Intervention processing of requests relative to syndication data feed items

• US 8,886,707 B2
• Filed: 12/15/2006
• Issued: 11/11/2014
• Est. Priority Date: 12/15/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Trevor, Jonathan James, Raffel, Daniel Joseph, Sadri, Pasha, Ho, Edward
• Primary Examiner(s): Wang, Liangche A
• Assistant Examiner(s): NDIAYE, CHEIKH T
• Application Number:
  US11/611,648
• Publication Number:
  US 20080147780A1
• Time in Patent Office: 2,888 Days
• Field of Search: 709/203, 709/206, 709/207, 709/217, 709/219, 705/14.4, 705/14.49
• US Class Current: 709/203
• CPC Class Codes: G06F 16/22 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Syndication data feed items, corresponding to hosted content, are provided to a user program. A resource locator to hosted content to which a syndication data feed item corresponds is processed, including adjusting the resource locator to associate the resource locator with an intervention service with regard to the syndication data feed item. The processed syndication data feed items are provided to the user program. In addition, requests are processed to view hosted content corresponding to syndication data feed items. An intervention service receives a request from a user program to view hosted content to which a syndication data feed item corresponds, including a resource locator to the host that has been adjusted in the syndication data feed item to associate the resource locator with an intervention service. Intervention processing is performed, including causing interaction with the host of the requested content such that the host content is caused to be displayed at a user location.

Claims

1. A method comprising:

receiving a syndication feed from a content host at a syndication aggregator, wherein the syndication feed comprises a structured representation of content available from the content host, the structured representation comprising a plurality of uniform resource locators (URLs) corresponding to a plurality of syndication feed items available from the content host;

at the syndication aggregator, modifying the syndication feed such that a modified syndication feed is formed, wherein modifying the syndication feed includes modifying the plurality of URLs corresponding to the plurality syndication feed items such that each of the plurality of URLs is modified to include location information of an intervention service associated with the syndication aggregator;

from the syndication aggregator, sending the modified syndication feed to a syndication reader program that is configured to enable a user that has subscribed to the syndication feed to request the syndication feed items via the modified syndication feed'"'"'s modified URLs;

receiving at the intervention service a notification of a request from the syndication reader program for content associated with a particular syndication feed item from the modified syndication feed;

at the intervention service, obtaining content corresponding to the particular syndication feed item from the content host; and

providing from the intervention service the content obtained from the content host and additional content to the syndication reader program that is further configured to cause both the additional content and the content obtained from the content host to be displayed.

2. The method of claim 1, wherein the additional content is selected based at least in part on an identity of the requesting user.

3. The method of claim 1, wherein the additional content is determined-based at least in part on metadata associated with the syndication feed or the request.

4. The method of claim 3, wherein the additional content is determined based at least in part on analyzing previously determined metadata for previous requests for the particular syndication data feed item.

5. The method of claim 1, wherein the additional content is determined based at least in part on characteristics of the particular syndication data feed item.

6. The method of claim 5, wherein the additional content is determined based at least in part on obtaining a copy of the particular syndication data feed item for analysis based on information in the request from the syndication reader program.

7. The method of claim 1, wherein the additional content is determined based at least in part on one or more characteristics of the requesting user.

8. The method of claim 1, wherein the additional content further comprises content to be displayed to solicit and receive feedback from the requesting user regarding the particular syndication feed item.

9. The method of claim 1, further comprising at the intervention service monetizing the request to view the particular syndication feed item.

10. The method of claim 1, wherein the additional content is determined based at least in part on information collected as a result of prior processing by the intervention service with respect to previous requests for content associated with the particular syndication data feed item.

32. The method of claim 1, wherein the additional content comprises an advertisement.

33. The method of claim 1, wherein the location information of the intervention service comprises a URL of the intervention service.

34. The method of claim 33, wherein each of the modified URLs further comprises a parameter to be provided to the intervention service, the parameter identifying a syndication feed item.

35. The method of claim 34, wherein the parameter comprises a URL corresponding to the syndication feed item.

36. The method of claim 33, wherein each of the modified URLs further comprises an encoded parameter to be provided to the intervention service, the parameter identifying a syndication feed item, the method further comprising:

at the intervention service, decoding the encoded parameter identifying the particular syndication feed item for which the content is requested.

37. The method of claim 36, wherein encoding of the parameters is performed at the syndication aggregator.

38. The method of claim 1, further comprising:

performing intervention processing at the intervention service, wherein the intervention processing includes tracking requests for hosted content based on syndication feed items, collecting information pertaining to the requests, and selecting the additional content based, at least in part, on at least a portion of the collected information.

39. The method of claim 1, wherein the request comprises the modified URL associated with the particular syndication feed item.

11. A computer program product comprising at least one computer-readable medium in a form that excludes transmission type media and having computer program instructions stored therein which, when executed by a processor at least one computing device, are operable to cause the at least one computing device to:

receive a syndication feed from a content host at a syndication aggregator, wherein the syndication feed comprises a structured representation of content available from the content host, the structured representation comprising a plurality of uniform resource locators (URLs) corresponding to a plurality of syndication feed items available from the content host;

at the syndication aggregator, modify the syndication feed such that a modified syndication feed is formed, wherein modifying the syndication feed includes modifying the plurality of URLs corresponding to the plurality of syndication feed items such that each of the plurality of URLs is modified to include location information of an intervention service associated with the syndication aggregator;

from the syndication aggregator, send the modified syndication feed to a syndication reader program that is configured to enable a user that has subscribed to the syndication feed to request the syndication feed items via the modified syndication feed'"'"'s modified URLs;

receive at the intervention service a notification of a request from the syndication reader program for content associated with a particular syndication feed item from the modified syndication feed;

at the intervention service, obtain content corresponding to the particular syndication feed item from the content host; and

provide from the intervention service the content obtained from the content host and additional content to the syndication reader program that is further configured to cause both the additional content and the content obtained from the content host to be displayed.

12. The computer program product of claim 11, wherein the additional content is selected based at least in part on an identity of the requesting user.

13. The computer program product of claim 11, wherein the additional content is determined-based at least in part on metadata associated with the syndication feed or the request.

14. The computer program product of claim 13, wherein the additional content is determined based at least in part on analyzing previously determined metadata for previous requests for the particular syndication data feed item.

15. The computer program product of claim 11, wherein the additional content is determined based at least in part on characteristics of the particular syndication data feed item.

16. The computer program product of claim 15, wherein the additional content is determined based at least in part on obtaining a copy of the particular syndication data feed item for analysis based on information in the request from the syndication reader program.

17. The computer program product of claim 11, wherein the additional content is determined based at least in part on one or more characteristics of the requesting user.

18. The computer program product of claim 11 wherein the additional content further comprises content for soliciting and receiving feedback from the user regarding the particular syndication feed item.

19. The computer program product of claim 11, wherein the computer program instructions are further operable to cause at least one computing device to:

monetize the request to view the particular syndication feed item.

20. The computer program product of claim 11, wherein the additional content is determined based at least in part on information collected as a result of prior processing by the intervention service with respect to previous requests for content associated with the particular syndication data feed item.

30. The computer program product of claim 20, wherein the information collected as a result of the prior processing by the intervention service with respect to previous requests for content associated with the particular syndication feed item pertains to a plurality of users that initiated the previous requests for content associated with the particular syndication feed item.

21. A computing system having at least one computing device with a processor configured to execute computer program instructions for:

receiving a syndication feed from a content host at a syndication aggregator, wherein the syndication feed comprises a structured representation of content available from the content host, the structured representation comprising a plurality of uniform resource locators (URLs) corresponding to a plurality of syndication feed items available from the content host;

at the syndication aggregator, modify the syndication feed such that a modified syndication feed is formed, wherein modifying the syndication feed includes modifying the plurality of URLs corresponding to the plurality of syndication feed items such that each of the plurality of URLs is modified to include location information of an intervention service associated with the syndication aggregator;

from the syndication aggregator, sending the modified syndication feed to a syndication reader program that is configured to enable a user that has subscribed to the syndication feed to request the syndication feed items via the modified syndication feed'"'"'s modified URLs;

receiving at the intervention service a notification of a request from the syndication reader program for content associated with a particular syndication feed item from the modified syndication feed;

at the intervention service, obtaining content corresponding to the particular syndication feed item from the content host; and

providing from the intervention service the content obtained from the content host and additional content to the syndication reader program that is further configured to cause both the additional content and the content obtained from the content host to be displayed.

22. The computing system of claim 21, wherein the additional content is determined based at least in part on an identity of the requesting user.

23. The computing system of claim 21, wherein the additional content is determined based at least in part on information collected as a result of prior processing by the intervention service with respect to previous requests for content associated with the particular syndication data feed item.

24. The computing system of claim 21, wherein the additional content is determined based at least in part on metadata associated with the syndication feed or the request.

25. The computing system of claim 24, wherein the additional content is determined based at least in part on analyzing previously determined metadata for previous requests for the particular syndication data feed item.

26. The computing system of claim 21, wherein the additional content is determined based at least in part on characteristics of the particular syndication data feed item.

27. The computing system of claim 26, wherein the additional content is determined based at least in part on obtaining a copy of the particular syndication data feed item for analysis based on information in the request from the syndication reader program.

28. The computing system of claim 27, wherein the additional content is determined based at least in part on one or more characteristics of the requesting user.

29. The computing system of claim 21 wherein the processor is further configured to execute computer program instructions for:

monetizing the request to view the particular syndication feed item.

31. The computing system of claim 23, wherein the of previous requests for content associated with the particular syndication data feed item were initiated by a plurality of users.