Provision of targeted content

• US 8,903,857 B2
• Filed: 08/07/2013
• Issued: 12/02/2014
• Est. Priority Date: 08/30/2007
• Status: Active Grant

• Current Assignee: Novatiq Technologies Ltd. (Smartpipe Holdings Ltd.)
• Original Assignee: 5th Tier Limited
• Inventors: Barclay, Brewster Fahys, Evison, Rufus Simon Tobias
• Primary Examiner(s): GIRMA, ANTENEH B
• Application Number:
  US13/961,708
• Publication Number:
  US 20130325602A1
• Time in Patent Office: 482 Days
• Field of Search: None
• US Class Current: 707/771
• CPC Class Codes: G06F 16/183 Provision of network file services by network file servers, e.g. by using NFS, CIFS network file access protocols H04L67/1097
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 67/00 Network arrangements or protocols for supporting network services or applications user-to-user messaging H04L51/00; network arrangements, protocols or services for supporting real-time applications in data packet communications networks H04L65/00
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04L 67/306 User profiles

Abstract

Measures, including methods, apparatus and computer program products, are provided for creating display space in relation to a page requested by a client from a server for display by that client. A method comprises: configuring a domain name service to route requests for pages hosted at the server to a system; receiving at the system a request from the client for a page from the server, the system being configured to communicate with the client and the server, the request being received on the basis of the configuring; and transmitting, from the system to the client, a reference to a frame-set whereby to cause the client to request that frame-set, wherein, at least one frame of the frame-set includes a reference to cause the client to display the page.

Claims

1. A method of creating display space in relation to a page requested by a client from a server for display by that client, the method comprising:

configuring a domain name service to route requests for pages hosted at the server to a system;

receiving at the system a request from the client for a page from the server, the system being configured to communicate with the client and the server, the request being received on the basis of the configuring; and

transmitting, from the system to the client, a reference to a frame-set whereby to cause the client to request the frame-set,

wherein the frame-set comprises at least two frames,

wherein each frame in the frame-set comprises a frame into which content may be inserted for display, and

wherein at least one frame in the frame-set includes a reference to cause the client to display the page.

2. The method of claim 1, further comprising:

in response to the transmitted reference, receiving a request for the frame-set from the client; and

transmitting the frame-set to the client.

3. The method of claim 2, wherein the steps of receiving a request for the frame-set and transmitting the frame-set to the client are performed by a further system remote from the system.

4. The method of claim 2, wherein the steps of receiving a request for the frame-set and transmitting the frame-set to the client are performed by the system.

5. The method of claim 1, wherein the reference to the frame-set includes an indication that the reference to the frame-set was provided by the system.

6. The method of claim 1, further comprising:

receiving a further request for the page, the request including an indication that the request has originated due to a reference provided by the system;

transmitting the request to the server;

receiving the page from the server; and

transmitting the page to the client.

7. The method of claim 6, wherein the indication comprises information included in the address provided for the page in the reference.

8. The method of claim 1, wherein at least one of the frames of the frame-set includes a reference to additional content to be displayed with the requested page.

9. A method of creating display space in relation to a page being transmitted from a server to a client, the method comprising:

configuring a domain name service to route requests for pages hosted at the server to a system, the system being configured to communicate with the client and the server;

receiving, at the system, a page transmitted by the server to the client, prior to the receipt of that page by the client; and

transmitting a frame-set to the client,

wherein the frame-set comprises at least two frames,

wherein each frame in the frame-set comprises a frame into which content may be inserted for display, and

wherein at least one frame in the frame-set includes the page.

10. An apparatus for use in creating display space in relation to a page requested by a client from a server for display by that client, the apparatus being adapted to receive requests from the client for pages hosted at the server on the basis of a domain name service having been configured to route requests for pages hosted at the server to the apparatus, the apparatus comprising:

at least one processor;

and at least one memory including computer program code;

the at least one memory and the computer program code being configured to cause the apparatus at least to;

receive at the system a request from the client for a page from the server, the system being configured to communicate with the client and the server, the request being received on the basis of the configuring; and

transmit, from the system to the client, a reference to a frame-set whereby to cause the client to request the frame-set,

wherein the frame-set comprises at least two frames,

wherein each frame in the frame-set comprises a frame into which content may be inserted for display, and

wherein at least one frame in the frame-set includes a reference to cause the client to display the page.