Methods, devices, and computer program products for tracking receipt and determining effectiveness of radio broadcast signals
First Claim
1. A method for tracking receipt of a radio broadcast signal having advertising information, comprising:
- transmitting, to a mobile communication device, time information indicating a time period when the radio broadcast signal having the advertising information will be sent by a radio station or a television station;
receiving, from the mobile communication device, by a broadcast tracking device, a signal strength measurement signal indicating signal strength of the radio broadcast signal received, by the mobile communication device, via a communication channel over a particular time period;
receiving, from the mobile communication device, by the broadcast tracking device location, location information indicating a location, within a geographic area, of the mobile communication device over the particular time period, the location information being calculated by the mobile communication device without using information related to the radio broadcasting signal;
receiving, from the mobile communication device, transaction information associated with the advertisement information in the radio broadcast signal; and
tracking, by the broadcast tracking device, the signal strength of the radio broadcast signal received within the geographic area at the mobile communication device over the particular time period, based on the signal strength measurement signal received, the location information received, and the transaction information received.
1 Assignment
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Accused Products
Abstract
Receipt of a radio broadcast signal by a mobile communication device is tracked based on a signal strength measurement signal and location information. The signal strength measurement signal indicate a signal strength of the radio broadcast signal, received via a communication channel and measured at the mobile communication device, over a particular time period. The location information indicates a location of the mobile communication device within a geographic area over the particular time period. Effectiveness of the radio broadcast signal is determined with respect to receipt of the radio broadcast signal by a plurality of mobile communication devices within the geographic area over the particular time period.
22 Citations
20 Claims
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1. A method for tracking receipt of a radio broadcast signal having advertising information, comprising:
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transmitting, to a mobile communication device, time information indicating a time period when the radio broadcast signal having the advertising information will be sent by a radio station or a television station; receiving, from the mobile communication device, by a broadcast tracking device, a signal strength measurement signal indicating signal strength of the radio broadcast signal received, by the mobile communication device, via a communication channel over a particular time period; receiving, from the mobile communication device, by the broadcast tracking device location, location information indicating a location, within a geographic area, of the mobile communication device over the particular time period, the location information being calculated by the mobile communication device without using information related to the radio broadcasting signal; receiving, from the mobile communication device, transaction information associated with the advertisement information in the radio broadcast signal; and tracking, by the broadcast tracking device, the signal strength of the radio broadcast signal received within the geographic area at the mobile communication device over the particular time period, based on the signal strength measurement signal received, the location information received, and the transaction information received. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for tracking receipt of a radio broadcast signal having advertising information, comprising:
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a processor; and a memory having instructions stored thereon which, when executed by the processor, cause the processor to perform operations comprising; transmitting, to a mobile communication device, time information indicating a time period when the radio broadcast signal having advertising information will be sent by a radio station or a television station; receiving, from the mobile communication device, a signal strength measurement signal indicating signal strength of the radio broadcast signal received, at the mobile communication device, via a communication channel over a particular time period; receiving, from the mobile communication device, location information indicating a location of the mobile communication device, within a geographic area over the particular time period, the location information being calculated by the mobile communication device without using information related to the radio broadcasting signal; receiving, from the mobile communication device, transaction information associated with the advertising information in the radio broadcast signal; and tracking received signal strength of the radio broadcast signal, within the geographic area over the particular time period based on the received signal strength measurement signal, the received location information, and the received transaction information. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer program product including a non-transitory storage medium upon which instructions are recorded that, when executed by a processor perform operations comprising:
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transmitting, to a mobile communication device, time information indicating a time period when the radio broadcast signal with advertising information will be sent by a radio station or a television station; receiving, from the mobile communication device, a signal strength measurement signal indicating signal strength of the radio broadcast signal, received at the mobile communication device, via a communication channel over a particular time period; receiving, from the mobile communication device, location information indicating a location of the mobile communication device within a geographic area over the particular time period, the location information being calculated by the mobile communication device without using information related to the radio broadcasting signal; receiving, from the mobile communication device, transaction information associated with the advertising information in the radio broadcast signal; and tracking received signal strength of the radio broadcast signal, within the geographic area over the particular time period based on the received signal strength measurement signal, the received location information, and the received transaction information. - View Dependent Claims (17, 18, 19, 20)
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Specification