Commercials on mobile devices

• US 8,923,683 B1
• Filed: 04/03/2014
• Issued: 12/30/2014
• Est. Priority Date: 09/03/2013
• Status: Active Grant

• Current Assignee: Penthera Partners, Inc
• Original Assignee: Penthera Partners, Inc
• Inventors: Berger, Adam L., Pressnell, Joshua, Jackson, Richard David
• Primary Examiner(s): Chevalier, Robert
• Application Number:
  US14/243,971
• Time in Patent Office: 271 Days
• Field of Search: 386/249, 386/248, 386/250, 386/251, 386/239, 386/241, 386/263
• US Class Current: 386/249
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G11B 27/10 Indexing; Addressing; Timing or synchronising; Measuring tape travel
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/92 Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback
• CPC Class Codes: H04N 5/93 Regeneration of the television signal or of selected parts thereof
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.

Claims

1. A method comprising

at a mobile device, downloading and storing a video and commercials, the commercials to be played before, during, or after the video,

the downloading occurring when the mobile device is connected to a WiFi network and when the mobile device is being powered by an external source or has at least a certain battery charge, or both,

upon the occurrence of a triggering event related to a suitability of stored commercials for playing back with videos, receiving downloads of a set of commercials that are more suitable than commercials that have become unsuitable and storing the more suitable commercials on the mobile device, at least one of the more suitable commercials having an expiry date that is further in the future than one of the previously-downloaded commercials.

2. The method of claim 1 in which one or more of the unsuitable commercials are deleted from storage.

3. The method of claim 1 in which one or more of the unsuitable commercials are retained in storage.

5. The method of claim 1 in which one of the previously-downloaded commercials has been played at least a certain number of times.

6. The method of claim 1 in which the triggering event comprises at least one of (A) the passage of time, (B) at least one of the previously-downloaded commercials having been played a certain number of times, or (C) a change of location of the mobile device.

4. A method comprising

at a mobile device, downloading and storing a video and commercials, the commercials to be played before, during, or after the video,

the downloading occurring when the mobile device is connected to a WiFi network and when the mobile device is being powered by an external source or has at least a certain battery charge, or both,

upon the occurrence of a triggering event related to a suitability of stored commercials for playing back with videos, receiving downloads of a set of commercials that are more suitable than commercials that have become unsuitable and storing the more suitable commercials on the mobile device, at least one of the more suitable commercials having a “

use-nearby”

value that is closer in location to the device'"'"'s current location than one of the previously-downloaded commercials.

8. The method of claim 4 in which one or more of the unsuitable commercials are deleted from storage.

9. The method of claim 4 in which one or more of the unsuitable commercials are retained in storage.

10. The method of claim 4 in which one of the previously-downloaded commercials has been played at least a certain number of times.

11. The method of claim 4 in which the triggering event comprises at least one of (A) the passage of time, (B) at least one of the previously-downloaded commercials having been played a certain number of times, or (C) a change of location of the mobile device.

7. A method comprising

at a mobile device, downloading and storing a video and commercials, the commercials to be played before, during, or after the video,

the downloading occurring when the mobile device is connected to a WiFi network and only when the mobile device is being powered by an external source or has at least a certain battery charge,

not playing out the downloaded video if too few suitable commercials are stored in the device compared to a number of insertion points for commercials in the downloaded video.