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Method and system for targeted content placement

  • US 8,874,465 B2
  • Filed: 07/16/2012
  • Issued: 10/28/2014
  • Est. Priority Date: 10/02/2006
  • Status: Active Grant
First Claim
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1. A system that facilitates processing a list of customers to receive targeted content, the system comprising:

  • a database that stores anonymous identification codes associated with customers'"'"' financial records; and

    a processor configured to;

    receive financial records for customers of at least one financial institution;

    associate the received financial records of each customer with an anonymous identification code, each anonymous identification code being representative of a respective customer;

    store the anonymous identification codes and the financial records in the database;

    receive a request for a list of customers who meet at least one criteria;

    query the database to identify customers based on the at least one criteria and the stored financial records;

    generate a targeted list of customers based on the customers identified when querying the database, wherein the targeted list of customers identifies each customer using an anonymous identifier that is representative of a customer of the at least one financial institution but does not personally identify the customer;

    receive unique identifiers, each unique identifier representative of a customer of the at least one financial institution; and

    determine whether the received unique identifiers personally identify the customer associated with the respective unique identifier;

    wherein when the received unique identifiers personally identify the customer, the processor is further configured to;

    encrypt the received unique identifiers to create an anonymous unique encrypted identification code; and

    release the received unique identifiers that personally identify the customer;

    wherein associating the received financial records includes associating the received financial records of customers with the respective anonymous unique encrypted identification code for the respective customer.

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