Social search engine optimizer enhancer for online information resources

• US 8,874,541 B1
• Filed: 01/31/2012
• Issued: 10/28/2014
• Est. Priority Date: 01/31/2012
• Status: Active Grant

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Coimbatore, Saravanan, Vandehey, Jeremy G.
• Primary Examiner(s): Leroux, Etienne
• Assistant Examiner(s): Nguyen, Cindy
• Application Number:
  US13/362,990
• Time in Patent Office: 1,001 Days
• Field of Search: 707/706, 707/713, 707/723, 707/726
• US Class Current: 707/706
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

Methods, systems, and computer program products for identifying search keywords for searching for an online information resource are disclosed. The method involves receiving a request, from a business, for search keywords relating to the content of the business'"'"'s online information resource. The method further involves generating a post including a link to a search keyword recommendation page; and publishing, using a social network application, the post to a newsfeed in a social network. Additionally, the method involves receiving, from social network users, a plurality of search keywords relating to the online information resource'"'"'s content. In addition, the method involves ranking the received search keywords; and presenting, to the business, the most popular search keywords. Further, the method involves receiving, from the business, a selection of search keywords from the most popular keywords; and publishing the business'"'"'s online information resource to include the search keywords that were selected by the business.

Claims

1. A computer-implemented method for identifying search keywords for searching for an online information resource, the method comprising:

receiving, by a social website publishing application, from a business, a request for the search keywords relating to content of the online information resource of the business;

generating, in response to receiving the request, a post comprising information about the business, a request to a plurality of users in a social network to provide the search keywords relating to the content of the online information resource of the business, and a link to a search keyword recommendation page;

publishing, using a social network application, the post to a newsfeed in the social network, wherein the plurality of users in the social network subscribe to the newsfeed;

receiving, in response to publishing the post and from the plurality of users, a plurality of search keywords relating to the content of the online information resource from the search keyword recommendation page;

ranking, in response to receiving a plurality of search keywords, the search keywords in order from most popular to least popular;

presenting, to the business, search keywords based at least in part upon the ranking;

receiving, from the business, a selection of at least one search keyword from the search keywords that were presented to the business; and

publishing the online information resource comprising the selected at least one search keyword.

2. The computer-implemented method of claim 1, wherein the post further comprises at least one of a name of the business, a name of an owner of the business, a location of the business, at least one product sold by the business, and an image of a home page of the online information resource of the business.

3. The computer-implemented method of claim 1, wherein the search keyword recommendation page comprises a request for a specified number of search keywords relating to the content of the online information resource of the business.

4. The computer-implemented method of claim 1, wherein a predetermined number of the highest ranked search keywords are presented to the business.

5. The computer-implemented method of claim 1, wherein the search keywords are presented to the business in an order from most popular to least popular.

6. The computer-implemented method of claim 1, wherein the method further comprises presenting, to the business, an option to publish the selected at least one search keyword on the online information resource by at least one of including the selected at least one search keyword as part of the content of the online information resource that can be viewed by visitors, and incorporating the selected at least one search keyword as part of HTML metadata of the online information resource.

7. The computer-implemented method of claim 6, wherein the method further comprises receiving, from the business, a selection of the option to publish the selected at least one search keyword on the online information resource.

8. The computer-implemented method of claim 7, wherein the selected at least one search keyword is published to the online information resource according to the selection, by the business, of the option to publish the selected at least one search keyword.

9. The computer-implemented method of claim 1, wherein the online information resource is a website.

10. A system for identifying search keywords for searching for an online information resource, the system comprising:

a processor; and

a social online information resource publishing application executable by the processor and configured to;

receive, from a business, a request for the search keywords relating to content of the online information resource of the business;

generate, in response to receiving the request, a post comprising information about the business, a request to a plurality of users in a social network to provide the search keywords relating to the content of the online information resource of the business, and a link to a search keyword recommendation page;

publish, using a social network application, the post to a newsfeed in the social network, wherein the plurality of users in the social network subscribe to the newsfeed;

receive, in response to publishing the post and from the plurality of users, a plurality of search keywords relating to the content of the online information resource from the search keyword recommendation page;

rank, in response to receiving a plurality of search keywords, the search keywords in order from most popular to least popular;

present, to the business, search keywords based at least in part upon the ranking;

receive, from the business, a selection of at least one search keyword from the search keywords that were presented to the business; and

publish the online information resource comprising the selected at least one search keyword.

11. The system of claim 10, wherein the post further comprises at least one of a name of the business, a name of an owner of the business, a location of the business, at least one product sold by the business, and an image of a home page of the online information resource of the business.

12. The system of claim 10, wherein the search keyword recommendation page comprises a request for a specified number of search keywords relating to the content of the online information resource of the business.

13. The system of claim 10, wherein the most search keywords are presented to the business in an order from most popular to least popular.

14. The system of claim 10, wherein a predetermined number of the highest ranked search keywords are presented to the business.

15. The system of claim 10, wherein the social online information resource publishing application is further configured to present, to the business, an option to publish the selected at least one search keyword on the online information resource by at least one of including the selected at least one search keyword as part of the content of the online information resource that can be viewed by visitors, and incorporating the selected at least one search keyword as part of HTML metadata of the online information resource.

16. The system of claim 15, wherein the social online information resource publishing application is further configured to receive, from the business, a selection of the option to publish the selected at least one search keyword on the online information resource.

17. The system of claim 16, wherein the selected at least one search keyword is published to the online information resource according to the selection, by the business, of the option to publish the selected at least one search keyword.

18. The system of claim 10, wherein the online information resource is a website.

19. A non-transitory computer readable storage medium storing instructions for identifying search keywords for searching for an online information resource, the instructions executable by a processor and comprising functionality for:

receiving, from a business, a request for the search keywords relating to content of the online information resource of the business;

generating, in response to receiving the request, a post comprising information about the business, a request to a plurality of users in a social network to provide the search keywords relating to the content of the online information resource of the business, and a link to a search keyword recommendation page;

publishing, using a social network application, the post to a newsfeed in the social network, wherein the plurality of users in the social network subscribe to the newsfeed;

receiving, in response to publishing the post and from the plurality of users, a plurality of search keywords relating to the content of the online information resource from the search keyword recommendation page;

ranking, in response to receiving a plurality of search keywords, the search keywords in order from most popular to least popular;

presenting, to the business, search keywords based at least in part upon the ranking;

receiving, from the business, a selection of at least one search keyword from the search keywords that were presented to the business; and

publishing the online information resource comprising the selected at least one search keyword.

20. The non-transitory computer readable storage of claim 19, wherein the post further comprises at least one of a name of the business, a name of an owner of the business, a location of the business, at least one product sold by the business, and an image of a home page of the online information resource of the business.

21. The non-transitory computer readable storage of claim 19, wherein the search keyword recommendation page comprises a request for a specified number of search keywords relating to the content of the online information resource of the business.

22. The non-transitory computer readable storage of claim 19, wherein the search keywords are presented to the business in an order from most popular to least popular.

23. The non-transitory computer readable storage of claim 19, wherein a predetermined number of the highest ranked search keywords are presented to the business.

24. The non-transitory computer readable storage of claim 19, wherein the instructions further comprise functionality for presenting, to the business, an option to publish the selected at least one search keyword on the online information resource by at least one of including the selected at least one search keyword as part of the content of the online information resource that can be viewed by visitors, and incorporating the selected at least one search keyword as part of HTML metadata of the online information resource.

25. The non-transitory computer readable storage of claim 24, wherein the instructions further comprise functionality for receiving, from the business, a selection of the option to publish the selected at least one search keyword on the online information resource.

26. The non-transitory computer readable storage of claim 25, wherein the selected at least one search keyword is published to the online information resource according to the selection, by the business, of the option to publish the selected at least one search keyword.

27. The non-transitory computer readable storage of claim 19, wherein the online information resource is a website.