Display of videos based on referrers

• US 8,918,330 B1
• Filed: 01/20/2010
• Issued: 12/23/2014
• Est. Priority Date: 01/20/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Winkler, Adam, Rajaraman, Shivakumar
• Primary Examiner(s): KINSAUL, DANIEL W
• Application Number:
  US12/690,901
• Time in Patent Office: 1,798 Days
• Field of Search: None
• US Class Current: 705/14.16
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4826 using recommendation lists, e.g. of programs or channels sorted out according to their score

Abstract

A system and method for determining popularity of a video based in part on requests for the video received from a referrer, grouping videos whose popularity based on requests from referrers exceeds a threshold and displaying those videos in a channel or providing them in a web feed.

Claims

1. A computer-implemented method for associating videos with a website on a video hosting site comprising:

receiving a request through a third-party website to view a video over a network, wherein the video is hosted at a video hosting site and accessed indirectly via an embedded hyperlink in the third-party website;

associating the third-party website with the video;

determining a total number of views for the video originating from all sources and a total number of views for the video originating from the third-party website; and

responsive to either the total number of views for the video from the third-party website exceeding a threshold or the percentage of total views originating from the third-party website in relation to the total number of views originating from all sources exceeding a threshold, displaying on a page on the video hosting site an indication of the association between the third-party website and the video on the video hosting site, wherein the indication comprises a grouping of the video based on the third-party website and an identification of the third-party website.

2. The method of claim 1 wherein the determining step further comprises determining a rate at which requests to view the video are received through the third-party website.

3. The method of claim 1 wherein the video is embedded at a plurality of web pages at the website.

4. The method of claim 1 wherein displaying an indication of the association between the third party website and the video further comprises adding the video to a channel on the video hosting site or a web feed associated with the third party website.

5. The method of claim 1 wherein the third party website is associated with a genre and displaying an indication of the association between the third party website and the video further comprises adding the video to one of a channel on the video hosting site or a web feed associated with the genre.

6. The method of claim 1 wherein the video is associated with a genre and displaying an indication of the association between the third party website and the video further comprises adding the video to one of a channel on the video hosting site or a web feed associated with the genre.

7. The method of claim 1 wherein the third party website is associated with a genre and further comprising storing the genre as associated with the video.

8. A non-transitory computer-readable storage medium with an executable program stored thereon to associate videos with a website on a video hosting site, the program when executed by a processor, causes the processor to:

receive a request through a third party website to view a video over a network, where the video is hosted at a video hosting site and accessed indirectly via an embedded hyperlink in the third party website;

associate the third party website with the video;

determine a total number of views for the video originating from all sources and a total number of views for the video originating from the third party website; and

responsive to either the total number of views for the video from the third party website exceeding a threshold or the percentage of total views originating from the third party website in relation to the total number of views originating from all sources exceeding a threshold, display on a page on the video hosting site an indication of the association between the third party website and the video on the video hosting site, wherein the indication comprises a grouping of the video based on the third-party website and an identification of the third party website.

9. The non-transitory computer-readable storage medium of claim 8 wherein the determining step further comprises determining a rate at which requests to view the video are received through the third party website.

10. The non-transitory computer-readable storage medium of claim 8 wherein the video is embedded at a plurality of web pages at the website.

11. The non-transitory computer-readable storage medium of claim 8 wherein displaying an indication of the association between the third party website and the video further comprises adding the video to one of a channel on the video hosting site or a web feed associated with the third party website.

12. The non-transitory computer-readable storage medium of claim 8 wherein the third party website is associated with a genre and displaying an indication of the association between the third party website and the video further comprises adding the video to one of a channel on the video hosting site or a web feed associated with the genre.

13. The non-transitory computer-readable storage medium of claim 8 wherein the video is associated with a genre and displaying an indication of the association between the third party website and the video further comprises adding the video to one of a channel on the video hosting site or a web feed associated with the genre.

14. The non-transitory computer-readable storage medium of claim 8 wherein the third party website is associated with a genre and further comprising storing the genre as associated with the video.

15. A system for associating videos with a website on a video hosting site comprising:

a processor executing instructions which cause the processor to;

receive a request through a third party website to view a video over a network, where the video is hosted at a video hosting site and accessed indirectly via an embedded hyperlink in the third party website;

associate the third party website with the video;

determine a total number of views for the video originating from all sources and a total number of views for the video originating from the third party website; and

responsive to either the total number of views for the video from the third party website exceeding a threshold or the percentage of total views originating from the third party website in relation to the total number of views originating from all sources exceeding a threshold, display on a page on the video hosting site an indication of the association between the third party website and the video on the video hosting site, wherein the indication comprises a grouping of the video based on the third-party website and an identification of the third party website.

16. The system of claim 15 wherein the determining step further comprises determining a rate at which requests for the video are received through the third party website.

17. The system of claim 15 wherein the video is embedded at a plurality of web pages at the third party website.

18. The system of claim 15 wherein the processor is further configured, responsive to either the total number of views for the video from the third party website exceeding a threshold or the percentage of total views originating from all sources exceeding a threshold, to add the video to one of a channel on the video hosting site or a web feed associated with the third party website.

19. The system of claim 15 wherein displaying an indication of the association between the third party website and the video further comprises adding the video to one of a channel on the video hosting site or a web feed associated with the genre.

20. The system of claim 15 wherein the video is associated with a genre and displaying an indication of the association between the third party website and the video further comprises adding the video to one of a channel on the video hosting site or a web feed associated with the genre.

21. The system of claim 15 wherein the third party website is associated with a genre and the system further comprises a database to store the genre as associated with the video.