Broadcast response method and system

• US 8,892,458 B2
• Filed: 06/11/2012
• Issued: 11/18/2014
• Est. Priority Date: 03/21/2003
• Status: Active Grant

• Current Assignee: StratosAudio, Inc.
• Original Assignee: StratosAudio, Inc.
• Inventors: Christensen, Kelly M., Mock, Thomas D., Kushner, Lewis A., Bowman, Richard L.
• Primary Examiner(s): Kasraian, Allahyar
• Application Number:
  US13/493,860
• Publication Number:
  US 20130076493A1
• Time in Patent Office: 890 Days
• Field of Search: 4554141-4144, 455/418, 705/14.49, 705/14.55, 705/14.56, 705/14.64, 726/98, 726/99, 726/109, 726/114, 726/118, 726/123, 726/136, 709/217
• US Class Current: 705/14.55
• CPC Class Codes: G06K 19/0723 the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: H04H 2201/13 radio data system/radio broadcast data system [RDS/RBDS]
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/76 Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet for broadcast H04H20/65
• CPC Class Codes: H04L 12/1868 Measures taken after transmission, e.g. acknowledgments
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services

Abstract

A system and method for broadcast response generally employing RDS, DARC, or similar technology is provided, including a method for responding to a broadcast comprising extracting an event identifier from a broadcast signal; detecting a response by a user to the broadcast signal; polling a communications device to determine a user identifier; and communicating the event identifier and the user identifier when the user response is detected.

Claims

1. A computer-implemented method for processing a selection associated with a media content received in an electronic broadcast transmission, the media content presented by a receiving device and the media content is corollary to a selection data element, the method comprising:

obtaining the electronic broadcast transmission using the receiving device, the electronic broadcast transmission comprising the media content;

deriving first data from the electronic broadcast transmission using at least one computer processor, wherein the first data comprises a first data element of a first field type corollary to the media content;

communicating electronically at least a first response data packet to a database system, the first response data packet comprising at least the first data element enabling a first comparing of a first file structure location in the database system, wherein the database system is configured to synchronize the first response data packet with the first data to generate an electronic data transmission;

obtaining the electronic data transmission using the receiving device, the electronic data transmission corollary to the electronic broadcast transmission and the first response data packet;

obtaining second data from the electronic data transmission, wherein the second data comprises a second data element of the first field type corollary to the media content;

presenting by the receiving device the media content;

presenting by the receiving device at least one option enabling the selection associated with the media content, whereby selection of the at least one option correlates the first data element of the first field type, the second data element of the first field type and the selection data element, the correlation producing a second response data packet; and

communicating electronically at least the second response data packet associated with the media content to the database system.

2. The method of claim 1, wherein the first field type comprises identifying data.

3. The method of claim 2, wherein the identifying data comprises at least the first data element for presentation.

4. The method of claim 2, wherein the first data element comprises at least non-presentable identifying data.

5. The method of claim 1, wherein the database system comprises at least one response authentication server.

6. The method of claim 5, wherein the database system further comprises a response server discreet from the at least one response authentication server.

7. The method of claim 1, wherein the corollary relationship of the electronic broadcast transmission to the electronic data transmission is the electronic broadcast transmission comprises the media content and the electronic data transmission comprises data associated with the media content.

8. The method of claim 1, wherein the communication with the database system further comprises an identification of at least one of the following:

a user of the receiving device, the receiving device, an account associated with the database system, a credit card, a phone number, an identification number, an identification of a source of the transmission.

9. The method of claim 1, wherein the first data element of the first field type has a value equal to the second data element of the first field type.

10. The method of claim 1, wherein a value of the first data element of the first field type is different from a value of the second data element of the first field type.

11. The method of claim 1, wherein the communication with the database system enables an identification of a specific instance of transmission of the media content.

12. The method of claim 1, wherein the selection data element enables one of the following:

an identification of the media content, an identification of the media content genre, an identification of a source of the media content, access to information about the media content in the database system, an identification of a source of the electronic broadcast transmission, an identification of a source of the electronic data transmission.

13. The method of claim 1, wherein the database system contains at least the first data element of the first field type and the second data element of the first field type.

14. A system for processing a selection associated with a media content received in an electronic broadcast transmission, the media content presented on a receiving device and the media content is corollary to a selection data element, the system comprising:

a first receiver that obtains the electronic broadcast transmission using the receiving device, the electronic broadcast transmission comprising the media content;

a processor that derives first data from the electronic broadcast transmission, whereby the first data comprises a first data element of a first field type corollary to the media content;

a transmitter that communicates electronically at least a first response data packet to a database system, the first response data packet comprising at least the first data element enabling a first comparing of a first file structure location in the database system, whereby the database system is configured to synchronize the first response data packet with the first data to generate an electronic data transmission;

a second receiver that obtains the electronic data transmission using the receiving device, the electronic data transmission corollary to the electronic broadcast transmission and the first response data packet,

the processor further obtains second data from the electronic data transmission, whereby the second data comprises a second data element of the first field type corollary to the media content;

a media content output that presents the media content; and

an option output that presents at least one option enabling the selection associated with the media content, whereby presentation of the at least one option is corollary to the selection data element of the first field type and further wherein the selection data element has a value derived from one of the following;

the first data element, the second data element,

the transmitter further communicates electronically at least a second response data packet to the database system for processing, the second response data packet comprising at least the selection and the selection data element of the first field type.