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Distributed content exchange and presentation system

  • US 8,930,239 B2
  • Filed: 12/29/2005
  • Issued: 01/06/2015
  • Est. Priority Date: 03/23/2005
  • Status: Expired due to Fees
First Claim
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1. A method for advertising via the Internet or an equivalent private network on a browsing device in conjunction with requested content, comprising:

  • in response to a request to display said content, delivering a frameset stream to a receptive rendering device therein divide a display area on said device into a plurality of frames;

    retrieving the requested content from a content server and displaying said content in one of said frames; and

    retrieving advertising from an advertising server and displaying said advertising in another one of said frames, which is dedicated to displaying only advertisements;

    wherein the frames having the requested content and having the advertising are each directly associated only with an exchange controller.

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