Systems and methods for deterring traversal of domains containing network resources

• US 8,930,437 B2
• Filed: 07/05/2010
• Issued: 01/06/2015
• Est. Priority Date: 10/05/2009
• Status: Active Grant

• Current Assignee: Tynt Multimedia, Inc. (33Across, Inc.)
• Original Assignee: Tynt Multimedia, Inc. (33Across, Inc.)
• Inventors: Ball, Derek, Foster, Dayton, MacKenzie, R. Allan, Wan, Xiaomeng
• Primary Examiner(s): DAILEY, THOMAS J
• Application Number:
  US12/830,431
• Publication Number:
  US 20110082897A1
• Time in Patent Office: 1,646 Days
• Field of Search: 709/202, 709/224, 715/205
• US Class Current: 709/202
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 11/3495 for systems
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: G06F 15/173 using an interconnection network, e.g. matrix, shuffle, pyramid, star, snowflake
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

The present invention provides for a novel method and system for the monitoring of actions by users likely to precede said user leaving the domain of a network resource. Also provided for is a method and system for the deterring users from leaving the domain of a network resource, a method and system for increasing user traffic to a network resource and a method and system for monitoring trends within a population using network resources.

Claims

1. A system for monitoring events that increase the likelihood that a user of a network resource will depart from a domain associated with the network resource, the system comprising:

a first computing system resident in a first network domain that maintains content accessible by a plurality of users of the first network domain;

a second computing system configured to determine an occurrence of an event that precedes a transition of a user from the first network domain to a second network domain; and

an agent provided to a user device including a browser and operated by the user and configured to transmit information associated with elements of the content displayed on the user device to the second computing system when the user interacts with the elements of the content, the browser configured to display the content and the second computing system configured to determine the occurrence of the event based on the information and further configured to offer the user alternative content from the first network domain based on user interaction found in the elements and the user device including a browser configured to facilitate display of the alternative content, the browser further monitoring copy events associated with the elements and the agent configured to monitor interactions of the user with the content displayed on the user device and the second computing system configured to analyze the information associated with elements of the content displayed when the user interacts with the elements of the content to determine the probability that the user will depart from the domain that provided the content and the second computing system further configured to selectively offer the user the alternative content from the domain when the probability exceeds a predetermined level that measures at least one of a text string length and a number of words that are copied.

2. The system of claim 1, wherein the agent is delivered with the content displayed on the user device.

3. The system of claim 2, wherein the user interaction includes printing at least a portion of the content.

4. The system of claim 2, wherein the user interaction includes selecting one of the elements.

5. The system of claim 2, wherein the user interaction includes a copy transaction in which the user copies one of the elements.

6. The system of claim 5, wherein the copied element comprises at least one universal resource locator (“

URL”

).

7. The system of claim 5, wherein the copied element comprises a keyword.

8. The system of claim 5, wherein the copied element comprises a combination of keywords.

9. The system of claim 5, wherein the information transmitted by the agent comprises the copied element.

10. The system of claim 9, wherein the copied element comprises a text string having a predetermined minimum length.

11. The system of claim 1, wherein the second computing device is configured to offer the user alternative content by providing a hyperlink to the alternative content.

12. The system of claim 11, wherein the hyperlink identifies a landing page related to the user interaction.

13. A system including one or more computing devices configured to provide an agent to a user computing device, wherein the agent is provided with content when the content is delivered to the user computing device, the agent comprising instructions and data, the instructions, when executed by the user computing device cause the user computing device to:

identify an interaction of a user with the content displayed in a browser of the user computing device;

copy at least a portion of the content associated with the interaction; and

provide information associated with the interaction to a server associated with the one or more computing devices, wherein the information includes the copied portion of the content,

and wherein the server is configured to analyze the information associated with the interaction to determine the probability that the user will depart from a domain that provided the content and wherein the server is further configured to selectively offer the user alternative content from the domain when the probability exceeds a predetermined level and the predetermined level measuring at least one of a text string length and a number of words that are copied.

14. The agent of claim 13, wherein the predetermined level measures the text string length and the number of words that are copied.

15. The agent of claim 13, wherein the agent is delivered with the content displayed on the user computing device.

16. The agent of claim 13, wherein the interaction includes at least one of printing a portion of the content, selecting a portion of the content and copying a portion of the content.

17. The agent of claim 13, wherein a word includes at least one of a string and a sequence of text interrupted by at least one of a white space character, a hyphen, and a dash.

18. The agent of claim 13, wherein the portion of the content is copied at least in part by execution of a copy command intercept operation.

19. A method implemented by one or more computing devices configured to provide an agent to a user computing device, wherein the agent is provided with content when the content is delivered to the user computing device, the agent comprising instructions and data, the instructions, further comprising:

identifying, by at least one of the one or more computing devices, an interaction of a user with the content displayed in a browser of the user computing device;

copying, by at least one of the one or more computing devices, at least a portion of the content associated with the interaction;

providing information associated with the interaction, by at least one of the one or more computing devices, to a server associated with the one or more computing devices, wherein the information includes the copied portion of the content,

analyzing the information associated with the interaction by the server to determine the probability that the user will depart from a domain that provided the content; and

selectively offering, by the server, the user alternative content from the domain when the probability exceeds a predetermined level and the predetermined level measuring at least one of a text string length and a number of words that are copied.

20. The method of claim 19, wherein the predetermined level measures the text string length and the number of words that are copied.

21. The method of claim 19, wherein the agent is delivered with the content displayed on the user computing device.

22. The method of claim 19, wherein the interaction includes at least one of printing a portion of the content, selecting a portion of the content and copying a portion of the content.

24. The method of claim 19, wherein the portion of the content is copied at least in part by execution of a copy command intercept operation.

23. The method of 19, wherein a word includes at least one of a string and a sequence of text interrupted by at least one of a white space character, a hyphen, and a dash.