Providing effective advertising via synchronized telephone and data streams
First Claim
Patent Images
1. A method for targeted advertising, comprising:
- providing a first party with access to a packet telephony service;
receiving a request from the first party to establish a telephonic connection with a second party over a packet network using said packet telephony service;
in response to said request, transmitting over said packet network to the first party an audio notification provided by a third party, the audio notification being targeted according to a profile of the first party;
causing a message that is linked to the audio notification to be displayed on a display screen used by the first party while the audio notification is played to the first party; and
completing said telephonic connection upon completion of playing the audio notification.
12 Assignments
0 Petitions
Accused Products
Abstract
Information, such as advertising, is presented to VoIP users via a combination of telephone and data streams during session initiation via an IP phone or a personal computer. A proxy server that receives the call request coordinates with a media server to transmit targeted advertising to the caller during the post dial delay interval. After the advertisement concludes, the call continues normally.
13 Citations
17 Claims
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1. A method for targeted advertising, comprising:
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providing a first party with access to a packet telephony service; receiving a request from the first party to establish a telephonic connection with a second party over a packet network using said packet telephony service; in response to said request, transmitting over said packet network to the first party an audio notification provided by a third party, the audio notification being targeted according to a profile of the first party; causing a message that is linked to the audio notification to be displayed on a display screen used by the first party while the audio notification is played to the first party; and completing said telephonic connection upon completion of playing the audio notification. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of synchronized communications, comprising:
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receiving a request from a first party at a packet telephony server via a packet-switched communications network, the request indicating that the first party wishes to establish a telephonic connection with a second party; instructing a content provider to transmit an audio notification and a message that is linked to the audio notification to the first party via the network, the audio notification configured to be played to the first party while the message is displayed on a display screen used by the first party; and completing said telephonic connection upon completion of playing the audio notification. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for targeted advertising, comprising:
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providing a first party with access to a packet telephony service; receiving a request from the first party to establish a telephonic connection with a second party over a packet network using said packet telephony service; in response to said request, transmitting over said packet network to the first party an audio notification provided by a third party, the audio notification being targeted according to a profile of the first party; and completing said telephonic connection after the entire audio notification has been played to the first party.
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Specification