic indicative of the presence of a representation of an advertising space; and

forming a subset of the set from images having said characteristic.

18. The method of claim 16, wherein determining the value of the attribute includes receiving information about the advertising space from a person having viewed the image in which the representation of the advertising space is contained.

19. The method of claim 16, further comprising:

for each of a first plurality of advertising spaces, storing price data in the data store;

using the price data to calculate a market price for a second plurality of advertising spaces; and

providing the market price to the advertiser.

20. The method of claim 16, further comprising providing a map to the advertiser, the map including a graphic representing an advertising space associated with at least one of said results of said search, the graphic located on the map in a location corresponding to a geographical location of the advertising space.

21. A system for marketing advertising spaces, comprising;

a communication device configured to communicate with a plurality of capture devices of a plurality of vehicles each configured to capture images from the vehicles and provide geographical data for each of the images;

a data store;

one or more processors; and

a memory device including instructions that, when executed by the one or more processors, cause the one or more processors to collectively at least;

select, from the images, a subset of images containing representations of advertising spaces;

generate information about the advertising spaces by at least;

for each advertising space of at least a subset of the advertising spaces, obtaining multiple images of the advertising space that were captured at different times over a time period;

analyzing the obtained multiple images to at least determine whether the advertising space is available for use by a new advertiser; and

modifying, when determined that the advertising space is available for use, the generated information to include information that indicates that the advertising space is available for use by a new advertiser when determined that the advertising space is available for use by a new advertiser;

cause the generated information about the advertising spaces represented in the subset of images to be stored in the data store; and

based at least in part on the information stored in the data store, cause instructions for capturing additional images to be communicated to at least one of said capture devices.

22. The system of claim 21, wherein the communication device is configured to communicate with an advertiser over a communications network in order to receive at least one criterion for an advertising space search from the advertiser and to provide results of the advertising space search to the advertiser.

23. The system of claim 21, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to analyze the subset of images to determine at least one operator of the advertising spaces.

24. The system of claim 21, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to use information stored in the data store to estimate a value of an attribute of at least one advertising space.

25. The system of claim 21, wherein the memory device further includes instructions that, when executed by the processor, cause the processor to:

use the information in the data store to create capture device instructions that, when executed on a processor of one of said capture devices, cause the capture device to capture images according to the instructions; and

cause the capture device instructions to be communicated to the capture device.