Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles
First Claim
1. A method to provide anonymous audience measurement data to a recipient, the method comprising:
- sampling, with a processor, customer data stored in a customer database to generate a first customer ample representative of a demographic profile, the first customer sample including first customer identification information for a first subset of customers represented in the first customer sample;
processing, with the processor, log data obtained from a network server using the first customer identification information to determine first audience measurement data associated with the first subset of customers in the first customer sample, the first audience measurement data including the first customer identification information; and
in response to verifying, based on the log data, that the first customer sample is also representative of a network usage profile in addition to the demographic profile, removing, with the processor, the first customer identification information from the first audience measurement data to determine the anonymous audience measurement data to send to the recipient.
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Abstract
Methods and apparatus to obtain anonymous audience measurement data from network server data for particular demographic and usage profiles are disclosed. An example method to provide anonymous audience measurement data to an audience measurement entity disclosed herein comprises obtaining a demographic profile and a network usage profile, sampling customer data stored in a customer database not accessible by the audience measurement entity to generate a customer sample representative of the demographic profile and the network usage profile without customer intervention, the customer sample including customer identification information, processing log data obtained from a network server not accessible by the audience measurement entity using the customer identification information to determine audience measurement data associated with customers in the customer sample, and removing the customer identification information from the audience measurement data to prepare the anonymous audience measurement data for the audience measurement entity.
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Citations
23 Claims
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1. A method to provide anonymous audience measurement data to a recipient, the method comprising:
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sampling, with a processor, customer data stored in a customer database to generate a first customer ample representative of a demographic profile, the first customer sample including first customer identification information for a first subset of customers represented in the first customer sample; processing, with the processor, log data obtained from a network server using the first customer identification information to determine first audience measurement data associated with the first subset of customers in the first customer sample, the first audience measurement data including the first customer identification information; and in response to verifying, based on the log data, that the first customer sample is also representative of a network usage profile in addition to the demographic profile, removing, with the processor, the first customer identification information from the first audience measurement data to determine the anonymous audience measurement data to send to the recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A tangible machine readable storage device or storage disk comprising machine readable instructions which, when executed, cause a machine to at least:
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sample customer data stored in a customer database to generate a first customer sample representative of a demographic profile, the first customer sample including first customer identification information for a first subset of customers represented in the first customer sample; process log data obtained from a network server using the first customer identification information to determine first audience measurement data associated with the first subset of customers in the first customer sample, the first audience measurement data including the first customer identification information; verify, based on the log data, whether the first customer sample is also representative of a network usage profile in addition to the demographic profile; and in response to the first customer sample being verified to be representative of the network usage profile in addition to the demographic profile, remove the first customer identification information from the first audience measurement data to determine anonymous audience measurement data to send to a recipient. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. An apparatus to provide anonymous audience measurement data, the apparatus comprising:
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a customer sample generator to sample customer data stored in a customer database to generate a first customer sample representative of a demographic profile, the first customer sample including first customer identification information for a first subset of customers represented in the first customer sample; a measurement data sampler to process log data obtained from a network server using the first customer identification information to determine first audience measurement data associated with the first subset of customers in the first customer sample, the first audience measurement data including the first customer identification information; and a privacy unit to remove the first customer identification information from the first audience measurement data to determine the anonymous audience measurement data to send to a recipient in response to the first customer sample being verified, based on the log data, to also be representative of a network usage profile in addition to the demographic profile. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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Specification