Intermediary content provider

• US 8,862,780 B2
• Filed: 07/31/2012
• Issued: 10/14/2014
• Est. Priority Date: 02/22/2008
• Status: Active Grant

• Current Assignee: That Is, LLC
• Original Assignee: That Is, LLC
• Inventors: Grin, Russell, Haffner, Crosby
• Primary Examiner(s): Maung, Zarni
• Application Number:
  US13/562,624
• Publication Number:
  US 20120297024A1
• Time in Patent Office: 805 Days
• Field of Search: 709217-218, 709245-247, 709/250
• US Class Current: 709/246
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Methods of providing published content are presented. Content providers, including advertisers, can have their network addresses become black listed through no fault of their own. Content providers can utilize one or more intermediary providers each having their own distinct network address, possibly a registered domain name. An advertiser or other content provider can engage members of a distribution channel to disseminate promotional information to consumers where the promotional information comprises a network address of the intermediary provider. Upon a request directed toward the network address, the intermediary transforms published content obtained from the primary provider to make the content appear as though it originated from the intermediary provider. Should a black listing event occur, only the intermediary provider would be affected. An updated or new intermediary provider having a new, distinct network address can be instantiated to replace the black listed provider.

Claims

1. An intermediary content provider comprising:

a server accessible by a client via a first network address that has access to a content provider at a second, different network address;

a transformation module that transforms published content from the content provider into transformed content according a transformation policy;

wherein the server obtains published content from the content provider and provides the transformed content in response to a client request directed to the first network address.

2. The provider of claim 1, wherein the transformed content appears to originate from the first network address.

3. The provider of claim 1, wherein the server is configured to redirect the client to the second network address.

4. The provider of claim 3, wherein the client is redirected via an asynchronous redirect.

5. The provider of claim 3, wherein the client is redirected based on redirection information.

6. The provider of claim 5, wherein redirection information comprises information obtained during the client request.

7. The provider of claim 6, wherein the redirection information includes a browser cookie.

8. The provider of claim 1, wherein the server redirects the client to a third network address different from the first and second network addresses.

9. The provider of claim 8, wherein the third network address is determined using redirection information.

10. The provider of claim 9, wherein the redirection information comprises information obtained during the client request.

11. The provider of claim 10, wherein the redirection information includes a browser cookie.

12. The provider of claim 1, wherein the second network address is determined using an algorithm that includes the first network address and redirection information obtained during the client request.

13. The provider of claim 12, wherein the redirection information comprises a browser cookie.