Ranking interactions between users on the internet
First Claim
1. A method performed on a computer system for ranking influence of users of the internet on other users of the internet based on interactions between the users comprising:
- receiving information indicative of an interaction between a first user and a second user;
determining an interaction score for the interaction, wherein the interaction score is based at least in part on a type of the interaction;
determining a friend rank for the second user based on the interaction score, wherein the friend rank indicates a measure of a degree of influence the second user has over the first user; and
storing the friend rank in a storage medium for subsequent retrieval to promote selection of content to serve to the first user.
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Accused Products
Abstract
A server receives an interaction history comprising a set of one-to-one interactions between a first user and other users. The server determines an interaction score for each of the interactions, wherein each interaction score is based on a type of the respective one-to-one interaction and an age of the respective one-to-one interaction. The server then determines a friend rank for each of the other users based on the interaction history, wherein the friend rank indicates a measure of a degree of influence the other users have over the first user and stores the friend rank for each of the other users. The server then receives, from a client, a request for an advertisement to display to the first user, selects one of the other users having a friend rank satisfying a predetermined threshold, and transmits, to the client, an advertisement portraying the selected additional user.
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Citations
21 Claims
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1. A method performed on a computer system for ranking influence of users of the internet on other users of the internet based on interactions between the users comprising:
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receiving information indicative of an interaction between a first user and a second user; determining an interaction score for the interaction, wherein the interaction score is based at least in part on a type of the interaction; determining a friend rank for the second user based on the interaction score, wherein the friend rank indicates a measure of a degree of influence the second user has over the first user; and storing the friend rank in a storage medium for subsequent retrieval to promote selection of content to serve to the first user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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one or more processors; and one or more machine readable hardware storage devices storing instructions that are executable by the one or more processors to perform operations comprising; receiving information indicative of an interaction between a first user and a second user; determining an interaction score for the interaction, wherein the interaction score is based at least in part on a type of the interaction; determining a friend rank for the second user based on the interaction score, wherein the friend rank indicates a measure of a degree of influence the second user has over the first user; and storing the friend rank in a storage medium for subsequent retrieval to promote selection of content to serve to the first user. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. One or more machine readable hardware storage devices storing instructions that are executable by one or more processors to perform operations comprising:
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receiving information indicative of an interaction between a first user and a second user; determining an interaction score for the interaction, wherein the interaction score is based at least in part on a type of the interaction; determining a friend rank for the second user based on the interaction score, wherein the friend rank indicates a measure of a degree of influence the second user has over the first user; and storing the friend rank in a storage medium for subsequent retrieval to promote selection of content to serve to the first user. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification