Systems and methods for selecting advertisements for display over a communications network
First Claim
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1. A computer-implemented method, comprising:
- receiving a request for an advertisement from a client device, the request being associated with a corresponding web page;
in response to the received request, obtaining, using at least one processor, information identifying a candidate video advertisement comprising a plurality of frames, the obtained information identifying one or more of the frames that are representative of the candidate video advertisement;
identifying, using the at least one processor, at least one of the representative frames for presentation to a user of the client device, the identification being based on information identifying a past performance of the candidate video advertisement on the web page; and
generating an instruction to transmit the at least one identified representative frame to the client device.
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Abstract
Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.
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Citations
23 Claims
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1. A computer-implemented method, comprising:
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receiving a request for an advertisement from a client device, the request being associated with a corresponding web page; in response to the received request, obtaining, using at least one processor, information identifying a candidate video advertisement comprising a plurality of frames, the obtained information identifying one or more of the frames that are representative of the candidate video advertisement; identifying, using the at least one processor, at least one of the representative frames for presentation to a user of the client device, the identification being based on information identifying a past performance of the candidate video advertisement on the web page; and generating an instruction to transmit the at least one identified representative frame to the client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 21, 22, 23)
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11. An apparatus, comprising:
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a storage device that stores a set of instructions; and at least one processor coupled to the storage device, the at least one processor being operative with the set of instructions in order to; receive a request for an advertisement from a client device, the request being associated with a corresponding web page; in response to the received request, obtain information identifying a candidate video advertisement comprising a plurality of frames, the obtained information identifying one or more of the frames that are representative of the candidate video advertisement; identify at least one of the representative frames for presentation to a user of the client device, the identification being based on information identifying a past performance of the candidate video advertisement on the web page; and generate an instruction to transmit the at least one identified representative frame of the candidate video advertisement to the client device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A tangible, non-transitory computer-readable medium that stores a set of instructions that, when executed by at least one processor, cause the at least one processor to perform a method comprising:
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receiving a request for an advertisement from a client device, the request being associated with a corresponding web page; in response to the received request, obtaining, information identifying a candidate video advertisement comprising a plurality of frames, the obtained information identifying one or more of the frames that are representative of the candidate video advertisement; identifying at least one of the representative frames for presentation to a user of the client device, and the identification being based on information identifying a past performance of the candidate video advertisement on the web page; and generating an instruction to transmit the at least one identified representative frame of the candidate video advertisement to the client device.
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Specification