Traffic handling for mobile communication-based advertisements

• US 8,879,389 B2
• Filed: 11/12/2010
• Issued: 11/04/2014
• Est. Priority Date: 11/12/2009
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Pulijala, Amitha, Strand, Terje, Rajasekar, Sharath
• Primary Examiner(s): Thier, Michael
• Assistant Examiner(s): HAILE, FEBEN
• Application Number:
  US12/945,745
• Publication Number:
  US 20110110234A1
• Time in Patent Office: 1,453 Days
• Field of Search: 370/229, 370/235, 370/236, 370/241, 370/252, 370/389, 370/390
• US Class Current: 370/235
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 47/29 using a combination of thresholds
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 28/10 Flow control between communication endpoints
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 8/04 Registration at HLR or HSS [Home Subscriber Server]

Abstract

A communications advertising system is described for delivering ad content to subscribers of a telecommunications network. The system performs traffic handling by using at least two limits for regulating message transmission. During processing, a network node of the system can continuously monitor the quantity of message traffic being processed. If the node detects that the quantity of traffic has decreased below a first limit, it can initiate the processing of reserved bulk messages. The node then continues to transmit the bulk traffic while still measuring the quantity of message traffic being processed. If, thereafter, the node detects that the quantity of overall message traffic being processed has exceeded a second limit, the processing of bulk messages is halted until the quantity of regular traffic decreases below the first limit once again, at which point the node can resume processing the bulk message traffic.

Claims

1. A method for traffic handling of mobile communications advertisements over a telecommunications network, said method comprising:

creating, via a marketing component executing on one or more microprocessors, an advertising campaign which includes bulk message traffic to be transmitted to subscribers of the telecommunications network over a period of time, wherein the bulk message traffic is stored in a queue;

providing a network node which is adapted to

process regular message traffic;

measure an amount of regular message traffic being processed by the network node, wherein the measurements are taken periodically over a defined period of time;

detect the amount of regular message traffic being processed has fallen below a first threshold limit;

execute the advertising campaign on the network node;

process the bulk message traffic being processed by the network node, wherein the bulk message traffic is retrieved by the network node from the queue and transmitted to the respective subscribers;

continuously measure a quantity of overall message traffic being processed by the network node per the defined period of time, wherein the quantity of overall message traffic includes the bulk message traffic interspersed among the regular message traffic;

detect the quantity of overall message traffic being processed exceeds a second threshold limit, wherein the second threshold limit is higher than the first threshold limit;

halt processing of the bulk message traffic being processed by said network node so as not to interfere with the ability to process the regular message traffic by said network node; and

continuously measure the amount of regular message traffic being processed by the network node per the defined period of time so when the amount of regular message traffic falls below the first threshold limit, the network node begins processing the bulk message traffic again;

wherein the method can continue until an end of the advertising campaign has been reached.

2. The method of claim 1, further comprising:

resuming the processing of the bulk messages upon detecting that the quantity of overall message traffic being processed by the network node has again decreased below the first limit.

3. The method of claim 1, wherein the message traffic being processed by the network node includes short messaging service (SMS), multimedia messaging service (MMS) traffic and WAP Push traffic.

4. The method of claim 3, wherein processing capacity of the network node between the first limit and the second limit is a buffer for processing the bulk messages containing mobile advertisements.

5. The method of claim 1, further comprising:

detecting that the quantity of overall message traffic being processed by the network node has exceeded a maximum budget for processing message traffic by said network node; and

generating an error message by said network node.

6. The method of claim 1, whereby the first limit and the second limit enable the bulk messages to be processed by the network node while simultaneously preventing the bulk message traffic from interfering with the processing of the regular message traffic being processed by the network node.

7. The method of claim 1, wherein each step of said method is distributed and coordinated across a plurality of network nodes connected in a cluster network.

8. The method of claim 1, wherein each of the bulk messages is customized according to subscriber profile data of each recipient.

9. The method of claim 1, wherein the halting of processing the bulk messages is implemented by one of abruptly dropping bulk messages from the network node and precluding the network node from retrieving bulk messages from the queue.

10. The method of claim 1, wherein the network node intersperses a plurality of said bulk messages retrieved from the queue among regular messages being processed.

11. A system for traffic handling of mobile communications advertisements over a telecommunications network, said system comprising:

a computer with a processor and memory, wherein the computer is connected as a network node of a cluster network and configured to perform the step comprising;

creating, an advertising campaign which includes bulk message traffic to be transmitted to subscribers of the telecommunications network over a period of time, wherein the bulk message traffic is stored in a queue,

processing regular message traffic;

measuring an amount of regular message traffic being processed by the network node, wherein the measurements are taken periodically over a defined period of time;

detecting the amount of regular message traffic being processed has fallen below a first threshold limit;

executing the advertising campaign on the network node;

processing the bulk message traffic being processed by the network node, wherein the bulk message traffic is retrieved by the network node from the queue and transmitted to the respective subscribers;

continuously measuring a quantity of overall message traffic being processed by the network node per the defined period of time, wherein the quantity of overall message traffic includes the bulk message traffic interspersed among the regular message traffic;

detecting the quantity of overall message traffic being processed exceeds a second threshold limit, wherein the second threshold limit is higher than the first threshold limit;

halting processing of the bulk message traffic being processed by said network node so as not to interfere with the ability to process the regular message traffic by said network node; and

continuously measuring the amount of regular message traffic being processed by the network node per the defined period of time so when the amount of regular message traffic falls below the first threshold limit, the network node begins processing the bulk message traffic again,

wherein the method can continue until an end of the advertising campaign has been reached.

12. The system of claim 11, wherein the traffic handling system further performs the steps comprising:

resuming the processing of the bulk messages upon detecting that the quantity of overall message traffic being processed by the network node has again decreased below the first limit.

13. The system of claim 11, wherein the message traffic being processed by the network node includes short messaging service (SMS), multimedia messaging service (MMS) traffic and WAP Push traffic.

14. The system of claim 13, wherein processing capacity of the network node between the first limit and the second limit is a buffer for processing the bulk messages containing mobile advertisements.

15. The system of claim 11, wherein the system further performs the steps comprising:

detecting that the quantity of overall message traffic being processed by the network node has exceeded a maximum budget for processing message traffic by said network node; and

generating an error message by said network node.

16. The system of claim 11, whereby the first limit and the second limit enable the bulk messages to be processed by the network node while simultaneously preventing the bulk traffic from interfering with the processing of the regular message traffic being processed by the network node.

17. The system of claim 11, wherein each of the bulk messages is customized according to subscriber profile data of each recipient.

18. The system of claim 11, wherein the halting of processing the bulk messages is implemented by one of abruptly dropping bulk messages from the network node and precluding the network node from retrieving bulk messages from the queue.

19. The system of claim 11, wherein the network node intersperses a plurality of said bulk messages retrieved from the queue among regular messages being processed.

20. A non-transitory computer-readable storage medium storing one or more sequences of instructions, said instructions, when executed by one or more processors, causing the one or more processors to carry out the steps comprising:

creating, via a marketing component executing on one or more microprocessors, an advertising campaign which includes bulk message traffic to be transmitted to subscribers of the telecommunications network over a period of time, wherein the bulk message traffic is stored in a queue;

providing a network node which is adapted to

process regular message traffic;

measure an amount of regular message traffic being processed by the network node, wherein the measurements are taken periodically over a defined period of time;

detect the amount of regular message traffic being processed has fallen below a first threshold limit;

execute the advertising campaign on the network node;

process the bulk message traffic, wherein the bulk message traffic is retrieved by the network node from the queue and transmitted to the respective subscribers;

continuously measure a quantity of overall message traffic being processed by the network node per the defined period of time, wherein the quantity of overall message traffic includes the bulk message traffic interspersed among the regular message traffic;

detect the quantity of overall message traffic being processed exceeds a second threshold limit, wherein the second threshold limit is higher than the first threshold limit;

halt processing of the bulk message traffic being processed by said network node so as not to interfere with the ability to process the regular message traffic by said network node; and

continuously measure the amount of regular message traffic being processed by the network node per the defined period of time so when the amount of regular message traffic falls below the first threshold limit, the network node begins processing the bulk message traffic again;

wherein the method can continue until an end of the advertising campaign has been reached.