Method and system for processing published content on the internet

• US 8,868,691 B2
• Filed: 12/20/2013
• Issued: 10/21/2014
• Est. Priority Date: 11/30/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lunt, Eric M.
• Primary Examiner(s): Mejia, Anthony
• Application Number:
  US14/136,490
• Publication Number:
  US 20140108127A1
• Time in Patent Office: 305 Days
• Field of Search: 709/200, 709/217, 709/219, 705/14, 705/25, 705/27, 725/46, 725/47
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.

Claims

1. A computer implemented method, comprising:

receiving, by one or more processors, a plurality of items for a content feed to be provided to a user device, a first item including first content from a first content provider and a second item including second content from a second content provider;

creating a first augmented item that includes the first content and third party content;

creating a second augmented item that includes the second content and different third party content;

providing, by one or more processors and to a user device, an augmented content feed that includes the first augmented item and the second augmented item;

determining, after providing the augmented content feed, that one of the first augmented item or the second augmented item has changed;

providing, in response to determining that the first augmented item or the second augmented item has changed, an alert to a user associated with the augmented content feed, the alert including information about the change to the first augmented item or the second augmented item;

in response to a first request for the augmented content feed, providing an advertisement in the augmented content feed; and

in response to a second request for the augmented content feed, changing the augmented content feed to include a different advertisement, the different advertisement being included without providing an alert about the change to the augmented content feed to the user.

2. The method of claim 1, wherein determining that one of the first augmented item or the second augmented item has changed comprises determining that textual content has been appended to the first augmented content item or the second augmented content item.

3. The method of claim 2, wherein providing an alert comprises providing content indicating the textual content corresponding to the change.

4. The method of claim 1, comprising:

receiving, after providing the alert and through user interaction with the alert, a request for the augmented content feed; and

providing, in response to receiving the request, the augmented content feed.

5. The method of claim 1, wherein:

determining that one of the first augmented item or the second augmented item has changed comprises determining that a reference to a music file has been included in one of the first augmented item or the second augmented item; and

providing an alert to a user comprises providing data identifying the music file.

6. The method of claim 1, wherein:

the first content is a first publication by a first user;

the second content is a second publication by a second user; and

providing the augmented content feed to the user device comprises providing the augmented content feed to a third user that differs from the first user and the second user.

7. The method of claim 6, wherein the content feed is a news feed.

8. A system comprising:

a data store storing a content feed; and

one or more processors that communicate with the data store and execute instructions that cause the one or more processors to perform operations including;

receiving a plurality of items for a content feed to be provided to a user device, a first item including first content from a first content provider and a second item including second content from a second content provider;

creating a first augmented item that includes the first content and third party content;

creating a second augmented item that includes the second content and different third party content;

providing, by one or more processors and to a user device, an augmented content feed that includes the first augmented item and the second augmented item;

determining, after providing the augmented content feed, that one of the first augmented item or the second augmented item has changed;

providing, in response to determining that the first augmented item or the second augmented item has changed, an alert to a user associated with the augmented content feed, the alert including information about the change to the first augmented item or the second augmented item;

in response to a first request for the augmented content feed, providing an advertisement in the augmented content feed; and

in response to a second request for the augmented content feed, changing the augmented content feed to include a different advertisement, the different advertisement being included without providing an alert about the change to the augmented content feed to the user.

9. The system of claim 8, wherein determining that one of the first augmented item or the second augmented item has changed comprises determining that textual content has been appended to the first augmented content item or the second augmented content item.

10. The method of claim 9, wherein providing an alert comprises providing content indicating the textual content corresponding to the change.

11. The method of claim 8, wherein the instructions cause the one or more processors to perform operations comprising:

receiving, after providing the alert and through user interaction with the alert, a request for the augmented content feed; and

providing, in response to receiving the request, the augmented content feed.

12. The method of claim 8, wherein:

determining that one of the first augmented item or the second augmented item has changed comprises determining that a reference to a music file has been included in one of the first augmented item or the second augmented item; and

providing an alert to a user comprises providing data identifying the music file.

13. The method of claim 8, wherein:

the first content is a first publication by a first user;

the second content is a second publication by a second user; and

providing the augmented content feed to the user device comprises providing the augmented content feed to a third user that differs from the first user and the second user.

14. The method of claim 13, wherein the content feed is a news feed.

15. A non-transitory computer readable storage medium storing instructions that upon execution by one or more processors, cause the one or more processors to perform operations comprising:

receiving a plurality of items for a content feed to be provided to a user device, a first item including first content from a first content provider and a second item including second content from a second content provider;

creating a first augmented item that includes the first content and third party content;

creating a second augmented item that includes the second content and different third party content;

providing, by one or more processors and to a user device, an augmented content feed that includes the first augmented item and the second augmented item;

determining, after providing the augmented content feed, that one of the first augmented item or the second augmented item has changed;

providing, in response to determining that the first augmented item or the second augmented item has changed, an alert to a user associated with the augmented content feed, the alert including information about the change to the first augmented item or the second augmented item;

in response to a first request for the augmented content feed, providing an advertisement in the augmented content feed; and

in response to a second request for the augmented content feed, changing the augmented content feed to include a different advertisement, the different advertisement being included without providing an alert about the change to the augmented content feed to the user.

16. The computer readable storage medium of claim 15, wherein determining that one of the first augmented item or the second augmented item has changed comprises determining that textual content has been appended to the first augmented content item or the second augmented content item.

17. The computer readable storage medium of claim 16, wherein providing an alert comprises providing content indicating the textual content corresponding to the change.

18. The computer readable storage medium of claim 15, wherein the instructions cause the one or more processors to perform operations comprising:

receiving, after providing the alert and through user interaction with the alert, a request for the augmented content feed; and

providing, in response to receiving the request, the augmented content feed.

19. The computer readable storage medium of claim 15, wherein:

determining that one of the first augmented item or the second augmented item has changed comprises determining that a reference to a music file has been included in one of the first augmented item or the second augmented item; and

providing an alert to a user comprises providing data identifying the music file.

20. The computer readable storage medium of claim 15, wherein:

the first content is a first publication by a first user;

the second content is a second publication by a second user; and

providing the augmented content feed to the user device comprises providing the augmented content feed to a third user that differs from the first user and the second user.