Systems and methods for managing brand loyalty
First Claim
1. A method for tracking brand interactions using a computer system, the method comprising:
- receiving, by the computer system, information defining a loyalty program including a plurality of predefined brand interactions, the information associating each respective predefined brand interaction of the plurality of predefined brand interactions with a corresponding process executed by at least one discrete source system different from the computer system, the plurality of predefined brand interactions including at least one social media interaction and at least one purchase interaction;
receiving, by the computer system, a first indication of a first interaction defined within the plurality of predefined brand interactions from a first source system, the first indication associating a brand enthusiast with the first interaction;
receiving, by the computer system, a second indication of a second interaction defined within the plurality of predefined brand interactions from a second source system different from the first source system, the second indication associating the brand enthusiast with the second interaction; and
recording, by the computer system, an association between the brand, the first interaction, the second interaction and the brand enthusiast.
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Accused Products
Abstract
A system for tracking brand interactions is provided. The system includes a memory and at least one processor coupled to the memory. The at least one processor is configured to receive information defining a plurality of brand interactions, receive a first indication of a first interaction defined within the plurality of brand interactions from a first source system, receive a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, and record an association between the brand, the first interaction, the second interaction and the brand enthusiast.
36 Citations
20 Claims
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1. A method for tracking brand interactions using a computer system, the method comprising:
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receiving, by the computer system, information defining a loyalty program including a plurality of predefined brand interactions, the information associating each respective predefined brand interaction of the plurality of predefined brand interactions with a corresponding process executed by at least one discrete source system different from the computer system, the plurality of predefined brand interactions including at least one social media interaction and at least one purchase interaction; receiving, by the computer system, a first indication of a first interaction defined within the plurality of predefined brand interactions from a first source system, the first indication associating a brand enthusiast with the first interaction; receiving, by the computer system, a second indication of a second interaction defined within the plurality of predefined brand interactions from a second source system different from the first source system, the second indication associating the brand enthusiast with the second interaction; and recording, by the computer system, an association between the brand, the first interaction, the second interaction and the brand enthusiast. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for tracking brand interactions, the system comprising:
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a memory; at least one processor coupled to the memory and configured to; receive information defining a loyalty program including a plurality of predefined brand interactions, the information including associations between each respective predefined brand interaction of the plurality of predefined brand interactions and a corresponding process executed by at least one discrete source system different from the computer system, the plurality of predefined brand interactions including at least one social media interaction and at least one purchase interaction; receive a first indication of a first interaction defined within the plurality of predefined brand interactions from a first source system, the first indication including an identifier of a brand enthusiast associated with the first interaction; receive a second indication of a second interaction defined within the plurality of predefined brand interactions from a second source system different from the first source system, the second indication including an identifier of the brand enthusiast; and record an association between the brand, the first interaction, the second interaction and the brand enthusiast. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer readable medium storing instructions for tracking brand interactions, the instructions encoded to instruct at least one processor to:
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receive information defining a loyalty program including a plurality of predefined brand interactions, the information including associations between each respective predefined brand interaction of the plurality of brand predefined interactions and a corresponding process executed by at least one discrete source system different from the computer system, the plurality of predefined brand interactions including at least one social media interaction and at least one purchase interaction; receive a first indication of a first interaction defined within the plurality of predefined brand interactions from a first source system, the first indication including an identifier of a brand enthusiast associated with the first interaction; receive a second indication of a second interaction defined within the plurality of predefined brand interactions from a second source system different from the first source system, the second indication including an identifier of the brand enthusiast; and record an association between the brand, the first interaction, the second interaction and the brand enthusiast. - View Dependent Claims (20)
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Specification