Cell-allocation in location-selective information provision systems

• US 8,892,460 B2
• Filed: 08/29/2011
• Issued: 11/18/2014
• Est. Priority Date: 03/04/2009
• Status: Active Grant

• Current Assignee: Moasis Global Corporation
• Original Assignee: Moasis Global Corporation
• Inventors: Mullen, Jason, Golden, Steven, Golden, Ryan
• Primary Examiner(s): Hewitt, II, Calvin L
• Assistant Examiner(s): LE, NANCY LOAN T
• Application Number:
  US13/220,018
• Publication Number:
  US 20120036034A1
• Time in Patent Office: 1,177 Days
• Field of Search: 455/456.3, 380/258, 705/14.58, 705/7.12, 705/7.34, 705/26.9
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.

Claims

1. A system comprising:

a server that divides a geographical area into a virtual grid comprising a plurality of cells;

by the server, assigns for each cell in the plurality of cells at least one content set, and stores, for the assignment, content set selection criteria comprising;

an application and a format for the application;

receives in periodic intervals, by the server, from an application on an information playback device;

a location of the information playback device, and identification data for the application on the information playback device;

determines, by the server, a cell of the plurality of cells using the received location of the information playback device;

identifies by the server a content set from the plurality of cell content sets, and, using the determined cell and the received identification data, content set selection criteria for the application; and

transmits the identified content set to the application according to the format of the identified content set selection criteria for the cell.