Systems and methods for providing online advertisements

• US 8,929,718 B2
• Filed: 09/14/2011
• Issued: 01/06/2015
• Est. Priority Date: 09/14/2011
• Status: Active Grant

• Current Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Original Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Inventors: Griffin, Brian, Goldstein, Glenn, Huss, Brian, Rush, Colleen Fahey
• Primary Examiner(s): Tran, Thai
• Assistant Examiner(s): SMITH, STEPHEN R
• Application Number:
  US13/232,302
• Publication Number:
  US 20130064524A1
• Time in Patent Office: 1,210 Days
• US Class Current: 386/262
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A computer-implemented method for providing online advertising is provided. The method includes providing, by a video delivery module, online video content to a user and maintaining, by a tracking module, a content consumption counter tracking an amount of time the user has watched the video content. The method also includes preventing, by a blocking module, the user from controlling playback of the video content if the content consumption counter satisfies a time characteristic. The method further includes providing, by an advertisement delivery module, a portion of an advertisement section to the user during the preventing. The duration of the portion of the advertisement section is dependent on the time characteristic.

Claims

1. A computer-implemented method for providing online advertising, the method comprising:

providing, by a video delivery module, online video content to a user, the video content comprising a plurality of video content sections interspersed among a plurality of advertisement sections in a schedule lineup;

maintaining, by a tracking module, a content consumption counter tracking an amount of time the user has watched the video content, the content consumption counter tracking a cumulative amount of time the user has watched the video content over at least two of the video content sections;

preventing, by a blocking module, the user from controlling playback of the video content if the content consumption counter satisfies a time characteristic; and

providing, by an advertisement delivery module, a portion of an advertisement section to the user during the preventing, wherein a duration of the portion of the advertisement section is dependent on the time characteristic.

2. The method of claim 1 wherein the preventing further comprises preventing the user from moving from a current video section to a next video section.

3. The method of claim 2 wherein the advertisement section is immediately before the next video content section in a schedule lineup.

4. The method of claim 1 further comprising resetting the content consumption counter when the portion of the advertisement section has been viewed by the user.

5. The method of claim 1 further comprising allowing the user to control playback of the video content if the content consumption counter is less than 60 seconds.

6. The method of claim 1 wherein allowing the user to control playback comprises allowing the user to move to another video content section or advertisement section.

7. The method of claim 1 wherein the time characteristic comprises 60 to 179 seconds of video content viewing time and the duration of the portion of the advertisement section is 60 seconds.

8. The method of claim 1 wherein the time characteristic comprises 180 to 359 seconds of video content viewing time and the duration of the portion of the advertisement section is 120 seconds.

9. The method of claim 1 wherein the time characteristic comprises greater than 360 seconds of video content viewing time and the duration of the portion of the advertisement section is 180 seconds.

10. A computer-implemented method for providing online advertising, the method comprising:

providing, by a video delivery module, online video content to a user, the video content comprising a plurality of video content sections interspersed among a plurality of advertisement sections in a schedule lineup;

maintaining, by a tracking module, a content consumption counter tracking an amount of time the user has watched the video content, the content consumption counter tracking a cumulative amount of time the user has watched the video content over at least two of the plurality of video content sections;

receiving, by a receiver module, an input from the user to advance from a current video content section to a next video content section;

providing, by an advertisement delivery module, at least a portion of an advertisement section to the user before advancing to the next video content section if the content consumption counter satisfies a time characteristic, wherein a duration of the portion of the advertisement section is dependent on the time characteristic; and

resetting, by the tracking module, the content consumption counter when the advertisement section has been viewed by the user.

11. The method of claim 10 further comprising allowing the user to advance to the next video content section without providing the portion of the advertisement section if the content consumption counter is less than 60 seconds.

12. The method of claim 10 wherein the time characteristic comprises 60 to 179 seconds of video content viewing time and the duration of the portion of the advertisement section is 60 seconds.

13. The method of claim 10 wherein the time characteristic comprises 180 to 359 seconds of video content viewing time and the duration of the portion of the advertisement section is 120 seconds.

14. The method of claim 10 wherein the time characteristic comprises greater than 360 seconds of video content viewing time and the duration of the advertisement section is 180 seconds.

15. The method of claim 10 further comprising preventing the user from advancing to the next video content section when the advertisement section is being provided to the user.

16. The method of claim 10 wherein the advertisement section is immediately before the next video content section in the schedule lineup.

17. A system for providing online advertising, the system comprising:

a video delivery module for providing online video content to a user, the video content comprising a plurality of video content sections interspersed among a plurality of advertisement sections in a schedule lineup;

a content consumption counter for tracking an amount of time the user has watched the video content, the content consumption counter tracking a cumulative amount of time the user has watched the video content over at least two of the video content sections;

a blocking module for preventing the user from controlling playback of the video content if the content consumption counter satisfies a time characteristic; and

an advertisement delivery module for providing at least a portion of an advertisement section to the user during the preventing, wherein a duration of the at least a portion of the advertisement section is dependent on the time characteristic.

18. A computer program product, tangibly embodied in a non-transitory computer readable medium, for providing online advertising, the computer program product including instructions being operable to cause data processing apparatus to:

provide online video content to a user, the video content comprising a plurality of video content sections interspersed among a plurality of advertisement sections in a schedule lineup;

maintain a content consumption counter tracking an amount of time the user has watched the video content, the content consumption counter tracking a cumulative amount of time the user has watched the video content over at least two of the video content sections;

prevent the user from controlling playback of the video content if the content consumption counter satisfies a time characteristic; and

provide at least a portion of an advertisement section to the user during the preventing, wherein a duration of the at least a portion of the advertisement section is dependent on the time characteristic.