Semantic matching by content analysis
First Claim
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1. A computer-implemented method for providing media content comprising:
- determining, by a content provider, when a change in web page content has been made to a web page associated with a third party since a previous analysis of the web page content at a previous time, wherein the web page includes information for an embedded media content file that is different from the web page content;
in response to determining the change, determining a web page context for the web page content, wherein the web page context is associated with the change in the web page content since the previous analysis of the web page;
analyzing media file content included in one or more media content files to extract information categorizing the media file content included in the one or more media content files;
storing the information categorizing the media file content in the database;
comparing the information categorizing the media file content from the database to the web page context;
determining a matching media content file, from the one or more media content files, that matches the web page context based on the comparing, the matching media content file including media file content that is categorized in a category that is determined to match the web page context that is associated with the change in the web page content, wherein determining the matching media content file comprises;
determining two or more potential matching media content files from the one or more media content files;
sorting the two or more potential matching media content files by a frequency of the information in the two or more potential matching media content files compared to the web page context or temporally; and
selecting one of the two or more potential matching media content files as the matching media content file based on the sorting; and
automatically providing, by the content provider, information for the matching media content file to the web page in response to determining the change being made to the web page content, the information for the matching media content file for replacing the information for the embedded media content file in a location of the web page associated with the third party such that the matching media content file is accessible via the location of the web page.
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Abstract
A method, apparatus, system, article of manufacture, and computer readable storage medium provide media content. A web page context for a web page is determined and stored in a database. One or more media content files are analyzed to extract information that is stored in the database. The information is compared to the web page context. A matching media content file is determined from the one of the one or more media content files that matches the web page context based on the comparison. The matching media content file is then provided (e.g., to an internet portal web site).
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Citations
28 Claims
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1. A computer-implemented method for providing media content comprising:
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determining, by a content provider, when a change in web page content has been made to a web page associated with a third party since a previous analysis of the web page content at a previous time, wherein the web page includes information for an embedded media content file that is different from the web page content; in response to determining the change, determining a web page context for the web page content, wherein the web page context is associated with the change in the web page content since the previous analysis of the web page; analyzing media file content included in one or more media content files to extract information categorizing the media file content included in the one or more media content files; storing the information categorizing the media file content in the database; comparing the information categorizing the media file content from the database to the web page context; determining a matching media content file, from the one or more media content files, that matches the web page context based on the comparing, the matching media content file including media file content that is categorized in a category that is determined to match the web page context that is associated with the change in the web page content, wherein determining the matching media content file comprises; determining two or more potential matching media content files from the one or more media content files; sorting the two or more potential matching media content files by a frequency of the information in the two or more potential matching media content files compared to the web page context or temporally; and selecting one of the two or more potential matching media content files as the matching media content file based on the sorting; and automatically providing, by the content provider, information for the matching media content file to the web page in response to determining the change being made to the web page content, the information for the matching media content file for replacing the information for the embedded media content file in a location of the web page associated with the third party such that the matching media content file is accessible via the location of the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for providing media content, the system comprising:
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one or more computer processors; and a non-transitory computer-readable storage medium comprising instructions for controlling the one or more computer processors to be configured for; determining, by a content provider, when a change in web page content has been made to a web page associated with a third party since a previous analysis of the web page content at a previous time, wherein the web page includes information for an embedded media content file that is different from the web page content; in response to determining the change, determining a web page context for the web page content, wherein the web page context is associated with the change in the web page content since the previous analysis of the web page; analyzing media file content included in one or more media content files to extract information categorizing the media file content included in the one or more media content files; storing the information categorizing the media file content in the database; comparing the information categorizing the media file content from the database to the web page context; determining a matching media content file, from the one or more media content files, that matches the web page context based on the comparing, the matching media content file including media file content that is categorized in a category that is determined to match the web page context that is associated with the change in the web page content, wherein determining the matching media content file comprises; determining two or more potential matching media content files from the one or more media content files; sorting the two or more potential matching media content files by a frequency of the information in the two or more potential matching media content files compared to the web page context or temporally; and selecting one of the two or more potential matching media content files as the matching media content file based on the sorting; and automatically providing, by the content provider, information for the matching media content file to the web page in response to determining the change being made to the web page content, the information for the matching media content file for replacing the information for the embedded media content file in a location of the web page associated with the third party such that the matching media content file is accessible via the location of the web page. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A non-transitory computer readable storage medium having stored thereon instructions executed by a computer processor to cause the computer processor to be configured for:
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determining, by a content provider, when a change in web page content has been made to a web page associated with a third party since a previous analysis of the web page content at a previous time, wherein the web page includes information for an embedded media content file that is different from the web page content; in response to determining the change, determining a web page context for the web page content, wherein the web page context is associated with the change in the web page content since the previous analysis of the web page; analyzing media file content included in one or more media content files to extract information categorizing the media file content included in the one or more media content files; storing the information categorizing the media file content in the database; comparing the information categorizing the media file content from the database to the web page context; determining a matching media content file, from the one or more media content files, that matches the web page context based on the comparing, the matching media content file including media file content that is categorized in a category that is determined to match the web page context that is associated with the change in the web page content, wherein determining the matching media content file comprises; determining two or more potential matching media content files from the one or more media content files; sorting the two or more potential matching media content files by a frequency of the information in the two or more potential matching media content files compared to the web page context or temporally; and selecting one of the two or more potential matching media content files as the matching media content file based on the sorting; and automatically providing, by the content provider, information for the matching media content file to the web page in response to determining the change being made to the web page content, the information for the matching media content file for replacing the information for the embedded media content file in a location of the web page associated with the third party such that the matching media content file is accessible via the location of the web page.
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Specification