Distributed content exchange and presentation system

• US 8,930,239 B2
• Filed: 12/29/2005
• Issued: 01/06/2015
• Est. Priority Date: 03/23/2005
• Status: Expired due to Fees

• Current Assignee: Douglas Ashbaugh
• Original Assignee: Douglas Ashbaugh
• Inventors: Ashbaugh, Douglas
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US11/887,131
• Publication Number:
  US 20090313116A1
• Time in Patent Office: 3,295 Days
• Field of Search: 707/708
• US Class Current: 705/14.73
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An Internet-oriented advertising exchange controller presents website content in a plurality of frames as well as support search criteria and other flexible forms of inventory formatting and delivery. Applications include Internet protocol request coordination or relay, cooperative frame based or interstitial advertising, and support for a local search or dataless metasearch system. The controller operates in a cookieless environment, has logic to protect advertiser'"'"'s investment from AutoSurf equivalent systems, and protects against other inappropriate stimuli including denial of service or IP blast attacks. As such, an advertiser'"'"'s credits are affected only by human stimuli. Communication with and among exchange controllers for sharing or delivering information about inventory occurs by a number of protocols with optional encryption. The controller provides a foundation for a robust, advertiser protective, web based advertising and network search system with economic support by use of unstoppable framesets, and ultimately frame-based advertising and presentation methods.

Claims

1. A method for advertising via the Internet or an equivalent private network on a browsing device in conjunction with requested content, comprising:

in response to a request to display said content, delivering a frameset stream to a receptive rendering device therein divide a display area on said device into a plurality of frames;

retrieving the requested content from a content server and displaying said content in one of said frames; and

retrieving advertising from an advertising server and displaying said advertising in another one of said frames, which is dedicated to displaying only advertisements;

wherein the frames having the requested content and having the advertising are each directly associated only with an exchange controller.

2. The method of claim 1, wherein said browsing device is an HTML (Hypertext Markup Language), or XHTML (Extensible Hypertext Markup Language), or XML (Extensible Markup Language) presentation descriptive language capable rendering device that has a display area and supports rendering of web documents containing language equivalent frameset and frame tags.

3. The method of claim 1, wherein said content server or said advertising server is respectively associated with an IP (Internet Protocol) address as determined by DNS (Dynamic Name System) resolution of the respective unique, symbolic domain name on the network.

4. The method of claim 1, wherein said display area is divided into three frames, in which requested content is displayed in a first one of said frame, said advertising is displayed in a second one of said frames, and a third one of said frames comprises a navigation frame that enables a user to selectively display the content in said that is first frame or the advertising in said second frame.

5. An exchange controller comprising a processor that is accessible via a network, and non-transitory computer memory that retains data and metadata about websites and their respective owner advertisers, and non-transitory memory that store one more machine instructions, which when invoked, cause the exchange controller to generate a response to a stimulus that includes a request for desired information about said websites and their owner advertisers;

wherein the non-transitory memory also stores one more machine instructions, which when implemented, cause said exchange controller to generate the response information by;

generating said information in the form of a document, including at least a frameset defining a plurality of frames to be rendered within a requesting device'"'"'s display area;

causing the requesting device to retrieve requested content from a content server and to retrieve an advertisement from an advertising server, which are accessible via the Internet; and

causing the requesting device to display said advertisement within a frame in a frameset, the frame that displays the advertisement only displaying advertisements;

in Hypertext Markup Language code of the frameset, only Uniform Resource Locators of the exchange controller are directly associated only with the frames of the frameset that have the advertisement and the requested content.

6. The exchange controller of claim 5, wherein the exchange controller comprises a computer readable medium storing instructions for interpreting a set of content selection stimuli including at least one or more of real or virtual:

ad type or class, topics of interest, anticipated mood of a surfer that would be serviced by the website or its related content, superstition characteristics of the surfer, characteristic of the surfer, language, religion, organization, virtual plane, galaxy, planet, hemisphere, continent, country, region, district, state county, city, town, subdivision, or neighborhood, complex or building, address, telephone calling code for country, area code within country, postal code, phone number, keywords or random string patterns, string patterns within the description, string patterns within the content, string patterns within the metadata, string patterns within the Uniform Resource Locator, string patterns within the title, latitude, longitude, stock market symbol, company size, company revenue, company standardized industry code, desired audience, time delta from Greenwich Mean Time, website hosting server performance and reliability characteristics, global ranking or member rating, and/or which has one or more blogs, has one or more forums, has one or more Really Simple Syndication feeds, has one or more applications available, has video, has audio, has multimedia, has public domain content or rights, has noise, has disconnected or alternate ads, has virtual reality capabilities or controls, has three dimensional visualizations, by resale rights or other shared or transferable or conveyable rights, is dynamic or static, is non-adult safe or not, by minimum age, by maximum age, by intended audience, string patterns within captured blog or forum data.

7. The exchange controller of claim 5, wherein the exchange controller comprises a computer readable medium storing instructions for offering an option to advertisers, through an interface, to specify advertising inventory in the form of criteria fulfilling ad metadata, that includes abbreviated ad content.

8. The exchange controller of claim 7, wherein the stimulus to the exchange controller is a Uniform Resource Locator with arguments representing the content selection stimuli.

9. The exchange controller of claim 5, wherein the advertisers are selected for aid placement based on criteria received with a request associated with the stimulus.

10. The exchange controller of claim 5, wherein the exchange controller comprises a computer readable medium storing instructions for causing stimuli to be redirected via transmission to an alternate exchange controller when appropriate content based on stimuli received is not found on the exchange controller.

11. The exchange controller of claim 5, wherein the exchange controller comprises a computer readable medium storing instructions for blocking stimuli that stimulates the exchange server at a rate greater than a predetermined threshold.

12. The exchange controller of claim 5, further containing instructions to sense and protect advertisers credits from nefarious stimuli including Internet Protocol Blast attacks, AutoSurf activity, and Click Fraud.

13. The exchange controller of claim 5, wherein the exchange controller comprises a computer readable medium storing instructions for preventing the charging of, or deduction of credits of an advertiser unless having received a request containing proper credentials.

14. The exchange controller of claim 13, wherein in the instructions, the proper credentials are provided when a root source of stimuli is indicated to be a human being.

15. The exchange controller of claim 5, wherein the exchange controller comprises a computer readable medium storing instructions for providing an advertiser with an option to gain credits for presenting other advertiser'"'"'s advertising inventory as second data.

16. The exchange controller of claim 5, wherein the exchange controller comprises a computer readable medium storing instructions for charging credits to an advertiser for presenting said advertiser'"'"'s advertising inventory.

17. The exchange controller of claim 5, wherein said exchange controller selects a placement of ads or improves the placement of the ads according to one or more predetermined criteria of preferences of locations for ads, based on a set of content selection stimuli, the ads derived from advertising inventory for advertisers that select an option of a consumption of additional credits as a reward for the improved placement of the ads.

18. The exchange controller of claim 5, wherein said exchange controller redefines response data that relates to cosmetic details of a presentation when said data is interpreted by a traditional browsing device, by digesting and parsing a remotely located control plan that indicates to the controller response goals of ad types, ad orientation, ad quantities, or use of local or remote document templates.

19. The exchange controller of claim 18, wherein said remotely located control plan and all related document templates for search response presentation data are located on any content server domain and referenced by use of a standard Uniform Resource Locator that is digested by the exchange controller and providing an option to a third party to reprogram and recustomize an end-user search interface or search results presented.

20. The exchange controller of claim 5, wherein said exchange controller accepts initial arguments as part of the stimuli from a referring Uniform Resource Locator that determines a set of a referrer'"'"'s affiliate IDs related to any Internet domain set and providing an option to the exchange controller to dynamically override advertising inventory Uniform Resource Locators by switching the referrers'"'"' IDs by replacement of previously existing IDs within advertising inventory Uniform Resource Locator strings of non-paid-for advertising inventory, including replicated affiliate website Uniform Resource Locators, for a final presentation in a search results response data.

21. The exchange controller of claim 5, wherein said exchange controller contains an ad distribution algorithm that operates in a time based reverse order of last ad content presented when making a selection for ad content for next presentation, ensuring that all advertisers inventory are eventually displayed.

22. The exchange controller of claim 5, wherein said exchange controller eliminates redundant simultaneous displays of duplicated replicated affiliate websites by storing a normalized base domain name, or form, for each website in a separate field of a lookup table for later processing, wherein a solution set for ads to be presented is expected to contain distinctly unique normalized base domain names within a response dataset and therein ultimately causes unique ads to be presented.

23. The exchange controller of claim 5, wherein said exchange controller provides a search medium for data to be subsected by a virtual named plane that provides a selection of content sources from advertising inventory for those content sources that indicate they exist within the virtual named plane.

24. The exchange controller of claim 5, further containing instructions providing an option to advertisers to append arguments representing end-user related human characteristics and environmental control information to the Uniform Resource Locators of advertisers during ad formatting for enhancing end-user experience.