Detecting content and user response to content

• US 8,874,563 B1
• Filed: 08/21/2007
• Issued: 10/28/2014
• Est. Priority Date: 03/07/2007
• Status: Active Grant

• Current Assignee: comScore, Inc., comScore Networks, Inc. (comScore, Inc.)
• Original Assignee: comScore, Inc.
• Inventors: Brown, Michael, Huang, Xinyu, Grant, Glen
• Primary Examiner(s): Beausoliel, Jr., Robert
• Assistant Examiner(s): BROMELL, ALEXANDRIA Y
• Application Number:
  US11/842,848
• Time in Patent Office: 2,625 Days
• Field of Search: 707/707, 707/725, 707/770, 707/966, 709/224, 709/203, 709/219
• US Class Current: 707/725
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Information associated with responses and requests that result from one or more selections of a webpage component is collected. The webpage component corresponds to at least one identifier. At least one set including the at least one identifier and the collected information associated with the responses and requests is determined. A destination webpage for the webpage component corresponding to the webpage component based at least on the information associated with the responses and requests is determined.

Claims

1. A method comprising:

accessing information associated with user selections of webpage components, the information reflecting responses and requests resulting from user selections of the webpage components and associated identifiers of the webpage components, wherein;

at least one of the webpage components corresponds to a particular identifier,

a user selection of the at least one webpage component results in multiple responses and requests being sent from a client system to one or more server systems for resources,

the accessed information reflects the multiple responses and requests, which include one or more requests to one or more intermediate resources associated with the selected at least one webpage component, one or more responses from the one or more intermediate resources that cause the client system to be redirected to another resource, a request for a destination webpage sent to a destination server as a result of one of the redirections of the client system, and a response from the destination server that includes the destination webpage,

information reflecting the one or more requests to the one or more intermediate resources and the one or more responses from the one or more intermediate resources is received from the client system at the one or more servers at a first time, and

information reflecting the request for the destination webpage sent to the destination server and the response from the destination server is received from the client system at the one or more servers at a second time after the first time;

determining, from the accessed information, at least one data set that includes the particular identifier and information reflecting the multiple responses and requests for resources that result from a user selection of the at least one webpage component;

determining, at the one or more servers, that the difference between the first time and the second time is below a threshold;

based on determining that the difference between first time and the second time is below the threshold, determining that the received information reflecting the one or more requests to the one or more intermediate resources and the one or more responses from the one or more intermediate resources corresponds to the same user selection of the at least one webpage component as the received information reflecting the request for the destination webpage sent to the destination server and the response from the destination server;

determining the destination webpage for the at least one webpage component based on the determined data set; and

associating the particular identifier with the destination webpage.

2. The method of claim 1, wherein:

accessing information associated with user selections of webpage components, the information reflecting responses and requests resulting from user selections of the webpage components and associated identifiers of the webpage components comprises accessing at least one input file, the input file including identifiers of selected webpage components and information associated with responses and requests that resulted from one or more selections of the webpage components; and

determining the at least one data set that includes the particular identifier comprises determining a data set based on the input file, the set including the particular identifier and information reflecting the multiple responses and requests for resources that result from a user selection of the at least one webpage component.

3. The method of claim 2 further comprising filtering the input file to remove at least some of the identifiers of the selected webpage components and at least some of the information associated with the responses and requests that resulted from the one or more selections of the webpage components based on HTML tags associated with the selected webpage components.

4. The method of claim 2 further comprising filtering the input file to remove at least some of the identifiers of the selected webpage components and at least some of the information associated with the responses and requests that resulted from the one or more selections of the webpage components based on the identifiers of the selected webpage components.

5. The method of claim 2 further comprising filtering the input file to remove at least some the identifiers of the selected webpage components and at least some of the information associated with the responses and requests that resulted from the one or more selections of the webpage components based on unique system identifiers included in the input file.

6. The method of claim 2 wherein determining the at least one data set comprises determining the information reflecting the multiple responses and requests to be included in the at least one data set based on time stamps and system identifiers included in the input file, wherein the time stamps indicate when selections of the webpage components occurred and the system identifiers identify client systems from which the webpage components were selected.

7. The method of claim 1 wherein the at least one data set includes a unique identifier corresponding to the client system from which the at least one webpage component corresponding to the particular identifier included in the data set was selected.

8. The method of claim 1 wherein the particular identifier included in the at least one data set includes a unique identifier determined based on the at least one webpage component.

9. The method of claim 1 wherein the at least one data set includes a time stamp indicating the time at which the at least one webpage component corresponding to the particular identifier included in the at least one data set was selected.

10. The method of claim 1 further comprising:

determining at least a portion of the information reflecting the multiple responses and requests included in the at least one data set is associated with a redirect; and

removing, based on the determination, the portion of the information determined to be associated with the redirect.

11. The method of claim 1 further comprising:

determining a number of client systems from which the at least one webpage component corresponding to the particular identifier included in the at least one data set was selected;

comparing the determined number of client systems to a first threshold; and

identifying the at least one data set as valid if the number of client systems exceeds the threshold.

12. The method of claim 11 further comprising:

determining that the determined number of client systems is below the first threshold;

determining a number of selections of the at least one webpage component corresponding to the particular identifier included in the at least one data set;

comparing the determined number of selections to a second threshold; and

identifying the at least one data set as valid if the number of selections exceeds the second threshold.

13. The method of claim 1 wherein the at least one webpage component corresponding to the particular identifier included in the at least one data set comprises an advertisement.

14. The method of claim 1, wherein the responses resulting from user selections of the webpage components are received from multiple different web servers.

15. The method of claim 1 wherein:

the accessed information associated with the user selections of the webpage components includes responses and requests resulting from a first user'"'"'s selections of multiple webpage components, and

the method further comprising determining groups of responses and requests from the responses and requests resulting from the first user'"'"'s selections of multiple webpage components, wherein each group corresponds to the responses and requests resulting from the first user'"'"'s selection of one of the multiple webpage components.

16. The method of claim 15 wherein each request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components are received together at different times than every other request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components, and

the method further comprises collecting each request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components into a single file.

17. A non-transitory computer-readable medium storing a computer program, the program comprising one or more code segments configured to perform the following when executed:

access information associated with user selections of webpage components, the information reflecting responses and requests resulting from user selections of the webpage components and associated identifiers of the webpage components, wherein;

at least one of the webpage components corresponds to a particular identifier,

a user selection of the at least one webpage component results in multiple responses and requests being sent from a client system to one or more server systems for resources,

the accessed information reflects the multiple responses and requests, which include one or more requests to one or more intermediate resources associated with the selected at least one webpage component, one or more responses from the one or more intermediate resources that cause the client system to be redirected to another resource, a request for a destination webpage sent to a destination server as a result of one of the redirections of the client system, and a response from the destination server that includes the destination webpage,

information reflecting the one or more requests to the one or more intermediate resources and the one or more responses from the one or more intermediate resources is received from the client system at the one or more servers at a first time, and

information reflecting the request for the destination webpage sent to the destination server and the response from the destination server is received from the client system at the one or more servers at a second time after the first time;

determine, from the accessed information, at least one data set that includes the particular identifier and information reflecting the multiple responses and requests for resources that result from a user selection of the at least one webpage component;

determine, at the one or more servers, that the difference between the first time and the second time is below a threshold;

based on determining that the difference between first time and the second time is below the threshold, determine that the received information reflecting the one or more requests to the one or more intermediate resources and the one or more responses from the one or more intermediate resources corresponds to the same user selection of the at least one webpage component as the received information reflecting the request for the destination webpage sent to the destination server and the response from the destination server;

determine the destination webpage for the at least one webpage component based on the determined data set; and

associate the particular identifier with the destination webpage.

18. The medium of claim 17, wherein:

the code segment configured to, when executed, access information associated with user selections of webpage components, the information reflecting responses and requests resulting from user selections of the webpage components and associated identifiers of the webpage components includes one or more code segments to, when executed, access at least one input file, the input file including identifiers of selected webpage components and information associated with responses and requests that resulted from selection of the webpage components; and

the code segment configured to, when executed, determine the at least one data set that includes the particular identifier includes one or more code segments to, when executed, determine a data set based on the input file, the set including the particular identifier and information reflecting the multiple responses and requests for resources that result from a user selection of the at least one webpage component.

19. The medium of claim 18 further comprising code segments configured to, when executed, filter the input file to remove at least some of the identifiers of the selected webpage components and at least some of the information associated with the responses and requests that resulted from the one or more selections of the webpage components based on HTML tags associated with the selected webpage components.

20. The medium of claim 18 further comprising code segments configured to, when executed, filter the input file to remove at least some of the identifiers of the selected webpage components and at least some of the information associated with the responses and requests that resulted from the one or more selections of the webpage components based on the identifiers of the selected webpage components.

21. The medium of claim 18 further comprising code segments configured to, when executed, filter the input file to remove at least some the identifiers of the selected webpage components and at least some of the information associated with the responses and requests that resulted from the one or more selections of the webpage components based on unique system identifiers included in the input file.

22. The medium of claim 18 wherein the code segment configured to, when executed, determine the at least one data set includes one or more code segments to, when executed, determine the information reflecting the multiple responses and requests to be included in the at least one data set based on time stamps and system identifiers included in the input file, wherein the time stamps indicate when selections of the webpage components occurred and the system identifiers identify client systems from which the webpage components were selected.

23. The medium of claim 17 wherein the at least one data set includes a unique identifier corresponding to the client system from which the at least one webpage component corresponding to the particular identifier included in the data set was selected.

24. The medium of claim 17 wherein the particular identifier included in the at least one data set includes a unique identifier determined based on the at least one webpage component.

25. The medium of claim 17 wherein the at least one data set includes a time stamp indicating the time at which the at least one webpage component corresponding to the particular identifier included in the at least one data set was selected.

26. The medium of claim 17 further comprising code segments configured to, when executed:

determine at least a portion of the information reflecting the multiple responses and requests included in the at least one data set is associated with a redirect; and

remove, based on the determination, the portion of the information determined to be associated with the redirect.

27. The medium of claim 17 further comprising code segments configured to perform the following when executed:

determine a number of client systems from which the at least one webpage component corresponding to the particular identifier included in the at least one data set was selected;

compare the determined number of client systems to a first threshold; and

identify the at least one data set as valid if the number of client systems exceeds the threshold.

28. The medium of claim 17 further comprising code segments configured to perform the following when executed:

determine that the determined number of client systems is below the first threshold;

determine a number of selections of the at least one webpage component corresponding to the particular identifier included in the at least one data set;

compare the determined number of selections to a second threshold; and

identify the at least one data set as valid if the number of selections exceeds the second threshold.

29. The medium of claim 17 wherein the at least one webpage component corresponding to the particular identifier included in the at least one data set comprises an advertisement.

30. The medium of claim 17 wherein:

the accessed information associated with the user selections of the webpage components includes responses and requests resulting from a first user'"'"'s selections of multiple webpage components, and

the medium further comprising code segment configured to, when executed, determine groups of responses and requests from the responses and requests resulting from the first user'"'"'s selections of multiple webpage components, wherein each group corresponds to the responses and requests resulting from the first user'"'"'s selection of one of the multiple webpage components.

31. The medium of claim 30 wherein each request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components are received together at different times than every other request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components, and

the medium further comprises code segment configured to, when executed, collect each request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components into a single file.

32. A system comprising:

one or more processors;

one or more storage device storing instructions that, when executed, cause the one or more processors to;

access information associated with user selections of webpage components, the information reflecting responses and requests resulting from user selections of the webpage components and associated identifiers of the webpage components, wherein;

at least one of the webpage components corresponds to a particular identifier,

a user selection of the at least one webpage component results in multiple responses and requests being sent from a client system to one or more server systems for resources,

the accessed information reflects the multiple responses and requests, which include one or more requests to one or more intermediate resources associated with the selected at least one webpage component, one or more responses from the one or more intermediate resources that cause the client system to be redirected to another resource, a request for a destination webpage sent to a destination server as a result of one of the redirections of the client system, and a response from the destination server that includes the destination webpage,

information reflecting the one or more requests to the one or more intermediate resources and the one or more responses from the one or more intermediate resources is received from the client system at the one or more servers at a first time, and

information reflecting the request for the destination webpage sent to the destination server and the response from the destination server is received from the client system at the one or more servers at a second time after the first time;

determine, from the accessed information, at least one data set that includes the particular identifier and information reflecting the multiple responses and requests for resources that result from a user selection of the at least one webpage component;

determine, at the one or more servers, that the difference between the first time and the second time is below a threshold;

based on determining that the difference between first time and the second time is below the threshold, determine that the received information reflecting the one or more requests to the one or more intermediate resources and the one or more responses from the one or more intermediate resources corresponds to the same user selection of the at least one webpage component as the received information reflecting the request for the destination webpage sent to the destination server and the response from the destination server;

determine the destination webpage for the at least one webpage component based on the determined data set; and

associate the particular identifier with the destination webpage.

33. The system of claim 32 wherein:

the accessed information associated with the user selections of the webpage components includes responses and requests resulting from a first user'"'"'s selections of multiple webpage components, and

the one or more storage device store instructions that, when executed, cause the one or more processors to determine groups of responses and requests from the responses and requests resulting from the first user'"'"'s selections of multiple webpage components, wherein each group corresponds to the responses and requests resulting from the first user'"'"'s selection of one of the multiple webpage components.

34. The system of claim 33 wherein each request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components are received together at different times than every other request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components, and

the one or more storage device store instructions that, when executed, cause the one or more processors to collect each request and corresponding response included in the responses and requests resulting from the first user'"'"'s selections of multiple webpage components into a single file.