Monetization of digital content contributions

• US 8,924,270 B2
• Filed: 05/05/2008
• Issued: 12/30/2014
• Est. Priority Date: 05/03/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Tran, Thai, Yasuda, Dean, Seth, Shashi, Lee, Aaron Kwong Yue, Liu, Zheng, Chastagnol, Franck, Strompolos, George
• Primary Examiner(s): Dixon, Thomas
• Assistant Examiner(s): CRANFORD, MICHAEL D
• Application Number:
  US12/115,512
• Publication Number:
  US 20080275763A1
• Time in Patent Office: 2,430 Days
• Field of Search: 705/35
• US Class Current: 705/35
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467

Abstract

Methods and system for admitting a content provider into a revenue sharing program are disclosed. In one embodiment, the method comprises receiving a request from a content provider to participate in the revenue sharing partner program and determining whether to invite the content provider based at least in part on infraction information associated with the content provider.

Claims

1. A computer implemented method for admitting a content provider into a revenue sharing program of a content hosting website, the method comprising:

receiving a request from a content provider to participate in the revenue sharing program in which the content provider receives revenue generated from an advertisement displayed with a content item provided by the content provider, the request identifying content information associated with the content provider;

responsive to receiving the request, using a computer to automatically determine whether to invite the content provider into the revenue sharing program based at least in part on a number of strikes received by the content provider and a final score of the content provider that indicates a value of the content provider to the content hosting website, the final score based at least in part on the content information; and

inviting the content provider into the revenue sharing program responsive to the determination.

2. The computer implemented method of claim 1, wherein the content hosting website comprises content items.

3. The computer implemented method of claim 2, wherein the content items includes video content.

4. The computer implemented method of claim 2, wherein the content items includes audio content.

5. The computer implemented method of claim 2, wherein the content items includes video content and audio content.

6. The computer implemented method of claim 2, wherein the content items includes a still image.

7. The computer implemented method of claim 1, wherein a strike is a copyright strike, the copyright strike indicating the content provider does not own content displayed in a content item.

8. The computer implemented method of claim 1, wherein a strike is a miscellaneous strike, the miscellaneous strike indicating the content provider included inappropriate content in a content item.

9. The computer implemented method of claim 1, wherein the content information is a number of content items owned by the content provider that have been uploaded to the content hosting website.

10. The computer implemented method of claim 1, wherein the final score is a sum of weighted sub-scores.

11. The computer implemented method of claim 10, wherein the sum of weighted sub-scores comprises a subscribers sub-score based at least in part on a number of subscribers to a channel associated with the content provider.

12. The computer implemented method of claim 10, wherein the sum of weighted sub-scores comprises a total number of views sub-score based at least in part on a total number of views of the content provider'"'"'s content items.

13. The computer implemented method of claim 10, wherein the sum of weighted sub-scores comprises a views sub-score based at least in part on a first adjusted total number of views of the content provider'"'"'s content items and a second adjusted total number of views of the content provider'"'"'s content items.

14. The computer implemented method of claim 10, wherein the sum of weighted sub-scores comprises an amount of content items sub-score based at least in part on the number of content items owned by the content provider that have been uploaded to the content hosting website.

15. The computer implemented method of claim 10, wherein the sum of weighted sub-scores comprises a channel views sub-score based at least in part on the number of views a channel of the content provider has received.

16. The computer implemented method of claim 10, wherein the sum of weighted sub-scores comprises a feedback sub-score based at least in part on a number of ratings a content provider'"'"'s content items have received.

17. The computer implemented method of claim 1 wherein determining whether to invite the content provider into the revenue sharing program further comprises:

comparing the final score to a final score threshold; and

denying the content provider entry into the revenue sharing program responsive to the final score being less than the final score threshold.

18. The computer implemented method of claim 1 wherein determining whether to invite the content provider into the revenue sharing program further comprises:

comparing the final score to a final score threshold;

comparing the number of strikes to a strike threshold; and

inviting the content provider into the revenue sharing program responsive to the final score being greater than the final score threshold and the number of strikes received by the content provider being less than the strike threshold.

19. The computer implemented method of claim 18 further comprising:

denying the content provider from the revenue sharing program responsive to the number of strikes received by the content provider being greater than the strike threshold.

20. The computer implemented method of claim 18 further comprising:

analyzing a length of elapsed time since a strike was issued responsive to the number of strikes received by the content provider being less than a second threshold that is less than the strike threshold; and

denying the content provider from the revenue sharing program responsive to the length of elapsed time being less than a predefined time threshold.

21. The computer implemented method of claim 18 further comprising:

determining a percentage of content items from a plurality of content items that are determined original content items;

inviting the content provider into the revenue sharing program responsive to the percentage being greater than an originality threshold; and

denying the content provider into the revenue sharing program responsive to the percentage being less than the originality threshold.

22. A computer implemented method for determining whether a content item should be used to generate revenue on a content hosting website, the method comprising:

receiving a monetization request to enable a content item associated with a content provider to generate revenue;

comparing the content item to a reference content item to determine an originality of the content item;

using a computer to automatically determine whether to grant the monetization request based at least in part on the originality of the content item and an amount of time the content provider has been part of a revenue sharing program in which the content provider receives revenue generated from advertisements displayed with content items provided by the content provider; and

updating an account record for the content item to indicate a monetized status of the content item responsive to the originality of the content item and the amount of time the content provider has been part of the revenue sharing program.

23. The computer implemented method of claim 22, wherein the content item includes video content.

24. The computer implemented method of claim 22, wherein the content item includes audio content.

25. The computer implemented method of claim 22, wherein the content item includes video and audio content.

26. The computer implemented method of claim 22, wherein the content item includes a still image.

27. The computer implemented method of claim 22, wherein receiving a monetization request is for a content item that is being uploaded to the content hosting website.

28. The computer implemented method of claim 22, wherein receiving a monetization request is for a content item that is already uploaded to the content hosting website.

29. The computer implemented method of claim 22, wherein a statement of originality is an explanation of a source of the content comprised in the content item.

30. The computer implemented method of claim 22, wherein determining whether to grant the monetization request further comprises analyzing the statement of originality.

31. The computer implemented method of claim 22, wherein determining whether to grant the monetization request further comprises:

determining an amount of strikes the content provider has received since becoming part of the revenue sharing program and an amount of feedback information related to the content item.

32. The computer implemented method of claim 22, wherein determining whether to grant the monetization request further comprises:

granting the monetization request responsive to the content provider having been part of the revenue sharing program longer than a first length of time.

33. The computer implemented method of claim 31 wherein determining an amount of strikes the content provider has received further comprises:

comparing the amount of strikes to a strike threshold;

denying the monetization request responsive to the amount of strikes being greater than the strike threshold and removing the content item from the content hosting website.

34. The computer implemented method of claim 31 wherein determining an amount of strikes the content provider has received further comprises:

comparing feedback information to a feedback threshold; and

granting the monetization request responsive to the feedback information being above a feedback threshold.

35. The computer implemented method of claim 34, wherein the feedback information includes a number of views the content item has received.

36. The computer implemented method of claim 34, wherein the feedback information includes an average rating of the content item.

37. A computer implemented method for determining whether a content item should be used to generate revenue on a content hosting website, the method comprising:

receiving a monetization request to enable a content item associated with a content provider to generate revenue;

determining whether the content provider has previously provided content that has been monetized;

responsive to the content provider having previously provided content that has been monetized, using a computer to determine whether to grant the monetization request automatically;

responsive to a determination not to grant the monetization request automatically, using the computer to;

compare the content item to a reference content item to determine an originality of the content item; and

grant the monetization request based at least in part on the originality of the content item and an amount of time the content provider has been part of a revenue sharing program in which the content provider receives revenue generated from advertisements displayed with content items provided by the content provider.

38. A computer implemented method for receiving shared revenue associated with a monetized content item shown on a content hosting site, the method comprising:

displaying the monetized content item in conjunction with a web advertisement, the monetized content item received from a content provider, the content provider admitted into a revenue sharing program in which the content provider receives revenue generated from advertisements displayed with content items provided by the content provider;

generating revenue based at least in part from the web advertisement displayed in conjunction with the monetized content item; and

using a computer to share a first portion of the revenue with the content provider and a second portion with the content hosting site.

39. The computer implemented method of claim 38, wherein the content item includes video.

40. The computer implemented method of claim 38, wherein the content item includes audio.

41. The computer implemented method of claim 38, wherein the content item includes video and audio.

42. The computer implemented method of claim 38, wherein the content item includes still images.

43. The computer implemented method of claim 38, wherein displaying the monetized content item in conjunction with a web advertisement comprises displaying the web advertisement adjacent to the monetized content item.

44. The computer implemented method of claim 38, wherein displaying the monetized content item in conjunction with a web advertisement comprises displaying the web advertisement in a separate web page.

45. The computer implemented method of claim 38, wherein displaying the monetized content item in conjunction with a web advertisement comprises displaying the monetized content item in a display region and displaying the web advertisement in the display region in a manner that does not obstruct the content comprised in the monetized content item.

46. The computer implemented method of claim 38, wherein displaying the monetized content item in conjunction with a web advertisement comprises displaying the web advertisement in a display region prior to displaying the monetized content item in the display region.

47. The computer implemented method of claim 38, wherein displaying the monetized content item in conjunction with a web advertisement comprises displaying the web advertisement in a display region after displaying the monetized content item in the display region.

48. The computer implemented method of claim 38, wherein generating revenue based at least in part the web advertisement displayed in conjunction with the monetized content item comprises receiving a view of the web advertisement by a user of the content hosting site.

49. The computer implemented method of claim 38, wherein generating revenue based at least in part the web advertisement displayed in conjunction with the monetized content item comprises receiving a click of the web advertisement by a user of the content hosting site.

50. The computer implemented method of claim 38, further comprising:

determining a number of views that the web advertisement displayed in conjunction with the monetized content item received from users of the content hosting site;

determining a rate per view associated with the content provider; and

calculating the revenue generated by the web advertisement based on the number of views and the rate per view.

51. The computer implemented method of claim 38, further comprising:

determining a number of clicks that the web advertisement displayed in conjunction with the monetized content item received from users of the content hosting site;

determining a rate per click associated with the content provider; and

calculating the revenue generated by the web advertisement based on the number of clicks and the rate per click.

52. The computer implemented method of claim 38, wherein sharing a first portion of the revenue with the content provider and a second portion to the content hosting site comprises distributing a percentage of the revenue to the content provider and a remaining percentage to the content hosting site.

53. A computer program product for admitting a content provider into a revenue sharing program of a content hosting website, comprising a non-transitory computer-readable medium containing computer program code for controlling a process to perform a method comprising:

receiving a request from a content provider to participate in the revenue sharing program in which the content provider receives revenue generated from an advertisement displayed with a content item provided by the content provider, the request identifying content information associated with the content provider;

responsive to receiving the request, using a computer to automatically determine whether to invite the content provider into the revenue sharing program based at least in part on a number of strikes received by the content provider and a final score of the content provider that indicates a value of the content provider to the content hosting website, the final score based at least in part on the content information; and

inviting the content provider into the revenue sharing program responsive to the determination.

54. A computer program product for determining whether a content item should be used to generate revenue on a content hosting website, comprising a non-transitory computer-readable medium containing computer program code for controlling a process to perform a method comprising:

receiving a monetization request to enable a content item associated with a content provider to generate revenue;

comparing the content item to a reference content item to determine an originality of the content item;

using a computer to automatically determine whether to grant the monetization request based at least in part on the originality of the content item and an amount of time the content provider has been part of a revenue sharing program in which the content provider receives revenue generated from advertisements displayed with content items provided by the content provider; and

updating the an account record for the content item to indicate a monetized status of the content item responsive to the originality of the content item and the amount of time the content provider has been part of the revenue sharing program.

55. A computer program product method for determining whether a content item should be used to generate revenue on a content hosting website, comprising a non-transitory computer-readable medium containing computer program code for controlling a process to perform a method comprising:

receiving a monetization request to enable a content item associated with a content provider to generate revenue;

determining whether the content provider has previously provided content that has been monetized;

responsive to the content provider having previously provided content that has been monetized, using a computer to determine whether to grant the monetization request automatically;

responsive to a determination not to grant the monetization request automatically, using the computer to;

compare the content item to a reference content item to determine an originality of the content item; and

grant the monetization request based at least in part on the originality of the content item and an amount of time the content provider has been part of a revenue sharing program in which the content provider receives revenue generated from advertisements displayed with content items provided by the content provider.

56. A computer program product method for receiving shared revenue associated with a monetized content item shown on a content hosting site, comprising a non-transitory computer-readable medium containing computer program code for controlling a process to perform a method comprising:

displaying the monetized content item in conjunction with a web advertisement, the monetized content item received from a content provider admitted into a revenue sharing program in which the content provider receives revenue generated from advertisements displayed with content items provided by the content provider;

generating revenue based at least in part from the web advertisement displayed in conjunction with the monetized content item; and

using a computer to share a first portion of the revenue with the content provider and a second portion with the content hosting site.

57. A system for admitting content providers into a revenue sharing program of a content hosting website, the system comprising:

a computer processor;

a non-transitory computer-readable storage medium storing executable code, the code when executed by the computer processor performs steps comprising;

receiving a request from a content provider to participate in the revenue sharing program in which the content provider receives revenue generated from an advertisement displayed with a content item provided by the content provider, the request identifying content information associated with the content provider;

responsive to receiving the request, automatically determining whether to invite the content provider to participate in the revenue sharing program based at least in part on a number of strikes received by the content provider and a final score of the content provider that indicates a value of the content provider to the content hosting website, the final score based at least in part on the content information; and

inviting the content provider into the revenue sharing program responsive to the determination.