Identifying an item based on data associated with the item

• US 8,909,594 B2
• Filed: 08/13/2012
• Issued: 12/09/2014
• Est. Priority Date: 02/09/2006
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Loftus, Josh, Sundaranatha, Venkat, Monier, Louis Marcel Gino, Leon, Jean-Michel, Arora, Aditya, Foster, Benjamin David, Shah, Seema
• Primary Examiner(s): LE, UYEN T
• Application Number:
  US13/584,131
• Publication Number:
  US 20120310946A1
• Time in Patent Office: 848 Days
• Field of Search: None
• US Class Current: 707/602
• CPC Class Codes: G06F 16/35 Clustering; Classification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

There are provided methods and systems to identify an item based on data associated with the item. Information is received that is descriptive of an item to be listed on an information storage and retrieval platform. The information is associated with an aspect-value pair, which is an aspect of the item and a value of the aspect. An expression of an interest of a user in the item is received. The expression is associated with the aspect-value pair. In response to the associating of the expression with the aspect-value pair, the item is identified.

Claims

1. A method comprising:

receiving a data item pertaining to a listing of a good or service on an information storage and retrieval platform;

associating an additional data item with the data item, the additional data item including an aspect-value pair, the aspect-value pair being an aspect of the good or service and a value of the aspect, the aspect of the good or service being a physical characteristic of the good or service, the value of the aspect being one value of a plurality of values associated with the physical characteristic of the good or service;

receiving a search query;

associating the search query with the aspect-value pair based on a correspondence between the search query and the aspect of the good or service and a correspondence between the search query and the value of the aspect;

selecting the listing from a plurality of listings on the information storage and retrieval platform based on the associating of the search query with the aspect-value pair, the selecting being implemented by a processor; and

providing the data item in response to the search query.

2. The method of claim 1, wherein the aspect is a color and the value is a name corresponding to one of a plurality of colors associated with the good or service.

3. The method of claim 1, wherein the aspect is a brand and the value is a name of one of a plurality of brands associated with the good or service.

4. The method of claim 1, wherein the aspect is a product domain and the value is a name of one of a plurality of product domains associated with the good or service.

5. The method of claim 1, further comprising identifying the correspondence between the search query and the aspect of the good or service and the correspondence between the search query and the value of the aspect based on a keyword included in the search query.

6. The method of claim 5, wherein the data item pertaining to the listing does not include the keyword.

7. The method of claim 6, wherein the keyword is an abbreviation of a term and the data item pertaining to the listing includes the term.

8. A system comprising:

at least one processor;

at least one module implemented by the at least one processor, the at least one module configured to;

receive a data item pertaining to a listing of a good or service on an information storage and retrieval platform;

associate an additional data item with the data item, the additional data item including an aspect-value pair, the aspect-value pair being an aspect of the good or service and a value of the aspect, the aspect of the good or service being a physical characteristic of the good or service, the value of the aspect being one value of a plurality of values associated with the physical characteristic of the good or service;

receive a search query;

associate the search query with the aspect-value pair based on a correspondence between the search query and the aspect of the good or service and a correspondence between the search query and the value of the aspect;

select the listing from a plurality of listings on the information storage and retrieval platform based on the associating of the search query with the aspect-value pair; and

provide the data item in response to the search query.

9. The system of claim 8, wherein the aspect is a color and the value is a name corresponding to one of a plurality of colors associated with the good or service.

10. The system of claim 8, wherein the aspect is a brand and the value is a name of one of a plurality of brands associated with the good or service.

11. The system of claim 8, wherein the aspect is a product domain and the value is a name of one of a plurality of product domains associated with the good or service.

12. The system of claim 8, the operations further comprising identifying the correspondence between the search query and the aspect of the good or service and the correspondence between the search query and the value of the aspect based on a keyword included in the search query.

13. The system of claim 12, wherein the data item pertaining to the listing of the good or service does not include the keyword.

14. The system of claim 13, wherein the keyword is an abbreviation of a term and the data item pertaining to the listing includes the term.

15. A non-transitory machine-readable medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

receiving a data item pertaining to a listing of a good and a service on an information storage and retrieval platform;

associating an additional data item with the data item, the additional data item including an aspect-value pair, the aspect-value pair being an aspect of the good or service and a value of the aspect, the aspect of the one of the good and the service being a physical characteristic of the good or service, the value of the aspect being one value of a plurality of values associated with the physical characteristic of the good or service;

receiving a search query;

associating the search query with the aspect-value pair based on a correspondence between the search query and the aspect of the good or service and a correspondence between the search query and the value of the aspect;

selecting the listing from a plurality of listings on the information storage and retrieval platform based on the associating of the search query with the aspect-value pair, the selecting being implemented by a processor; and

providing the data item in response to the search query.

16. The non-transitory machine-readable medium of claim 15, wherein the aspect is a color and the value is a name corresponding to one of a plurality of colors associated with the good or service.

17. The non-transitory machine-readable medium of claim 15, wherein the aspect is a brand and the value is a name of one of a plurality of brands associated with the good or service.

18. The non-transitory machine-readable medium of claim 15, wherein the aspect is a product domain and the value is a name of one of a plurality of product domains associated with the good or service.

19. The non-transitory machine-readable medium of claim 15, the operations further comprising identifying the correspondence between the search query and the aspect of the good or service and the correspondence between the search query and the value of the aspect based on a keyword included in the search query.

20. The non-transitory machine-readable medium of claim 19, wherein the data item pertaining to the listing of the good or service does not include the keyword.