System and method for selecting advertisements
First Claim
1. A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television, the controller having a receiver operable to receive advertisements and a processor operable to modify the advertisements, the method comprising:
- requesting action by the viewer of the television;
receiving the requested action from the viewer;
receiving personal information or preferences associated with the viewer,wherein at least a portion of the personal information or preferences is input by the viewer via a user input device, andwherein the personal information includes an image of the viewer;
receiving at the receiver at least one television advertisement,wherein the received television advertisement relates to at least one product offered by a particular advertiser,modifying the advertisement based on the action of the viewer,wherein at least one action is received from the viewer during display of the advertisement, andwherein modifying an advertisement includes inserting the image of the viewer into the advertisement;
displaying the modified advertisement on the television; and
transmitting to a remote data collection site an indication of the displayed advertisement,wherein the transmission does not include any personally identifiable information associated with the viewer.
3 Assignments
0 Petitions
Accused Products
Abstract
A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.
195 Citations
25 Claims
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1. A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television, the controller having a receiver operable to receive advertisements and a processor operable to modify the advertisements, the method comprising:
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requesting action by the viewer of the television; receiving the requested action from the viewer; receiving personal information or preferences associated with the viewer, wherein at least a portion of the personal information or preferences is input by the viewer via a user input device, and wherein the personal information includes an image of the viewer; receiving at the receiver at least one television advertisement, wherein the received television advertisement relates to at least one product offered by a particular advertiser, modifying the advertisement based on the action of the viewer, wherein at least one action is received from the viewer during display of the advertisement, and wherein modifying an advertisement includes inserting the image of the viewer into the advertisement; displaying the modified advertisement on the television; and transmitting to a remote data collection site an indication of the displayed advertisement, wherein the transmission does not include any personally identifiable information associated with the viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19)
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15. A system for displaying advertisements on a television, wherein the system includes a controller operably coupled to the television, the controller comprising:
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a memory device operable to store information about at least one viewer of the television, wherein the information includes an image of the viewer; a receiver configured for receiving — an advertisement scheduled for display on the television at a specified time, and preferences associated with the viewer; a processor operable to modify the received advertisement based on action by the viewer, including — inserting the image of the viewer into the advertisement, and emphasizing certain features of at least one product based on the preferences associated with the viewer; and a transmitter operable to transmit data to a remote collection site, wherein the data includes an indication of the modified advertisement and does not include any personally identifiable information associated with the viewer.
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20. A computer-implemented method of displaying an interactive advertisement to a viewer via a display device, wherein the display device is connected to a media transceiver, and wherein the media transceiver is configured to receive input from the viewer via a user input device, the method comprising:
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receiving at the media transceiver at least one advertisement; receiving at the media transceiver a bid for the viewer from each of multiple advertisers, wherein the bid is based on at least one or more demographic statistics associated with the viewer; selecting at the media transceiver the received advertisement for display based on a highest bid offered for the viewer; requesting by the media transceiver an action from the viewer during display of the advertisement; receiving at the media transceiver the requested action from the viewer during display of the advertisement, wherein the received action includes personal information or preferences associated with the viewer, and wherein at least a portion of the personal information or preferences is input by the viewer to the media transceiver via the user input device; creating at the media transceiver an interactive advertisement, wherein the interactive advertisement is created by — modifying the received advertisement based on the received action, and emphasizing certain features of at least one product based on the personal information or preferences associated with the viewer; and displaying the interactive advertisement to the viewer via the display device. - View Dependent Claims (21, 22)
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23. A system for displaying an interactive advertisement to a viewer via a display device, the display device connected to a media transceiver, and the media transceiver configured to receive input from the viewer through a user input device, the system comprising:
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means for receiving at least one advertisement at the media transceiver, wherein the received television advertisement relates to at least one product offered by a particular advertiser; means for receiving at the media transceiver a bid for the viewer from each of multiple advertisers, wherein the bid is based on at least one or more demographic statistics associated with the viewer; means for selecting at the media transceiver the received advertisement for display based on a highest bid offered for the viewer; means for requesting interaction at the media transceiver from the viewer during display of the advertisement; means for receiving the requested interaction at the media transceiver from the viewer during display of the advertisement, wherein the received interaction includes personal information or preferences associated with the viewer, and wherein at least a portion of the personal information or preferences is input by the viewer to the media transceiver via the user input device; and means for displaying the interactive advertisement to the viewer via the display device. - View Dependent Claims (24, 25)
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Specification