System and method for concept development

• US 8,868,446 B2
• Filed: 03/08/2012
• Issued: 10/21/2014
• Est. Priority Date: 03/08/2011
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: Affinnova, Inc. (RR Donnelley & Sons Company)
• Inventors: Lamoureux, Steven Howard, Pai, Mahesh, Al-Atraqchi, Waleed Mohammed Ali, Malek, Kamal Moussa, Municio, Angel Ismael, Blanchard, Jeremy David
• Primary Examiner(s): Wathen, Brian W
• Application Number:
  US13/415,748
• Publication Number:
  US 20120232852A1
• Time in Patent Office: 957 Days
• Field of Search: 715/271, 715/243, 715/244, 705/14.72
• US Class Current: 705/14.72
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/189 Automatic justification
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/04 Manufacturing
• CPC Class Codes: Y02P 90/30 Computing systems specially adapted for manufacturing

Abstract

A computer implemented method, system, and computer program product include one or more processors identifying a dynamic element within framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component, the dynamic element associated with a variant list including one or more variant elements; one or more processors identifying one of a longest variant element and a shortest variant element from within the variant list; and one or more processors generating a first instantiation of a visual representation of a product concept including the one of the longest variant element and the shortest variant element as the dynamic element.

Claims

1. A computer implemented method comprising:

identifying, by one or more processors, a dynamic element within a framework for building a visual representation of a product concept, the visual representation including one or more textual components and one or more graphical components, the dynamic element being one of the one or more textual components and being associated with a variant list including one or more variant elements each being a text string;

identifying, by the one or more processors, a longest variant element from within the variant list; and

generating, by the one or more processors, a first instantiation of a visual representation of a product concept including the longest variant element as the dynamic element.

2. The computer implemented method of claim 1, wherein identifying the dynamic element includes identifying a plurality of dynamic elements, each of the plurality of dynamic elements associated with a respective variant list of a plurality of variant lists;

and

wherein identifying the longest variant element includes identifying the longest variant element associated with each of the plurality of dynamic elements included within a respective variant list associated with each of the plurality of dynamic elements.

3. The computer implemented method of claim 2, wherein identifying the longest variant element included within a respective variant list associated with each of plurality of dynamic elements is based on a constraint associated between two or more dynamic elements.

4. The computer implemented method of claim 1, wherein generating the first instantiation of the visual representation includes adjusting a formatting of the visual representation based on the longest element variant.

5. The computer implemented method of claim 4, wherein adjusting the formatting of the visual representation includes altering a size property associated with one or more components of the visual representation.

6. The computer implemented method of claim 5, wherein altering the size property associated with one or more components of the visual representation includes altering the size property based on one or more formatting rules.

7. A system comprising:

one or more processors configured to identify a dynamic element within a framework for building a visual representation of a product concept, the visual representation including one or more textual components and one or more graphical components, the dynamic element being one of the one or more textual components and being associated with a variant list including one or more variant elements each being a text string;

the one or more processors configured to identify a longest variant element from within the variant list, and

the one or more processors configured to generate a first instantiation of a visual representation of a product concept including the longest variant element as the dynamic element.

8. The system of claim 7, wherein the one or more processors configured to identify the dynamic element includes one or more processors configured to identify a plurality of dynamic elements, each of the plurality of dynamic elements associated with a respective variant list of a plurality of variant lists;

and

wherein the one or more processors configured to identify the longest variant element includes one or more processors configured to identify the longest variant element associated with each of the plurality of dynamic elements.

9. The system of claim 8, wherein the one or more processors configured to identify the longest variant element included within a respective variant list associated with each of the plurality of dynamic elements is based on a constraint associated between two or more dynamic elements.

10. The system of claim 7, wherein the one or more processors configured to generate the first instantiation of the visual representation includes one or more processors configured to adjust a formatting of the visual representation based on the longest element variant.

11. The system of claim 10, wherein the one or more processors configured to adjust the formatting of the visual representation includes one or more processors configured to alter a size property associated with one or more components of the visual representation.

12. The system of claim 11, wherein the one or more processors configured to alter the size property associated with one or more components of the visual representation includes one or more processors configured to alter the size property based on one or more formatting rules.

13. A computer program product residing on a non-transitory computer readable medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations comprising:

identifying a dynamic element within a framework for building a visual representation of a product concept, the visual representation including one or more textual components and one or more graphical components, the dynamic element being one of the one or more textual components and being associated with a variant list including one or more variant elements each being a text string;

identifying a longest variant element from within the variant list; and

generating a first instantiation of a visual representation of a product concept including the longest variant element as the dynamic element.

14. The computer program product of claim 13, wherein identifying the dynamic element includes identifying a plurality of dynamic elements, each of the plurality of dynamic elements associated with a respective variant list of a plurality of variant lists;

and

wherein identifying the longest variant element includes identifying the longest variant element associated with each of the plurality of dynamic elements.

15. The computer program product of claim 14, wherein identifying the longest variant element included within a respective variant list associated with each of plurality of dynamic elements is based on a constraint associated between two or more dynamic elements.

16. The computer program product of claim 13, wherein generating the first instantiation of the visual representation includes adjusting a formatting of the visual representation based on the longest element variant.

17. The computer program product of claim 16, wherein adjusting the formatting of the visual representation includes altering a size property associated with one or more components of the visual representation.

18. The computer program product of claim 17, wherein altering the size property associated with one or more components of the visual representation includes altering the size property based on one or more formatting rules.