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Managing advertising services for mobile devices and users

  • US 8,886,555 B2
  • Filed: 06/12/2013
  • Issued: 11/11/2014
  • Est. Priority Date: 09/22/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • storing, by a mobile communications device, a contact list, the contact list comprising an enhanced contact containing an advertiser representation of a keyword;

    receiving, at the mobile communications device, an indication that the advertiser representation of the keyword as stored in the contact list in association with the enhanced contact has been activated via a user input;

    identifying, by the mobile communications device, a geographic area in which the mobile communications device is located when the keyword was activated;

    identifying, by the mobile communications device, an advertiser selected to respond to the advertiser representation of the keyword when the mobile communications device is within the geographic area and the keyword has been activated; and

    presenting, by the mobile communications device, advertising information associated with the advertiser for user consumption in response to the keyword.

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