Systems and methods for enhancing audience measurement data
First Claim
Patent Images
1. A method for enhancing audience measurement data, comprising:
- receiving, by an audience measurement server from an audience panel provider, demographic data for a broadcast event;
identifying, by the audience measurement server, a plurality of communications from a corresponding plurality of client devices, the plurality of communications associated with the broadcast event;
receiving, by the audience measurement server, demographic information for each of the plurality of client devices;
calculating, by the audience measurement server, a correlation between a first value of the received demographic information for each of the plurality of client devices and a corresponding value of the received demographic data for the broadcast event;
determining, by the audience measurement server, that the correlation exceeds a predetermined threshold;
identifying demographic information of a first client device of the plurality of client devices as suspect, by the audience measurement server, responsive to the determination that the correlation exceeds the predetermined threshold and responsive to the demographic information of the first client device not including the first value; and
calculating, by the audience measurement server, a correlation between a second value of the received demographic information for each of the plurality of client devices and a corresponding second value of the received demographic data for the broadcast event;
determining, by the audience measurement server, that the correlation does not exceed the predetermined threshold; and
decreasing a confidence score of the received demographic data for the broadcast event.
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Abstract
The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.
128 Citations
17 Claims
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1. A method for enhancing audience measurement data, comprising:
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receiving, by an audience measurement server from an audience panel provider, demographic data for a broadcast event; identifying, by the audience measurement server, a plurality of communications from a corresponding plurality of client devices, the plurality of communications associated with the broadcast event; receiving, by the audience measurement server, demographic information for each of the plurality of client devices; calculating, by the audience measurement server, a correlation between a first value of the received demographic information for each of the plurality of client devices and a corresponding value of the received demographic data for the broadcast event; determining, by the audience measurement server, that the correlation exceeds a predetermined threshold; identifying demographic information of a first client device of the plurality of client devices as suspect, by the audience measurement server, responsive to the determination that the correlation exceeds the predetermined threshold and responsive to the demographic information of the first client device not including the first value; and calculating, by the audience measurement server, a correlation between a second value of the received demographic information for each of the plurality of client devices and a corresponding second value of the received demographic data for the broadcast event; determining, by the audience measurement server, that the correlation does not exceed the predetermined threshold; and decreasing a confidence score of the received demographic data for the broadcast event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for enhancing audience measurement data, comprising:
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a first device in communication with a plurality of client devices and an audience panel provider, comprising a processor and a memory, the processor configured for; receiving, from the audience panel provider, demographic data for a broadcast event; identifying a plurality of communications from the plurality of client devices, the plurality of communications associated with the broadcast event; receiving demographic information for each of the plurality of client devices; calculating a correlation between a first value of the received demographic information for each of the plurality of client devices and a corresponding value of the received demographic data for the broadcast event; determining that the correlation exceeds a predetermined threshold; identifying demographic information of a first client device of the plurality of client devices as suspect, responsive to the determination that the correlation exceeds the predetermined threshold and responsive to the demographic information of the first client device not including the first value; and calculating a correlation between a second value of the received demographic information for each of the plurality of client devices and a corresponding second value of the received demographic data for the broadcast event; determining that the correlation does not exceed the predetermined threshold; and decreasing a confidence score of the received demographic data for the broadcast event. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory computer-readable storage medium storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations comprising:
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receiving, from an audience panel provider, demographic data for a broadcast event; identifying, by the audience measurement server, a plurality of communications from a corresponding plurality of client devices, the plurality of communications associated with the broadcast event; receiving demographic information for each of the plurality of client devices; calculating a correlation between a first value of the received demographic information for each of the plurality of client devices and a corresponding value of the received demographic data for the broadcast event; determining that the correlation exceeds a predetermined threshold; identifying demographic information of a first client device of the plurality of client devices as suspect, responsive to the determination that the correlation exceeds the predetermined threshold and responsive to the demographic information of the first client device not including the first value; and calculating a correlation between a second value of the received demographic information for each of the plurality of client devices and a corresponding second value of the received demographic data for the broadcast event; determining that the correlation does not exceed the predetermined threshold; and decreasing a confidence score of the received demographic data for the broadcast event.
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Specification