Methods and apparatus for monitoring the insertion of local media content into a program stream
First Claim
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1. A method for identifying locally inserted media, the method comprising:
- monitoring a primary media signal at a consumer location, the primary media signal carrying at least one of audio or video;
after local media has been spliced into the primary media signal, by a first device at the consumer location to generate a modified media signal, analyzing the modified media signal at a second device at the consumer location to detect insertion of the local media into the modified media signal, the local media carrying at least audio or video to be presented by a media presentation device at the consumer location, wherein the first device is separate from the second device; and
responsive to detecting that the local media has been spliced into the primary media signal, transforming the modified media signal into a tagged signal by inserting identification data, identifying the local media, into the modified media signal after the local media has been inserted into the primary media signal, the identification data indicating that the local media was spliced into the primary media signal after the primary media signal was received at the consumer location.
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Abstract
Methods and apparatus for monitoring locally inserted media content are disclosed. A disclosed method includes obtaining identification data and inserting the identification data in the media content after the media content has been received at a media consumption location. Another disclosed method includes receiving media content before the media content is output by a consumer receiving device and monitoring the received media content. Monitoring the received media content may include extracting signatures from the received media content and transmitting the extracted signatures to another location.
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Citations
35 Claims
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1. A method for identifying locally inserted media, the method comprising:
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monitoring a primary media signal at a consumer location, the primary media signal carrying at least one of audio or video; after local media has been spliced into the primary media signal, by a first device at the consumer location to generate a modified media signal, analyzing the modified media signal at a second device at the consumer location to detect insertion of the local media into the modified media signal, the local media carrying at least audio or video to be presented by a media presentation device at the consumer location, wherein the first device is separate from the second device; and responsive to detecting that the local media has been spliced into the primary media signal, transforming the modified media signal into a tagged signal by inserting identification data, identifying the local media, into the modified media signal after the local media has been inserted into the primary media signal, the identification data indicating that the local media was spliced into the primary media signal after the primary media signal was received at the consumer location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of identifying locally inserted media, comprising:
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after a portion of locally inserted media has been spliced into a primary media signal by a first device at a consumer location to generate a modified media signal, analyzing the modified media signal at a second device at the consumer location to determine that a portion of the modified media signal is locally inserted media, the locally inserted media comprising at least one of audio or video to be presented by a media presentation device at the consumer location, wherein the first device is separate from the second device; and based on the determination that the locally inserted media was spliced into the primary media signal, inserting a tag in the modified media signal indicating that the portion of the modified media signal is locally inserted media that was spliced into the primary media signal after the primary media signal was broadcast. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. An apparatus for identifying locally inserted media, the apparatus comprising:
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a tag detector to monitor a modified media signal at a consumer location, the modified media signal generated at a first device and, comprising local media spliced into a primary media signal, the modified media signal carrying at least one of audio or video, the tag detector to detect an identification tag associated with the modified media signal; at least one of an inherent data detector to detect inherent data associated with the modified media signal or a transition detector to detect a transition between at least two segments of the modified media signal; and an analyzer to indicate that a segment of the modified media signal is local media when at least one of the tag detector, the inherent data detector, or the transition detector indicates that the segment is local media that has been spliced into the primary media signal, the local media carrying at least audio or video to be presented by a media presentation device at the consumer location, the at least one of the tag detector, the inherent data detector, or the transition detector to operate on the modified media signal after the local media has been spliced into the primary media signal at the consumer location, wherein the apparatus is separate from the first device. - View Dependent Claims (30, 31, 32, 33, 34, 35)
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Specification