Apparatus and method for continuous video advertising

• US 8,863,176 B2
• Filed: 11/13/2007
• Issued: 10/14/2014
• Est. Priority Date: 11/13/2007
• Status: Expired due to Fees

• Current Assignee: ADTV World
• Original Assignee: ADTV World
• Inventors: Kulasekaran, Ravi, Chander, Bala
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): Tilahun, Alazar
• Application Number:
  US11/939,369
• Publication Number:
  US 20090125936A1
• Time in Patent Office: 2,527 Days
• Field of Search: 725 32- 36, 725 38- 62, 705/14.1, 705 1413- 1414
• US Class Current: 725/35
• CPC Class Codes: H04H 20/82 using signals not modulated onto a carrier
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/32 Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04N 21/21815 comprising local storage units
• CPC Class Codes: H04N 21/231 Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An advertising system is described. An advertising system includes a storage module to store video advertising content. The advertising system also includes a server coupled with the storage module. The server to deliver a continuous feed of video advertising content to an interactive device and to adapt the video advertising content responsive to input received from the interactive device.

Claims

1. A computer-implemented method comprising:

on a server system including one or more processors and memory for storing one or more programs to be executed by the one or more processors;

receiving video advertising content;

receiving a request to schedule delivery of said video advertising content;

determining a schedule to deliver said video advertising content, including retrieving said video advertising content allocated to one of a plurality of time slots, resolving conflicts between said video advertising content allocated to a same one of said plurality of time slots, calculating the number of empty time slots, and filling said empty time slots with video advertising content not allocated to one of said plurality of time slots;

delivering said video advertising content according to said schedule;

assigning a first discount value to a first instance of a variable coupon and a second discount value to a second instance of the variable coupon, the second discount value being different from the first discount value, wherein;

the variable coupon is related to the subject matter of said video advertising content; and

the first and second discount values are based at least partially on user view heuristics of a first user and a second user, respectively, wherein user view heuristics include information selected from the group consisting of;

a type of advertising content previously requested by a respective user; and

a type of advertising content previously responded to by a respective user;

delivering the first instance of said variable coupon to a first client for display to the first user; and

delivering the second instance of said variable coupon to a second client for display to the second user.

2. The method of claim 1 further comprising delivering said video advertising content as part of a play list to an interactive device and adapting said play list responsive to an input from said interactive device.

3. The method of claim 1 wherein determining a schedule to deliver video advertising content includes assigning a time slot responsive to a bid placed for said time slot.

4. The method of claim 2 wherein said play list is adapted responsive to the selection of a context tag.

5. The method of claim 1, wherein the value of said variable coupon is determined in response to detecting a similarity between a user'"'"'s profile and a target profile.

6. A server computer system including one or more processors, memory, and one or more programs stored in the memory and configured to be executed by the one or more processors, the one or more programs comprising instructions for:

receiving video advertising content;

receiving a request to schedule delivery of said video advertising content;

determining a schedule to deliver said video advertising content, including retrieving said video advertising content allocated to one of a plurality of time slots, resolving conflicts between said video advertising content allocated to a same one of said plurality of time slots, calculating the number of empty time slots, and filling said empty time slots with video advertising content not allocated to one of said plurality of time slots;

delivering said video advertising content according to said schedule;

assigning a first discount value to a first instance of a variable coupon and a second discount value to a second instance of the variable coupon, the second discount value being different from the first discount value, wherein;

the variable coupon is related to the subject matter of said video advertising content; and

the first and second discount values are based at least partially on user view heuristics of a first user and a second user, respectively, wherein user view heuristics include information selected from the group consisting of;

a type of advertising content previously requested by a respective user; and

a type of advertising content previously responded to by a respective user;

delivering the first instance of said variable coupon to a first client for display to the first user; and

delivering the second instance of said variable coupon to a second client for display to the second user.

7. The server computer of claim 6, further comprising instructions for delivering said video advertising content as part of a play list to an interactive device and adapting said play list responsive to an input from said interactive device.

8. The server computer of claim 6, wherein determining a schedule to deliver video advertising content includes assigning a time slot responsive to a bid placed for said time slot.

9. The server computer of claim 7, wherein said play list is adapted responsive to the selection of a context tag.

10. The server computer of claim 6, wherein the value of said variable coupon is determined in response to detecting a similarity between a user'"'"'s profile and a target profile.

11. A non-transitory computer-readable storage medium storing one or more programs configured for execution by a server system, the one or more programs comprising instructions for:

receiving video advertising content;

receiving a request to schedule delivery of said video advertising content;

determining a schedule to deliver said video advertising content, including retrieving said video advertising content allocated to one of a plurality of time slots, resolving conflicts between said video advertising content allocated to a same one of said plurality of time slots, calculating the number of empty time slots, and filling said empty time slots with video advertising content not allocated to one of said plurality of time slots;

delivering said video advertising content according to said schedule;

assigning a first discount value to a first instance of a variable coupon and a second discount value to a second instance of the variable coupon, the second discount value being different from the first discount value, wherein;

the variable coupon is related to the subject matter of said video advertising content; and

the first and second values are based at least partially on user view heuristics of a first user and a second user, respectively, wherein user view heuristics include information selected from the group consisting of;

a type of advertising content previously requested by a respective user; and

a type of advertising content previously responded to by a respective user;

delivering the first instance of said variable coupon to a first client for display to the first user; and

delivering the second instance of said variable coupon to a second client for display to the second user.

12. The computer readable storage medium of claim 11, further comprising instructions for delivering said video advertising content as part of a play list to an interactive device and adapting said play list responsive to an input from said interactive device.

13. The computer readable storage medium of claim 11, wherein determining a schedule to deliver video advertising content includes assigning a time slot responsive to a bid placed for said time slot.

14. The computer readable storage medium of claim 12, wherein said play list is adapted responsive to the selection of a context tag.

15. The computer readable storage medium of claim 11, wherein the value of said variable coupon is determined in response to detecting a similarity between a user'"'"'s profile and a target profile.