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Method and system for targeted content placement

  • US 8,918,329 B2
  • Filed: 07/16/2012
  • Issued: 12/23/2014
  • Est. Priority Date: 03/17/2008
  • Status: Active Grant
First Claim
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1. A system for delivering targeted content to a device, the system including:

  • a database storing anonymous identifications for a plurality of customers of at least one financial institution, each anonymous identification being associated with financial information for a respective customer of the at least one financial institution;

    a processor including software configured to;

    classify the customers into classifications based on the financial information associated with each anonymous identification;

    create a targeted list of content viewers based on at least one selected classification; and

    deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution.

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