System providing sponsored content
First Claim
Patent Images
1. A system providing sponsored content to an end device, the system comprising:
- a data storage device storing a broadcast segment schedule, wherein the broadcast segment schedule contains a plurality of broadcast segments, each broadcast segment having;
a broadcast channel and a time of broadcast,an item identification (ID) corresponding to an item in the broadcast segment, anda sponsor ID identifying a corresponding sponsor for the item ID;
an input/output module interface that receives an indication of selection of an item from a plurality of items in a broadcast segment of the plurality of broadcast segments from an end device;
a server containing a processor that is configured to execute the following;
a segment sponsor module that identifies the broadcast segment using the indication of selection of the item and the broadcast segment schedule, identifies an item ID of the item using the identified broadcast segment and the broadcast segment schedule, and identifies a corresponding sponsor of the item using the item ID and the identified broadcast segment;
a messaging module that generates an anonymized message, wherein the anonymized message includes the item ID, and a request for information based on the indication of the selection of the item, andthe anonymized message conceals the identity of an end user of the end device to the corresponding sponsor, and maintains validity for a reply to the end user for a limited time; and
wherein the input/output module interface further-sends the anonymized message to the corresponding sponsor, receives a reply from the corresponding sponsor, and forwards the reply from the corresponding sponsor to an end user contact.
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Abstract
A system receives an indication of selection of an item in a broadcast segment from an end device. A broadcast segment is identified by the selection and a broadcast segment schedule. An item ID is determined using the identified broadcast segment and the broadcast segment schedule, and a corresponding sponsor of the item is determined using the item ID and the identified broadcast segment. An anonymized message, including the item ID and a request for information, is sent to the corresponding sponsor. A reply is received from the corresponding sponsor, and forwarded to an end user contact.
14 Citations
20 Claims
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1. A system providing sponsored content to an end device, the system comprising:
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a data storage device storing a broadcast segment schedule, wherein the broadcast segment schedule contains a plurality of broadcast segments, each broadcast segment having; a broadcast channel and a time of broadcast, an item identification (ID) corresponding to an item in the broadcast segment, and a sponsor ID identifying a corresponding sponsor for the item ID; an input/output module interface that receives an indication of selection of an item from a plurality of items in a broadcast segment of the plurality of broadcast segments from an end device; a server containing a processor that is configured to execute the following;
a segment sponsor module that identifies the broadcast segment using the indication of selection of the item and the broadcast segment schedule, identifies an item ID of the item using the identified broadcast segment and the broadcast segment schedule, and identifies a corresponding sponsor of the item using the item ID and the identified broadcast segment;a messaging module that generates an anonymized message, wherein the anonymized message includes the item ID, and a request for information based on the indication of the selection of the item, and the anonymized message conceals the identity of an end user of the end device to the corresponding sponsor, and maintains validity for a reply to the end user for a limited time; and wherein the input/output module interface further-sends the anonymized message to the corresponding sponsor, receives a reply from the corresponding sponsor, and forwards the reply from the corresponding sponsor to an end user contact. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for providing sponsored content to an end device, the method comprising:
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receiving an indication of selection of an item from a plurality of items in a broadcast segment of a plurality of broadcast segments from the end device; identifying, by a computer system, a broadcast segment using the indication of the selection and a broadcast segment schedule, wherein the broadcast segment schedule contains a plurality of broadcast segments, each broadcast segment having a broadcast channel and a time of broadcast, an item ID corresponding to an item in the broadcast segment, and a sponsor ID having a corresponding sponsor for the item ID; identifying an item ID using the identified broadcast segment and the broadcast segment schedule; identifying a corresponding sponsor of the item using the item ID and the identified broadcast segment; generating an anonymized message, wherein the anonymized message includes the item ID, and a request for information based on the indication of the selection of the item, and the anonymized message conceals the identity of an end user of the end device to the corresponding sponsor, and maintains validity for a reply to the end user for a limited time; sending the anonymized message to the corresponding sponsor; receiving a reply from the corresponding sponsor; and forwarding the reply to an end user contact. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A non-transitory computer readable storage device storing at least one computer program that when executed by a computer system performs a method providing sponsored content, the method comprising:
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receiving an indication of selection of an item from a plurality of items in a broadcast segment of a plurality of broadcast segments from the end device; identifying a broadcast segment using the indication of the selection and a broadcast segment schedule, wherein the broadcast segment schedule contains a plurality of broadcast segments, each broadcast segment having a broadcast channel and a time of broadcast, an item ID corresponding to an item in the broadcast segment, and a sponsor ID having a corresponding sponsor for the item ID; identifying an item ID using the identified broadcast segment and the broadcast segment schedule; identifying a corresponding sponsor of the item using the item ID and the identified broadcast segment; generating an anonymized message, wherein the anonymized message includes the item ID, and a request for information based on the indication of the selection of the item, and the anonymized message conceals the identity of an end user of the end device to the corresponding sponsor, and maintains validity for a reply to the end user for a limited time; sending the anonymized message to the corresponding sponsor;
receiving a reply from the corresponding sponsor; and
forwarding the reply to an end user contact.
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Specification