Pervasive symbiotic advertising system and methods therefor

• US 8,930,238 B2
• Filed: 02/21/2008
• Issued: 01/06/2015
• Est. Priority Date: 02/21/2008
• Status: Expired due to Fees

• Current Assignee: Institute For Information Technology Advancement, International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Coffman, Daniel M., McFaddin, Herbert S., Narayanaswami, Chandrasekhar, Soroker, Danny
• Primary Examiner(s): Maguire, Lindsay M.
• Application Number:
  US12/034,700
• Publication Number:
  US 20090216606A1
• Time in Patent Office: 2,511 Days
• Field of Search: 705/14.57, 705/14.58, 705/14.64, 705/14.65, 705/14.66, 705/14.67
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An advertising system and methods, including an ad service that one of generates, presents and receives information pertaining to an ad presentation, an ad presentation output device that outputs the ad presentation at a presentation location, a user response receiver at the ad service that receives a user response transmitted from a mobile device based on the ad presentation at the presentation location, an ad service transmitter that transmits an executable object to a target device specified in the user response, wherein the target device includes a memory and a processor for executing the executable object to provide a service to the user on the target device, wherein the service is modified based on information one of accessed and determined by the executable object on the target device.

Claims

1. An advertising system, comprising:

a response receiver configured to receive a response from a mobile user device to an ad presentation, said response comprising user information and an ad identifier; and

an ad service transmitter that transmits an executable object to said mobile user device, said executable object providing a service on said mobile user device that is modified by said user information,

wherein said mobile user device includes a memory and a processor for executing said executable object to provide said service on said mobile user device,

wherein said service comprises an executable object configured to complete a user'"'"'s purchase of goods and services in an online transaction,

wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and

wherein said modified service ID code is transmitted to the ad service transmitted upon the user'"'"'s purchase of goods and services.

2. The advertising system according to claim 1, further comprising an ad presentation output device to output said ad presentation, said ad presentation output device comprising one of a video output device and an audio output device.

3. The advertising system according to claim 1, wherein said ad identifier includes an ad presentation ID that the mobile user device includes in said response.

4. The advertising system according to claim 3, wherein said ad presentation ID code is wirelessly transmitted via an ad presentation ID transmitter to said mobile user device and includes one of an ID code and an ad graphic that identifies a specific ad presentation to said mobile device.

5. The advertising system according to claim 1, wherein said response is transmitted by one of:

a wireless local area network protocol;

a wireless personal area network protocol; and

a near field communication protocol.

6. The advertising system according to claim 1, wherein said response is transmitted via a cellular communication network in one of a telephone call and a short message service (SMS).

7. The advertising system according to claim 1, wherein said mobile user device comprises one of said mobile user device, another mobile user device, and a computer connected to a network.

8. The advertising system according to claim 1, wherein said user information comprises at least one of:

user profile information one of stored on said mobile user device and transmitted in said response by said mobile user device;

user profile information one of stored in a remote location and retrieved from said remote location based on information one of stored in said mobile user device and transmitted in said response by said mobile user device; and

a user input on said mobile user device given in response to executing said executable object.

9. The advertising system according to claim 1, wherein said service further comprises:

a coupon to be used in purchasing one of goods and services;

an executable program;

one of a location finding and a direction providing service; and

a connection to and use of a data providing service.

10. The advertising system according to claim 1, wherein said service is further modified based on at least one of:

one of hardware and software capabilities of said mobile user device;

external hardware connected to said mobile user device;

an external device registered for communication with said mobile user device;

a status of communication of said external device with said mobile user device; and

a determined location of said mobile user device.

11. The advertising system according to claim 1, wherein said executable code is customized for a specific user.

12. A method of operating an advertising system, said method comprising:

receiving a response to an ad presentation from a mobile user device, wherein said response comprises user information and an ad identifier;

generating an executable object based on said received said ad identifier, wherein said executable object provides a service on said mobile user device that is modified by said user information; and

transmitting said executable object to said mobile user device to provide said service,

wherein said service comprises an executable object configured to complete a user'"'"'s purchase of goods and services in an online transaction,

wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and

wherein said modified service ID code is transmitted to the ad service transmitted upon the user'"'"'s purchase of goods and services.

13. The method of operating an advertising system according to claim 12, further comprising modifying said provided service, said modifying comprising at least one of:

retrieving user profile information one of stored on said mobile user device and transmitted in said response by said mobile user device;

retrieving user profile information stored in a remote location based on information one of stored in said mobile user device and transmitted in said response by said mobile user device; and

receiving an input on said mobile user device by a user in response to executing said executable object.

14. The method of operating an advertising system according to claim 13, further comprising:

transmitting said modified service from said mobile user device to one of another mobile user device and a networked computing device.

15. The method of operating an advertising system according to claim 12, further comprising outputting said ad presentation by outputting on one of a video output device and an audio output device at an ad presentation location.

16. The method of operating an advertising system according to claim 15, wherein said outputting said ad presentation further comprises outputting one of:

a single ad presentation on a plurality of ad presentation output devices;

a plurality of simultaneous ad presentations on a single ad presentation output device;

a user specific ad presentation based on user profile information transmitted from said mobile user device; and

an ad presentation ID that identifies a specific ad presentation.

17. The method of operating an advertising system according to claim 12, further comprising:

transmitting said provided service from said mobile user device to one of another mobile user device and a networked computing device.

18. The method of operating an advertising system according to claim 12, wherein service further comprises a coupon datum containing specific terms and time frames in which a purchase of an advertised product results in a price discount.

19. The method of operating an advertising system according to claim 12, wherein service further comprises a direction finding service that assists a user in finding locations or sources for the advertised product.

20. The method of operating an advertising system according to claim 12, wherein service further comprises transmitting data related to a user'"'"'s purchase of goods and services to completing a point of sale (POS) transaction.

21. A method of operating an advertising system, said method comprising:

receiving a response from a target device based on an ad presentation at a presentation location, said response comprising user information and an ad identifier;

generating and transmitting an executable object to the target device; and

providing a service to said target device by executing said executable object on a processor at said target device,

wherein said service provided to said user is provided based on said user information and at least one of;

data regarding said target device;

an input received on said target device;

a hardware configuration of said target device;

a software configuration of said target device;

a communication device registered with and a status of communication with said target device; and

a determined location of said target device,

wherein said service comprises an executable object configured to complete a user'"'"'s purchase of goods and services,

wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and

wherein said modified service ID code is transmitted to the ad service transmitted upon the user'"'"'s purchase of goods and services.

22. The method of operating an advertising system according to claim 21, further comprising:

receiving ad transaction data when a transaction is made via said target device as a result of said provided service.

23. The method of operating an advertising system according to claim 21, wherein said providing said service to said user further comprises:

modifying said provided service based on information received from said target device before receiving said response.

24. The method of operating an advertising system according to claim 21, wherein said providing said service to said target device further comprises:

modifying said provided service based on information received in said response from said target device.

25. The method of operating an advertising system according to claim 21, wherein said providing said service further comprises:

modifying said provided service based on information on said target device.

26. The method of operating an advertising system according to claim 21, wherein said providing said service further comprises:

modifying said provided service based on receiving information regarding said target device.

27. A non-transitory computer-readable storage medium tangibly embodying a program of machine-readable instructions executable by a digital processing apparatus to perform operations supporting a method of operating an advertising system, the operations comprising:

receiving a response from a target device based on said ad presentation;

generating and transmitting an executable object to said mobile device specified in said response;

providing a service to said target device by executing said executable object on a processor at said target device; and

modifying said service on said target device based on user information and ad information accessed and determined by said executable object on said target device,

wherein said service comprises an executable object configured to complete a user'"'"'s purchase of goods and services,

wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and

wherein said modified service ID code is transmitted to the ad service transmitted upon the user'"'"'s purchase of goods and services.