System and method for interactive advertisement augmentation via a called voice connection

• US 8,924,254 B2
• Filed: 01/14/2014
• Issued: 12/30/2014
• Est. Priority Date: 09/18/2009
• Status: Expired due to Fees

• Current Assignee: Audionow Ip Holdings, Llc
• Original Assignee: Alpine Audio Now, Llc
• Inventors: Barbulescu, Marcel, Blutinger, Elan Joel, Bous, Joseph, Isaacson, Thomas M., Pollack, Jeffrey N.
• Primary Examiner(s): ISLAM, MOHAMMAD K
• Application Number:
  US14/154,960
• Publication Number:
  US 20140126706A1
• Time in Patent Office: 350 Days
• Field of Search: 379/67.1, 379/88.25, 455/412.1, 455/414.1, 705/14.4
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 11/00 Telephonic communication systems specially adapted for combination with other electrical systems

Abstract

Disclosed herein are systems, methods, and computer-readable storage devices for streaming data. The method includes presenting a data stream including an interactive communication and detecting feedback from the user in response to the interactive communication. If the feedback indicates a request to receive data associated with the interactive communication, the method includes buffering the data stream from a point in time associated with the feedback to yield a buffered data stream, connecting the user device to a commerce presence associated with the interactive communication temporarily and resuming playback of the buffered data stream to the user device following completion of the temporary communication between the user device and commerce presence.

Claims

1. A method comprising:

presenting, via a first communication link, a data stream from a server to a user device, the data stream comprising an interactive communication;

detecting, via a processor, feedback from a user via the user device in response to the interactive communication; and

if the feedback indicates a request to receive data associated with the interactive communication, performing steps comprising;

buffering the data stream from a point in time associated with the feedback to yield a buffered data stream;

connecting the user device to a commerce presence associated with the interactive communication via a second communication link to yield a temporary communication; and

resuming playback of the buffered data stream to the user device via the first communication link following completion of the temporary communication via the second communication link between the user device and the commerce presence.

2. The method of claim 1, wherein the data stream comprises one of an audio stream, a video stream and a still image having streaming audio.

3. The method of claim 1, wherein the commerce presence is one of a call center, a server, a person and an interactive voice response system.

4. The method of claim 1, wherein the interactive communication is an advertisement.

5. The method of claim 1, wherein one of the first communication link and the second communication link is a phone call.

6. The method of claim 1, further comprising superseding an advertisement in the first communication link in the data stream with a replacement advertisement selected from an advertisement database.

7. The method of claim 1, further comprising transmitting information about content of the interactive communication to the commerce presence prior to or while connecting the second communication link to the commerce presence.

8. The method of claim 1, wherein a user profile maintains user demographic information comprising at least one of age, race, gender, education level, health, economic status, geographic location, and religious affiliation and is used to select the interactive communication.

9. The method of claim 6, wherein superseding the advertisement further comprises detecting an advertisement identifier in the audio data stream and one of replacing, masking, inserting and augmenting the advertisement.

10. The method of claim of claim 9, wherein replacing the advertisement further comprises replacing the advertisement with a new advertisement of equal duration.

11. The method of claim 9, wherein replacing the advertisement further comprises replacing the advertisement with a new advertisement of different duration.

12. A system for streaming audio, the system comprising:

a processor; and

a non-transitory computer-readable storage medium storing instructions which, when executed by the processor, cause the processor to perform operations comprising;

presenting, via a first communication link, a data stream from a server to a user device, the audio stream comprising an interactive communication;

detecting, via a processor, feedback from a user via the user device in response to the interactive communication; and

if the feedback indicates a request to receive data associated with the interactive communication, performing steps comprising;

buffering the data stream from a point in time associated with the feedback to yield a buffered data stream;

connecting the user device to a commerce presence associated with the interactive communication via a second communication link to yield a temporary communication; and

resuming playback of the buffered data stream to the user device via the first communication link following completion of the temporary communication via the second communication link between the user device and the commerce presence.

13. The system of claim 12, wherein the data stream comprises one of an audio stream, a video stream and a still image having streaming audio.

14. The system of claim 12, wherein the commerce presence is one of a call center, a server, and an interactive voice response system.

15. The system of claim 12, wherein the non-transitory computer-readable storage medium stores further instructions which, when executed by the processor, cause the processor to perform operations further comprising:

transmitting user profile information to the commerce presence.

16. A computer-readable storage device storing a set of program instructions which, when executed by a processor, cause the processor to perform operations comprising:

communicating a data stream from an audio source to a user device via a first communication link, the data stream having an interactive communication;

receiving feedback from a user via the user device in response to the interactive communication;

buffering the data stream from a point in time associated with the feedback to yield a buffered data stream; and

connecting, via a second communication link, the user device with a commerce presence associated with the interactive communication.

17. The computer-readable storage device of claim 16, wherein the data stream comprises one of an audio stream, a video stream and a still image having streaming audio.

18. The computer-readable storage device of claim 16, wherein the commerce presence is one of a call center, a server, and an interactive voice response system.

19. The computer-readable storage device of claim 16, wherein the computer-readable storage device stores a further set of program instructions which, when executed by a processor, cause the processor to perform operations further comprising transmitting user profile information to the commerce presence.